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9 tips that will insure that you are using Linkedin most effectively.
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Twitter: @EmptyLemon Facebook: www.facebook.com/EmptyLemon YouTube: www.youtube.com/emptylemonvideos Linkedin: http://bit.ly/emptylemonlinkedin
for
Twitter: @EmptyLemon Facebook: www.facebook.com/EmptyLemon YouTube: www.youtube.com/emptylemonvideos Linkedin: http://bit.ly/emptylemonlinkedin
Step 1. Complete your profile
Click on ‘Profile’ at the top of the page. If your status bar doesn’t look like this...
...then you still have work to do
Twitter: @EmptyLemon Facebook: www.facebook.com/EmptyLemon YouTube: www.youtube.com/emptylemonvideos Linkedin: http://bit.ly/emptylemonlinkedin
As you add your work experience, add context to each element.
This is not a CV, so you are not restricted by word count, but this doesn’t give you reign to go on, and on, and on...
ZZ
ZZ
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Twitter: @EmptyLemon Facebook: www.facebook.com/EmptyLemon YouTube: www.youtube.com/emptylemonvideos Linkedin: http://bit.ly/emptylemonlinkedin
As you complete your profile, keep in mind what exactly you are using your Linkedin profile for.
Networking? Job hunting? Business development?
As an example, if you work for an advertising agency and you’re trying to attract more clients, write about your success stories and large campaigns, not about your transferable skills.
Twitter: @EmptyLemon Facebook: www.facebook.com/EmptyLemon YouTube: www.youtube.com/emptylemonvideos Linkedin: http://bit.ly/emptylemonlinkedin
Step 2.
“90% of people trust online recommendations from people they know”
Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries
Give, and ask for, recommendations
Recommendations qualify you as a useful contact
Set the ball rolling by recommending your colleagues, customers, classmates, suppliers – anybody that you have had a professional relationship with
Twitter: @EmptyLemon Facebook: www.facebook.com/EmptyLemon YouTube: www.youtube.com/emptylemonvideos Linkedin: http://bit.ly/emptylemonlinkedin
Aim to give
recommendation per week
1
Twitter: @EmptyLemon Facebook: www.facebook.com/EmptyLemon YouTube: www.youtube.com/emptylemonvideos Linkedin: http://bit.ly/emptylemonlinkedin
You can also add applications that automatically share new blog posts, videos and presentations as you post them.
Step 3. Link up with Linkedin
Twitter: @EmptyLemon Facebook: www.facebook.com/EmptyLemon YouTube: www.youtube.com/emptylemonvideos Linkedin: http://bit.ly/emptylemonlinkedin
Whilst on the subject of social media accounts, Google yourself and ensure that your online presence, across all networks, is of a professional standard
Delete or protect anything that isn’t
Twitter: @EmptyLemon Facebook: www.facebook.com/EmptyLemon YouTube: www.youtube.com/emptylemonvideos Linkedin: http://bit.ly/emptylemonlinkedin
This is an easy one...
Step 4. Personalise your profile link
Twitter: @EmptyLemon Facebook: www.facebook.com/EmptyLemon YouTube: www.youtube.com/emptylemonvideos Linkedin: http://bit.ly/emptylemonlinkedin
You get out what you put in – low quality, generalised adverts attract low quality, speculative applications
First instinct here is to add groups matching your skills profile [and this is useful] however, you should also add groups that are used by your potential employers, even if they are not directly relevant to you
This will give you useful insight into the thoughts of those that you are trying to impress
Step 5. Search for [and add] groups
Twitter: @EmptyLemon Facebook: www.facebook.com/EmptyLemon YouTube: www.youtube.com/emptylemonvideos Linkedin: http://bit.ly/emptylemonlinkedin
For bonus points, try to contribute to some discussions...
...you never know, it may lead to some useful connections
Twitter: @EmptyLemon Facebook: www.facebook.com/EmptyLemon YouTube: www.youtube.com/emptylemonvideos Linkedin: http://bit.ly/emptylemonlinkedin
Whenever you speak to people, invite them to link up on LinkedIn
Step 6. Add EVERYONE!
For higher uptake, don’t wait for a response to your email – invite them to connect on LinkedIn straight away.
Twitter: @EmptyLemon Facebook: www.facebook.com/EmptyLemon YouTube: www.youtube.com/emptylemonvideos Linkedin: http://bit.ly/emptylemonlinkedin
9 times out of 10 your invite will be accepted.
This is a great way to grow you connection numbers quickly and make the most out of every professional interaction
Twitter: @EmptyLemon Facebook: www.facebook.com/EmptyLemon YouTube: www.youtube.com/emptylemonvideos Linkedin: http://bit.ly/emptylemonlinkedin
Step 7. Promote your Linkedin profile
Add a link to your Linkedin profile from your email signatures, blog, business cards and everywhere else
This will help you get the most out of every interaction
Andy StevensMarketing Manager0845 6897046@EmptyLemon@OnlineAStevenshttp://uk.linkedin.com/in/onlineastevens
My Blog Post
Twitter: @EmptyLemon Facebook: www.facebook.com/EmptyLemon YouTube: www.youtube.com/emptylemonvideos Linkedin: http://bit.ly/emptylemonlinkedin
Step 8. Use Linkedin Answers
This is the section of LinkedIn (first option under the ‘More’ menu) that is used to ask industry-specific questions to the Linkedin population.
Try to answer one question every week; you’ll be surprised how useful this is for making new contacts
Twitter: @EmptyLemon Facebook: www.facebook.com/EmptyLemon YouTube: www.youtube.com/emptylemonvideos Linkedin: http://bit.ly/emptylemonlinkedin
Step 9. Use Linkedin regularly
Anything that is worth doing takes time and with Linkedin, the more effort you put in the greater the return.This doesn’t mean spending hours on the site. Once you have steps 1 to 8 in place, you can expect a useful return on the following:
A status update each day
1 or 2 comments on groups each week
Adding all new contacts
Twitter: @EmptyLemon Facebook: www.facebook.com/EmptyLemon YouTube: www.youtube.com/emptylemonvideos Linkedin: http://bit.ly/emptylemonlinkedin
Now what?Next keep up the momentum
Follow the EmptyLemon Linkedin Group
Read 9 tips to ensure your CV gets you an interview
Search for the latest IT jobs on EmptyLemon
Add EmptyLemon on Twitter and Facebook