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the web is not dead. Wired is wrong. This is why.
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Ryktene om webens død er sterkt overdrevetEirik Hafver Rønjum, Software 2011
“On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.”
- Jakob Nielsen 2008
Hvor mye leser vi på nett
20 prosent
Mindre trafikk?
Kilde: Cisco - Visual Networking Index
Datatrafikk godt måleparameter?
31 659 byte
1 174 146 887 byte
3 708 730 % eller
37 087 ganger mer populær
App-er smart?
”If the Web is dead, nobody told Twitter”
A thousand apps bloom?
“Rather than expending resources on feature creation, simply open up your platform to third parties and let them conduct your research and development work for free. Thousands of applications bloomed, and Twitter's audience grew as a result.”
Men …
… taper kontroll over:
• Bruksopplevelsen
• Annonseinntekter
Konklusjon
#1 Evolusjon, ikke revolusjon
#2 Don´t believe the hype
#3 The web is not dead
Takk for meg
Eirik Hafver RønjumTlf: 92 40 31 65
E-post: [email protected]
http://twitter.com/eirikhafver
