RightScale RoadtripSF Bay 2012

Josh Fraser

SVP Sales and Business Development

RightScale

November 1st, 2012

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Today’s Agenda1:30-2:15 Review the Map: Your Cloud Strategy Options • Josh Fraser, SVP Sales and Business Development, RightScale

2:30-3:30 Cloud Chronicles: Real Cloud Stories

Business Software Hosted Completely in the Cloud• Amit Utreja, Cloud Operations Architect, Coupa

Building the Case for the Cloud• Erik Osterman, Director of Operations, CBS Interactive

3:30-4:00 Plan Your Route: Best Practices for High Availability• Brian Adler, Sr. Services Architect, RightScale

Review the Map: Your Cloud Strategy Options

Economic uncertainty

Do more with less

Consumerization of IT

New models around IT-as-a-Service

A Perfect Storm

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Defining “Cloud”

On demand self service

Global access via API

Resource pooling

Rapid elasticity

Metered service

Public = Vendor infrastructure with utility pricing

Private = Single-tenant infrastructure driven by an API

Hybrid = Multi-vendor or public/private

An IT delivery model with: Several types of clouds:

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Is your company incorporating a multi-cloud strategy into your cloud choices and usage?

RightScale Cloud Market Survey, May 2012

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EveryCompany Not

EveryApp

Cloud is Not a Silver Bullet

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Where are we at?• 1 in 5 Americans admit that they’ve pretended to know what the cloud is or

how it works• Citrix survey, August 2012

• “Can I use my AWS Tags in Cloudstack?”• Top AWS, Cloudstack and RightScale customer

• “All I know about Chef is that I don’t know how to use it”• RightScale Customer

• “We are looking at using the best of both worlds, combining Azure and Amazon EC2”

• RightScale customer

• “We are actively working on a project to move infrastructure to a public cloud. Some of this infrastructure will remain on-premise …can you help with the above?”

• RightScale prosprect

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Transformation is Hard

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Navigating Your Strategy Options

• How to keep pace with innovation

• No one cloud will meet all of your needs

• What differentiates you and getting IT to work for you business

• The shifting expectations of your customers

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Increasing Agility

• Internal customers expect instant on• Driving use of public cloud outside of IT No Wait IT

Shifting Expectations

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No Wait IT Expands Market Opportunities

Business Opportunity

Market Window

Time to Market

$£¥€

✖

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Increasing Agility

Unprecedented Scale

• Internal customers expect instant on• Driving use of public cloud outside of IT

• Explosion in apps, data, users• Mobile, social and big data increase scale• IT needs to do more with less

No Wait IT

IT at Scale

Shifting Expectations

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Users

IT at Scale Requires Curating Chaos

Data Apps

More users on more devices

More interconnected applications

More data collected, stored and analyzed

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Increasing Agility

Rapidly Evolving Landscape

Unprecedented Scale

• Internal customers expect instant on• Driving use of public cloud outside of IT

• Shift to cloud shakes up vendor landscape• Heterogeneity is the norm• Vendor lock-in drives prices SW prices up

• Explosion in apps, data, users• Mobile, social and big data increase scale• IT needs to do more with less

No Wait IT

Workload Liberation

IT at Scale

Shifting Expectations

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Workload Liberation Preserves Choice

Multi-Cloud filters• Geography• Cost• Performance• Features• Compliance• Security• Existing vendors

Internal Private

ExternalPrivate

Public

"Hybrid IT is the new IT and it is here to stay.”

Gartner

Cloud Management Platform

App

AppApp

App

App App

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• Cloud builds are everywhere– Machine image & workload sprawl– Configuration language smorgasbord– Almost limitless cloud deployment options

• How can IT support this?

By 2016, more than 70% of large enterprises will choose a heterogeneous IT operations management vendor (rather than an infrastructure vendor) for their

cloud management platform to unify cloud investments through a single manager-of-managers style of management and control.

Donna Scott, Gartner

Where are we headed?

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UtilityComputing

What IT Management Sees

Chargeback/Billing

Runbook/Process AutomationApplication Lifecycle Management

Workload ManagementConfiguration Management

Application StreamingAutomation

OS Provisioning

VirtualizationGRID/HPC/clusters

What End Users See

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UtilityComputing

What IT Management Sees

Chargeback/Billing

Runbook/Process AutomationApplication Lifecycle Management

Workload ManagementConfiguration Management

Application StreamingAutomation

OS Provisioning

VirtualizationGRID/HPC/clusters

What End Users See

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Cloud Challenges You Face

• Structure

• Control

• Ready for what’s next

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Structure

• Disparate resource

• Cross-dependencies

• Accounts & Users

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Control

• Image sprawl

• Lifecycle Management

• Security & Governance

• Costs Control

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Ready for What’s Next

• More applications

• Surviving turnover

• The next hiccup

• New Clouds

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Managing the Cloud with RightScale

