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Webit 2014 keynote
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« The most radical and transformative of inventions are often those that empower others to unleash their creativity – to pursue their dreams. »
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– Jeff Bezos
PAY PER USE NO UP-FRONT COST
ON-DEMAND
INNOVATION IS HARD
« If I had asked people what they wanted, they would have said faster horses. »
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– Henri Ford
6 RULESFOR INNOVATION
FOCUS ON YOUR CUSTOMERS#1
WORK BACKWARDS FROM THE CUSTOMER
1. PRESS RELEASE2. FAQ3. USER MANUAL
EXPERIMENT FREQUENTLY#2
SEPARATE DECISION FROM EVALUATION
MEASURE, IMPROVE, AND ITERATE#3
11.6s !
Mean time between deployments (weekday)
1,079 !
Max number of deployments in a
single hour
10,000 !
Mean number of hosts
simultaneously receiving a deployment
30,000 !
Max number of hosts
simultaneously receiving a deployment
DEPLOYMENTS AT AMAZON.COM
DEPLOY TO PROD EVERY 20 MINUTES
ENVIRONMENT REQUIREMENTS: !
FLEXIBILITY +
FEEDBACK
MOVE FAST AND BE NIMBLE#4
SPEED OF ITERATION BEATS QUALITY OF ITERATION
2 PIZZA TEAMS
ANY GIVEN NIGHT, 300,000 PEOPLE ARE HOSTED1000s OF SERVERS, TBs OF STORAGE
We have a 5 person operations team.
AWS allows us to devote our resources and mindshare to the core business.
EMBRACE FAILURE#5
SUCCESS MAKE PEOPLE FEEL GOOD FAILURES MAKES PEOPLE BETTER
FAIL FAST FAIL LOW-COST
TO INCREASE INNOVATION LOWER THE COST OF FAILURE
FOCUS ON YOUR BUSINESS#6
« Civilisation advances by extending the number of operations we can do without thinking about them. »
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– Alfred North Whitehead
MAKE A TO-DON’T LIST
1. FOCUS ON YOUR CUSTOMERS 2. EXPERIMENT FREQUENTLY 3. MEASURE, IMPROVE AND ITERATE 4. MOVE FAST & BE NIMBLE 5. EMBRACE FAILURE 6. FOCUS ON YOUR BUSINESS
INNOVATION IS NOT A GOAL, IT’S AN ONGOING PROCESS
« We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: put the customer first, invent, and be patient. »
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– Jeff Bezos
[email protected] @caarlco
