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21 Things You Might Not Know About Product Design... ...and if you do, please pretend like you don't.
Etienne GarbugliProduct Design & Marketing Consultant
Me me me.
•Comms / Marketing background•First (Geocities) Website in 1998•Founded 2 startups (Flagback & HireVoice)•Senior Usability / UX Expert•Author of Lean B2B: BuildProducts Businesses Want
1.Ideas are nothing without
proper execution
}
Boo.com
2. Most people only really use
5 to 7 services
}
3. You can’t easily change user
behavior
4. Understand your meaning
Company name is for market segmentwho are dissatisfied with problem being solved. Our product name or service
offering provides companies with benefits. Unlike our competitors, we have
proprietary advantage.}
5. Challenge the Status Quo
}
6. You may not need a signup
Tripit.com
7. Perceived value is key
}Moof.com
8. You don’t have to build
everything
}
9. Others have done it before
}
10. The longer it takes to
develop, the less likely it is to launch
} L
11. Typing is a barrier to entry
}
12. Content actually matters
}
13. Visual flows convert
}
}
14. The blank state should not
be blank
}
Dokdok.net
15.People love overviews
}
16.(Great) UX can create word
of mouth
Mint.com
}
17.Copying can be dangerous
Amazon.com Target.com}
18.Good design feels natural
}Whichtestwon.com
19.You need metrics to survive
}
20.Features are best introduced
one at a time
}
Batch Import and Export of catalogue Product comparisonsProduct Reviews Layered / Faceted Navigation for filtering of
products in Search Results Shopping Cart Report Product
Image Zoom-in Downloadable ProductsCapability Abandoned Shipping to multiple addresses in one
order Order Tracking from Account A/B and Multivariate TestingGoogle Base Integration Meta-information for products and
categories Admin Dashboard for Report Overview
21.You can’t know everything
}
POST analysis Heuristic evaluations Lean
startup methodology 5 second test Scrum A/B
testing SWOT analysis Aarrr metrics 4Q
surveys Cost-benefit analysis Conversion funnel Analysis Price Point Analysis
Personas
+1 Bonus
“Progress is not the number of features, it's user behavior change.”
- Dave McClure, Entrepreneur & Investor}
Thank you.Etienne Garbugli
Product Design & Marketing Consultant
Email: [email protected]
Blog: www.leanb2bbook.comTwitter: @egarbugli
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