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May 2014

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Today’s AgendaIntroductions (5 mins)

Any Time, Any Place, Any Device (10 mins)

Multi-Screen World: Insights for Succeeding (20 mins)

Key Takeaways (5 mins)

Q&A (5 mins)

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Introductions180Fusion and Google

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Google, Channel Sales

Marketing Discussion

Heather Wilburn – Business Development Manager

• Educate clients on Google’s ever-growing suite of offerings• Promote Search, Mobile, Display, YouTube as aligned with client

business needs• Support clients in growing new business

Business Objectives for Clients:

• Joined Google in 2002 as founding member of AdWords advertising program

• Initially managed SMB client relationships with a focus on developing advanced online strategies

• Currently managing high profile agency partnerships for increased adoption of, and success with, Google advertising solutions

Bio:

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180Fusion

Marketing Discussion

Scott Cohen – CEO

• Increase sales, general qualified leads, build brand awareness by driving qualified traffic in profitable way

• Successfully leverage PPC, SEO, Social Media Marketing, Conversion Optimization

• Support overall strategy for online client growth

Business Objectives for Clients:

• Industry veteran with 17+ years in software and internet sector• Responsible for overall vision and strategy for 180Fusion• Recognized Thought Leader in internet marketing • Successfully supported Fortune 500 executives to SMB market on

global marketing initiatives• On the Board of Directors of Non Profit and privately held

technology companies

Bio:

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Any Time, Any Place, Any DeviceThe Digital Revolution

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20061B

2003500M

1994Users 77M

1998 2000400M

20101.9B

distribution and commerce

information communication

“buy”“read” “talk”

The digital revolution in context

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MORE THAN 50% OF ONLINE DEVICES ARE MOBILE

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digital information in the world(videos, photos, music, texts, etc.)

800 exabytes

2010

2020 53 zettabytes

internet users worldwide

2010 1.9 B

2020 5 B

mobile subscribers

2010 5 B

2020 10 B

That growth is still going….

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Moment Search Conversion Report

The audience journey has changed

Source: Google Multi Screen World Study, 2013, www.thinkwithgoogle.com

65% of retail search journeys

start on mobile

Consumers have new ways to convert

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90%

10%

Majority of our daily media interactions are screen based

Base: All Device Interactions – PC/Laptop (3817); Smartphone (6057); Tablet (542); TV (3592). Q. Which of the following did you use? Q. What else did you use at the same time? Note: Respondents were asked to consider printed hard copies of Newspaper and Magazine.

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Context drives device choice Today consumers own multiple devices and move seamlessly

between them throughout the day

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There are two modes of multi-screening

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There are two modes of multi-screening

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Consumers rely on search to move between devices

Base: Have Started Activity on One Device & Continued on Another: Searching (923); Browsing (1172); Shopping (969), Watching a Video (623). Q. You mentioned that you have started each activity below on one device and then continued it on another device. For each activity (column), please indicate the way(s) in which you did this.

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Multi-Screen World: Insights for Succeeding

What we expect this year

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DO YOU HAVE MULTI-SCREEN STRATEGY?

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Do you have an integrated search strategy?

first 5-6 links on the left get the most attention

after 2 seconds after 8 seconds

search engine results page heat map

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Digital Marketing Spend for Companies in 2014*

*Source: SEMPO State of Search Marketing Report 2013

• Eight out ten marketers identify mobile as significant – yet only 3% of marketing budget goes to this area

• Nearly half of digital marketing budget is spent on search, with 31% on Paid Search and 18% on SEO

• 63% of businesses will be increasing their paid search budget for 2014, while 47% plan to do so for SEO

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There’s a simple way to think about this

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Always there

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Across the whole web

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Midnight

3am

6am 9am 12pm 3pm 6pm 9pm

On all devices, at all times of day

Google internal, 2013AT&T Nielsen, Clickstream Study, 2010

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Always relevant

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Relevant to intent

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Relevant to device

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Relevant to time of day

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Relevant to content

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Always optimized

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Attribute, evaluate and optimizethe whole customer journey

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180Fusion and Google helps you complete the picture

Display Ads: Reach users further down the purchase funnel; engage & re-engage them!

Mobile Ads: consumers turn to their devices in various contexts – be there when they do!

Google and 180Fusion support teams can help you increase your success

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Key Takeaways

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• Find out how much of your traffic/revenue is comingfrom mobile. What's beenthe growth?

Key Takeaways

Be There

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• Find out how much of your traffic/revenue is comingfrom mobile. What's beenthe growth?

• Try your own site on mobile and do a transaction. Was it what you expected?

• Try a search for your own product on mobile and tap on it. Is the experience easy to complete?

Key Takeaways

Be There Be Relevant

For Constantly Connected Customers

Engage New Consumer Contexts

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• Find out how much of your traffic/revenue is comingfrom mobile. What's beenthe growth?

• Try your own site on mobile and do a transaction. Was it what you expected?

• Try a search for your own product on mobile and tap on it. Is the experience easy to complete?

• Follow-up with your digital team on how they measure mobile ROI.

• Are you accounting for mobile's impact on in store sales, call center sales, cross device sales?

• If you have an app, ask your team how they value app users.

Key Takeaways

Be There Be Relevant Be Optimized

For Constantly Connected Customers

Engage New Consumer Contexts

Measure All Conversions

Google Confidential and Proprietary 39Google Confidential and Proprietary 39Google - confidentialSource: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Searches that have non-SERP click outcomes n=1,372 Q: How long after the search on your mobile device did you start these activities?.

Eric Hannelius

Vision Payment SolutionsPresident & CEO

“180Fusion Remarketing on Google allows us to add value back into our ‘sunk’ costs. It’s a great opportunity to win back those users that we’ve already driven to the site through other advertising campaigns.”

Eric Hannelius

Vision Payment SolutionsPresident & CEO

“180Fusion’s SEO and SEM solutions on Google allows us to maximize our digital marketing so we’re in front of our addressable market at the right time and at an efficient cost.

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Q&A

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For Personalized, One on One Consultation, For Webinar Attendees Only

webinar@180fusion.com

877-321-4180

thank you!