Pre-built ServerTemplates

Easy to customize inputs

Access controls & chargeback

No Wait IT

12 public & private clouds

MultiCloud Marketplace

Cloud-portable configurations

Auto-scaling & orchestration

High availability architectures

Resilient, secure SaaS

Workload Liberation

IT at Scale

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my network

my serversmy storage

CONFIGURATION AUTOMATION GOVERNANCE

Private CloudsPublic Clouds

No Wait ITWorkload Liberation

IT at Scale

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Global Footprint

3 PrivateClouds 9 Public

Clouds

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Worldwide

Geo-Redundant

GuaranteedReliability

Diverse OS Support

Governance

Multi-Cloud

One-click Deployment

Templatized Workload

Low Cost

Automation

Better Together

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Reduce IT labor costs and shorten SLAs

Remove IT from the critical path of service delivery

Ensure consistency with each application and service deployment

Self Service

Management Automation

Workload StandardizationW

ork

forc

e L

evera

ge

Increase server/admin ratio and delivers benefits of scale

Reduce capital and licensing requirements

Centralized Management

Smarter VirtualizationC

ap

ital Le

vera

ge Retain real-time visibility into resource

allocation and line of business usageUsage Metering

Cloud Management = LeverageCorporate IT becomes a curator of IT Services

# 31Trader Media: Cloud service delivery template

Goals:Project Spitfire to drive service delivery modelDevelop new revenue lines fasterReduce datacenter requirementReplace with OpenStack, Citrix hybrid

within 3 years

Business challenge: Provisioning is slow so use

RightScale and Amazon to spin up new sites

Remain agnostic PaaS? Looking at roll-your own

rather than hosted lock-in Got burned in Amazon’s Dublin

2011 outage

Business benefit: Cost management Scale up/back and in multiple

geos DevOps – no versioning Consolidate management ops

What’s Possible

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What’s Possible

Solution: • IT Vending Machine• Reduce provisioning time from

36,000 to 30 minutes• Measure costs in cents per hour

for compute and storage

Requirements: • Self-service access• Deploy on selected IT resource

pools based on job and group• Share best practices• Consumption metering

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What’s PossibleRequirements: • Compliance and BAA• Self Service, API driven• Hybrid Cloud

Solution:• Built self-service HashBang UI on

RightScale • Use multiple clouds to power

Quest apps and achieve compliance

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What’s Possible

Solution: • Host Chinese customer website• Rapid elasticity using auto-scaling• Consistent configurations for

development, test, and production

Requirements: • Public and private clouds• Geographic reach• Scalable provisioning

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What’s Possible

• 1,000 servers launched in 24 hours• 100x increase in infrastructure in 2 years• From 20% to 80% of workloads in

zCloud in 1 year

Zynga manages their public and private/hybrid cloud (zCloud) with RightScale – through a ‘single pane of glass’

“zCloud also integrates with the operational and management tools that have proven critical to our business, such as RightScale and CloudStack.”

Allan Leinwand, Zynga CTO Infrastructure Engineering

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What’s PossibleRequirements: • Large scale, 3M+ students• Single-tenant SaaS• Multi-cloud• Fast customer POC & onboarding

Solution:• Clone-able, customizable

environments• Consistent dev and production

environments• AWS and Rackspace• Ability to easily pilot and test

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Requirements: • Rapid provisioning• Unknown demands• PCI compliance

Solution:• Reproducible artist sites• Scalable architectures• Ecosystem of ISV vendors

What’s Possible

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More Applications

More than 4.5 million servers launched

At Production Scale

Cloud deployments with 10K+ servers

On More Clouds

12 supported public and private cloud providers, now including Windows Azure

Since IaaS began

Managing cloud deployments globally for 6 years

The Experts in Cloud Management

Cloud Chronicles: Real Cloud Stories

Coupa - Business Software Used by Real Businesses Hosted Completely in the CloudAmit Utreja

Cloud Operations Architect, Coupa Software

November 1st, 2012

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Helping customers succeed

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Coupa Cloud Goals

• Trustworthy• Awesome customer experience• True Cloud• High ROI

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Coupa Cloud

SaaS

PaaS

IaaS

INFRASTRUCTURE MANAGEMENT

Rightscale

AWS

WEB APPLICATION Ruby on

Rails/MySQL

Private Cloud (CloudStack)

DEPLOYMENT Capistrano

Cloud (…)

API

CONFIGURATION MANAGEMENT

Puppet

Cloud (…)

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Design for HA

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Scale out

7:00am 8:00am 9:00am 10:00am 11:00am 12:00pm 1:00pm 2:00pm 3:00pm 4:00pm 5:00pm 6:00pm 7:00pm

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Avoid cloud vendor lock-in

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Thank You!

We’re Hiringjobs.coupa.com

amit@coupa.com

Building the Case for the Cloud at CBS Interactive

Erik Osterman

Director of Cloud Architecture, CBS Interactive

November 1st, 2012

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Who are we?

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How do we use cloud?• IaaS

• SaaS

• Management

• All environments / Full Stack / Auto scaling / High-Availability

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Why do we use cloud?• We need to evolve / paradigm shift• It makes business sense• We’re big enough that it matters• Because…….

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What were some of the challenges?

• Legal• Political• Educational• Technical• Financial• Practical

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Contact Information

Erik Osterman

Director of Cloud Architecture, CBS Interactive

erik.osterman@cbsinteractive.com

+1 (415) 344-1767

http://www.linkedin.com/in/osterman

https://github.com/osterman

http://www.osterman.com