5 Tips to Increase Site Traffic & Keep

Visitors Coming Back

www.comstar.biz - 262-953-6000

When Every Penny Counts…

One important place you can really put marketing dollars in and truly track

results is with your website.

Here are 5 Ways to help

Tip #1 – Fix Your Page Titles

A Page Title Means: How each page on your site is named

To be proper it must: Contains key words that describe content of the page

Order does matter! Put most relevant keywords first in title

Why is it important? Proper page titles will gain better ranking

Page Title Example Page Title:

“Everything you must know about Labrador retrievers”

Test It: Is most relevant information first? No. Do first few words explain content of page? No, the

first three words don’t tell me the page is about labs. Better Page Title:

“Labrador Retrievers – Everything You Must Know”

Tip # 2 – Add Relevant Keywords

to Homepage A Relevant Keyword Means:

Keyword is used by visitors to search Keyword is used several times in content Keyword is not industry jargon

How to Use on Homepage: Spell out products/services in terms visitors use to

search for you Keyword Placement

If keywords are in flash or graphics, search engines can not read that!

Good Keyword ExampleKeywords are in green below Sample from Lauer Family Chiropractic Homepage: Lauer Family Chiropractic can help. Like you, we believe that the health of

your family is your most valuable asset. Along with Chiropractic care, we work with you and your family to achieve improved mental, physical, and nutritional health through a comprehensive program.Surprising to some, chiropractic care isn’t just for injuries. Regular chiropractic adjustments keep your body functioning properly. Adjustments also increase the body’s ability to heal itself, thereby reducing the incidence of many common ailments and improving overall quality of life.

This Chiropractor Found that Visitors Search for them using the keywords: “Lauer Family Chiropractic”, “Chiropractic Care”, and “Chiropractic Adjustments” so he included them in his homepage.

Tip #3 – Keep Content Fresh

Fresh Content Means: Content is updated several times a year News items are added every quarter Content with dates over 6 months are deleted

Tool Needed: Content Management System – will allow site owners

to edit w/o HTML knowledge Why is fresh content important?

Will keep visitors coming back because you are giving them a reason to

Tip #4 – Improve Links that Point to Your Site

What does that mean? Review what sites link to your site & determine better

sites to do this Tool to Use:

www.alexa.com What to check:

How many sites point to you How relevant the data is that links to you What else you may want to link to

Why is it important? Google uses # of links as measurement tool If credible sites link to you, your ranking will improve

Tip #5 – Start a Blog

Inside Blog Posts: Use keywords within the content

Linking: Be sure to link the blog back to your main site

Domain: Get the blog a unique URL

Why start one? Can increase ranking & traffic Easy to use Can build trust with prospects & customers

Blog Post ExamplePost Below is Good Example because: Post included several keywords (in green) Tags matched keywords (in yellow) Post included a link back to main site Link itself was a keyword

Search Engine Optimization Search Engine Optimization also known as SEO is a long-term solution for

your website.  This type of Internet Marketing will improve your organic ranking in search results by modifying your website’s text to include top keywords.  The text modification means the most appropriate keywords will be placed in the most important areas of the page.  This type of program is ideal for businesses that already have a good flow of search engine traffic and just wish to …

Read more about Search Optimization now.Tags: Internet Marketing, Search Engine Optimization, SEO, Organic Ranking

Website Tools | dmyre | January 26, 2009 2:41 pm | Comments (0)

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