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5 Ideas to Increase Sales Alex Stelmakh amasty.com

5 Ideas to Increase Sales

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Page 1: 5 Ideas to Increase Sales

5 Ideas to Increase

Sales

Alex Stelmakh

amasty.com

Page 2: 5 Ideas to Increase Sales

Title

Topic 1

Praesent commodo cursus

magna, vel scelerisque nisl

consectetur et. Praesent

commodo cursus magna,

vel scelerisque nisl

consectetur et. Fusce

dapibus, tellus ac cursus

commodo, tortor mauris

Topic 2

Curabitur blandit tempus

porttitor. Maecenas

faucibus mollis interdum.

Donec ullamcorper nulla

non metus auctor fringilla.

Page 3: 5 Ideas to Increase Sales
Page 4: 5 Ideas to Increase Sales

Title …

• Aenean lacinia bibendum

nulla sed consectetur.

• Cras mattis consectetur

purus sit amet

fermentum. Morbi leo

risus, porta ac

• consectetur ac,

vestibulum at eros.

Vestibulum id ligula porta

felis euismod semper.

Fusce dapibus, tellus ac cursus

commodo, tortor mauris

condimentum nibh, ut fermentum

massa justo sit amet risus. Donec

sed odio dui. Nulla vitae elit libero,

a pharetra augue.

Page 5: 5 Ideas to Increase Sales
Page 6: 5 Ideas to Increase Sales

Hummingbird

SEO. Trends

Not Provided

Humming

bird

Page 7: 5 Ideas to Increase Sales

SEO. Trends

How to determine

best performing

keywords

?

Page 8: 5 Ideas to Increase Sales

• Adwords

• GWT

• Internal Search

• Landing Pages

SEO. Trends

Page 9: 5 Ideas to Increase Sales

Content

Duplication

SEO. Mistake

Page 10: 5 Ideas to Increase Sales

•Home page

•Reviews

•Layered navigation

•Search

SEO. Duplication

Page 11: 5 Ideas to Increase Sales

•Home page

–301 Redirects

SEO. Duplication

Page 12: 5 Ideas to Increase Sales

•Reviews

–Merge 2 pages

SEO. Duplication

Page 13: 5 Ideas to Increase Sales

•Layered Navigation

–Friendly URLs

–In Page Texts

–Meta Titles

SEO. Duplication

Page 14: 5 Ideas to Increase Sales

•Search

–Noindex / Follow

–Robots.txt

SEO. Duplication

Page 15: 5 Ideas to Increase Sales

1. No Content Duplication

2. …

3. …

4. …

5. …

Page 16: 5 Ideas to Increase Sales
Page 17: 5 Ideas to Increase Sales

Catalog. Trends

Mobile

Browsing

Rich Content

Page 18: 5 Ideas to Increase Sales

Attractive

Look & Feel

Catalog. Idea

Page 19: 5 Ideas to Increase Sales

•Category

•Product

•Search

Catalog. Key Pages

Page 20: 5 Ideas to Increase Sales

•Category Filters

–Easy & Compact

–Attractive

–Functional

Catalog. Category

Page 21: 5 Ideas to Increase Sales

Catalog. Easy Filters

Page 22: 5 Ideas to Increase Sales

•Product Images

–High Quality

–Zoom

–Color Options

Catalog. Product

Page 23: 5 Ideas to Increase Sales

Catalog. Color Swatches

Page 24: 5 Ideas to Increase Sales

•Search Results

–Auto Suggest

–Relevance

Catalog. Search

Page 25: 5 Ideas to Increase Sales

Catalog. Suggestions

Page 26: 5 Ideas to Increase Sales

1. No Content Duplication

2. Attractive catalog

3. …

4. …

5. …

Page 27: 5 Ideas to Increase Sales
Page 28: 5 Ideas to Increase Sales

Promotions. Trends

Page 29: 5 Ideas to Increase Sales

Discounts with

no promotional

value

Promotions. Mistake

Page 30: 5 Ideas to Increase Sales

Ways to advertise

special price?

Promotions. Special Price

Page 31: 5 Ideas to Increase Sales

•Clearance page

•Ribbons

•Banners

• In the cart

Promotions. Show them!

Page 32: 5 Ideas to Increase Sales

Promotions. On Sale

Page 33: 5 Ideas to Increase Sales

Promotions. Ribbons

Page 34: 5 Ideas to Increase Sales

Promotions. Banners

Page 35: 5 Ideas to Increase Sales

Promotions. Banners v2.0

Phone Case

Banner

+

Page 36: 5 Ideas to Increase Sales

Promotions. Cart

Subtotal

Discount 1

Discount …..

Grand Total

Discount N

Page 37: 5 Ideas to Increase Sales

1. No Content Duplication

2. Attractive catalog

3. Visible Promotions

4. …

5. …

Page 38: 5 Ideas to Increase Sales
Page 39: 5 Ideas to Increase Sales

Abandonment

reasons

?

Checkout. Trends

Page 40: 5 Ideas to Increase Sales

Checkout. Trends

Page 41: 5 Ideas to Increase Sales

Free

Shipping

Checkout. Idea

Page 42: 5 Ideas to Increase Sales

Checkout. Shipping

Page 43: 5 Ideas to Increase Sales

Checkout. Cart Rule

Page 44: 5 Ideas to Increase Sales

• Negotiate rates

• Use fulfillment services

• In Store Pickup

Checkout. Cost to Ship

Page 45: 5 Ideas to Increase Sales

Checkout. Pick Up

Page 46: 5 Ideas to Increase Sales

1. No Content Duplication

2. Attractive catalog

3. Visible Promotions

4. Free Shipping

5. …

Page 47: 5 Ideas to Increase Sales
Page 48: 5 Ideas to Increase Sales

Follow Up. Trends

Mobile

Page 49: 5 Ideas to Increase Sales

Ignore

trends

Follow Up. Mistake

Page 50: 5 Ideas to Increase Sales

• Short subjects

• Pre-headers

• Touch Interface

Follow Up. Mobile Tips

Page 51: 5 Ideas to Increase Sales

Follow Up. Structure

Short Subject

Pre-header

Action

E-mail body

Page 52: 5 Ideas to Increase Sales

Follow Up. Tabs

Page 53: 5 Ideas to Increase Sales

Follow Up. Tabs

How to get emails

in Gmail Primary

tab?

Page 54: 5 Ideas to Increase Sales

Follow Up. Tabs

Page 55: 5 Ideas to Increase Sales

1. No Content Duplication

2. Attractive catalog

3. Visible Promotions

4. Free Shipping

5. Mobile Friendly E-mails

Page 56: 5 Ideas to Increase Sales

Tablemaster

Head Head

1 2

3 6

4 5

5 7

Page 57: 5 Ideas to Increase Sales

Speaker

Topic