“20 Tips for a One Man/Woman PR Office”

presented at TSPRA Annual Conference

February 14, 2012

I can do it ... so can you!

20 Tips for a One Man/Woman PR Office

BRAD DOMITROVICHPR Zealot, Speaker, Educator

Georgetown Independent School DistrictDirector of School and Community Relations

Texas School Public Relations AssociationPast President 2008-2009

office

(512) 943-1890cell

(830) 688-9912

web and blog

www.domitrovich.comtwitter

@braddomitrovich

If you would like a copy of this slide deck:

www.SlideShare.net/BradDomitrovich

Make sure you havethe support of the boss.

1

Never assume that the Boardknows exactly what you do.

2

Define your district’spublic relation needs.

3

Become a district leaderin customer service.

4

Always have campussecretaries on your side.

5

Become an advisorand confidant to others.

6

Build a trust relationshipwith all media outlets.

7

Help reporters out.(the school business is not easy to understand)

8

Always preparebefore going on camera.

9

Keep some quotes on file.

10

Never lie to the media.

11

Never say “no comment”.

12

Yell at your computer,not at real people.

13

Don’t panic.Be the leader in a crisis.

14

Stay organized!

15

• Always  keep  your  boss  informed

• Never  try  to  hide  bad  news

Go eat lunch ata campus once a week.

16

Everything you write is a permanent record

of your professionalism.

17

Get involvedwith your community.

18

Stay networkedand trained!

19

You can’tfix stupid.

20

Write downall the things

that happen ...

it’s called your retirement book.

21 - BONUS

Questions, comments, opinions.(Bonus tip: listening is the key to great communication)

If you would like a copy of this slide deck:

www.SlideShare.net/BradDomitrovich