2020 GAME-CHANGINGGAME-CHANGINGMOBILE STATSMOBILE STATS

135,466

200,038

#DF13 #DF12

30,000

22,500

15,000

7,500

011/18

11/19

11/20

11/21

12 PM

12 PM

12 PM

12 PM

3%

27%

38%

24%

5%

1% in2009

15% in2013

MOBILE INTERNET TRAFICHAS GROWN FROM:

*KPCB Internet Trends 2013

By 2016, US mobile users will increasefrom 174 million to 265 million:

*IDC, Worldwide New Media Market Model, 2012

MOBILE USERS

2013 2016

By 2016, US users accessing the Internetthrough PCs will shrink from 240 millionconsumers to 225 million.

PC USERS

2013 2016

*IDC, Worldwide New Media Market Model, 2012

Smartphone use in the USis growing 28% year-over-year.

*KPCB Internet Trends 2013

Mobile users checktheir phone onaverage 150 timesa day.

150notifications

*KPCB Internet Trends 2013

29% of Americans say their phone isthe first and last thing they look atevery day.

*Qualcomm

Mobile app users arefour times moreengaged thanthose surfingthe webthrough abrowser.

Engagement

*comScore Mobile Metrix, March 2012

By 2015, mobile app development projectstargeting smartphones and tablets willoutnumber PC projects by 4:1.

*Gartner Predicts, 2012

It took 50 daysfor the app “draw

something” to reach50 million downloads.

It took 38 yearsfor the radio toreach 50 millionpeople.

Use

rs

Radio

Apps

*Localytics

The average age for a person’s firstcell phone is now 13.

*Qualcomm

1313

More than 29% of US adults now own atablet or eReader, compared to 2% in 2009.

2% in2009

29% in2013

*2012 KPCB Internet Trends Year End Update

140 million iPad units shipped in the first12 quarters after launch, compared to50 million iPhones in its first 12 quarters.

*KPCB Internet Trends 2013

Worldwide devices (the combined shipmentsof PCs, tablets and mobile phones) areprojected to reach 2.35 billion units in 2013,a 5.9 percent increase from 2012.

*Gartner

Almost the same percentage of developersexpect to spend the next 6 months buildingfor the tablet, as for the smartphone:81.34%, compared to 84%.

*Appcelerator and IDC Developer Survey, Q2-2013

B2B Mode

Developers are building more business (B2B)and employee (B2E) apps, up from 29.3% in2010 to 42.7% in 2013.

*Appcelerator and IDC Developer Survey, Q2-2013

Developers are building less customer-facing (B2C) apps (down 19%).

*Appcelerator and IDC Developer Survey, Q2-2013

B2C Apps B2B Apps

By 2017, 90% of the enterprise appswill be both desktop and mobile,up from 20% in 2013.

*Gartner Predicts, 2012

63% of developers say enterprise demandfor their skills in the past six months has“increased” or “greatly increased,” due tothe number of employee apps wanted.

DEVELOPERSWANTEDNEEDED!

*Appcelerator and IDC Developer Survey, Q2-2013

The majority of workers use smartphones toread or view documents, spreadsheets, orpresentations, but are much more likely to use tablets for editing activities.

*Cisco

76% of businesses say mobile devicesincreased employee responsiveness anddecision-making speed.

10

*Cisco