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5 reasons why blogging is great for marketing

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5 Reasons why blogging is the new internet marketing tool.

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Page 1: 5 reasons why blogging is great for marketing

Created by Kenneth Lim

www.kennethlim.org

Page 2: 5 reasons why blogging is great for marketing

Blogging is a concept that started in late 90s. Itused to be a way to comment on an existingwebpage, an opportunity for visitors and readers toreact or voice out one’s opinion on the said page.

What started as a single-sentence commentary hasevolved into pages of personal take on just aboutanything and everything under the sun. As itcontinues to move forward, online advertising hastapped into the blog’s potential.

www.kennethlim.org

Page 3: 5 reasons why blogging is great for marketing

Blogging is…

1. Simple

2. Authentic

3. Free

4. Builds Credibility

5. Builds Your Market

www.kennethlim.org

Page 4: 5 reasons why blogging is great for marketing

The simplest way to get your piece on the net is through blogging.

No skills are necessary… an average adult can read and type, or at least click a mouse.

It’s like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product.

If you have a PC and an Internet connection (who doesn’t?) then you can blog and advertise.

www.kennethlim.org

Page 5: 5 reasons why blogging is great for marketing

Real people share their real-life experiences, unscathed by paid advertising.

Reading blogs about first-hand product use is like talking to people about their first-hand experience. You definitely want to buy a tried and tested product.

Bloggers can be themselves!

www.kennethlim.org

Page 6: 5 reasons why blogging is great for marketing

Because blogging is yet to be proven as amainstream online advertising media, mostsites see it as something to augment currentmarketing tools and thus offer it for free.

Any opportunity for free webtime is definitelya bonus especially to businesses that arestarting up. Needless to say, paid blog pagescan generate more income for your seriouslygrowing business.

www.kennethlim.org

Page 7: 5 reasons why blogging is great for marketing

As you get more and more into writing your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs. As such, you become an expert on it.

More readers visit your site and more bloggers link to your blogs.

As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.

www.kennethlim.org

Page 8: 5 reasons why blogging is great for marketing

By exposing your e-mail

By generating subscribers

By giving you analytics on your readers

By giving readers access to your RSS feeds

www.kennethlim.org

Page 9: 5 reasons why blogging is great for marketing

Give your business a boost by effectively using blogging as an Internet marketing tool.

For more information on blogging and how to create a successful online presence, please visit my blog at www.kennethlim.org.

www.kennethlim.org