5 Ways to Attract Women Travelers to Your Hotel

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    5 Ways to Attract Women Travelers to Your Hotel

    In the recent times, there has been an enormous growth in women traveling

    across the world. Whether it is for business or leisure, women have become a

    large segment of the market and hoteliers need to cater to them if they want

    to maximize their profits.

    Many hotels are welcoming women travelers by introducing women-friendly

    amenities. From dcor to toiletries, hoteliers are already making amendments

    to their hotels.

    Businesswomen are one of the fastest-growing demographics in the travel

    industry, and about 85 percent of household purchase choices are made by

    women. With this growing power and large influence on the market, hotels are

    marketing to women more. Websites like Maiden-Voyage.com even connect

    female business travelers from all across the world so they can rate female-

    friendly hotel brands. South East Asia has seen a rise in women travelers due

    to the scenic location, cultural attractions and most importantly, shopping.

    Hoteliers are charting out strategies to attract more women travelers. Here are

    the top 5 things that your hotel can offer:

    Safety: Women travelers often look for safety in terms of fire-exit, in-room

    safes and personal safety from intruders. Therefore, hotels should have solid

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    safety measures like well-lit walkways, covered parking and deadbolts for

    doors.

    Comfort: Unlike men travelers, women look for utmost comfort during their

    stay. Women prefer their room to be more colorful, well-lit, spacious and

    comfortable in terms of sleeping. Items like quality bedding and comfortable

    couches that make women feel more at home are highly valued.

    Pampering: Women love being pampered and while on a trip, they often look

    for spas, massage services or meditation halls to relax and rejuvenate.

    Toiletries are the most attractive factor for women so having varieties in

    toiletries will work wonders for your hotel. Also, you can offer flavored coffee

    or tea in the room.

    Low-fat Food These days, many women are turning out to be weight

    conscious. Women always avoid oily food so hotels can offer low-calorie food

    options to them. Include fruits and cereals in the complimentary breakfast

    rather than having muffins or pancakes.

    Fitness Nowadays women are turning out to be health freaks so having a

    gym could be a very interesting amenity in your hotel. Hotels should include

    free weights, spinning equipment ort yoga stations for women rather than just

    focusing on heavy weight machines used for males.

    Hyatt hotels have created the Hyatt Has It program where they stock

    everything a traveler might have forgotten to pack. Guests can borrow or

    purchase everything, from deodorant and nail polish to humidifiers or curling

    irons. Women are especially drawn to this program because they dont want to

    remember every last toiletry item, and having those items available at the

    property just makes the entire trip less stressful. On the other hand, whenever

    hotels evolve their products and services, they should always keep this core

    market in mind.

    As this new trend is kicking off the season with women travelers on the rise, it

    definitely becomes double work for the management to handle work whilst

    attending to the guests. Hotelogix offers Cloud PMS services that will help you

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    streamline your operations thus helping your staff concentrate more on coming

    up with ideas to please the women travelers.

    Click here to take a free trial of our property management system and see how

    it works for your hotel.

    To read more information rich articles related to the hospitality industry,

    please visit: http://www.hotelogix.com/blog/

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