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SXSWi presentation given March 9, 2014 This presentation is about my own perspectives on prototypes, why I love them, and the basics of defining the necessary details for formalizing a prototyping practice in an organization. It should be noted that there was considerable talking through this at SXSW and was uploaded primarily for the audience who asked for the slides.
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A Dude And His prototype philosophy:
A Love Story#A LOVE STORY
What is a prototype?
Hi.
I’m Jeff
@THEJWX !
DOTCOMS (2) IBM
FROG DESIGN MUTUAL MOBILE
WHOLE FOODS MARKET
sculpture major
Product man
agement
ENGINEERING~20 yrs.
“I LOVE MAKING THINGS ”
JEFF WILSON: INTERESTS
On With the Show
Enough about me…
Jeff Wilson
@THEJWX !!!!!
GMAIL GOOGLE+ TWITTER
VIMEO LINKEDIN
What do you want to get out of this, today?
no code
no Demos
just: insight, some experiences,
& Discussion
To Generate your own thinking…
Let’s chat
PROTOTYPING PROTOTYPES
PROCESS
PROTOTYPING
What is prototyping?
Timeline
.COMs IBM FROG design
MUTUAL MOBILE
WHOLE FOODS
A.K.A. PRODUCTION
LEARN BY DOING
FUTURE EXPERIENCE
TESTING EXPERIENCE
FORMALIZING TYPES
FORMALIZING PROCESS
CONSUMERS of a Prototype
USER BIZ
TECH
Performance & capabilities
Technical Explorations
Organizational Planning
Executive Buy-in
Strategy & Positioning
Marketing & CommunicationsUser
Testing
Design Research
Experiential documentation
making some
thing
that tells a
story
looking for
feedback
DEFINING PROTOTYPES
Types of prototypes? other names?
By another name
• Comp • mock-up • model • rendering • clickable Wire • paper prototype • simulation • demo • tech spike
or 16
• proof of concept • proof of technology • reference code • alpha • beta • early release • Everything. We’re agile• more?
Who Uses prototypes?
AND WHERE?
AND when?
AND w
hy?
Evolution of a Prototype
Prototypes
Alpha Beta for realz
CompsPaper
Prototypes
Pseudo Code
Real Code
Production Code
ProDUCTION
GENERATE & DISTILL understanding prepare BUILD
x
Prototyping process
TRUE VALUE of ISOLATIONEx
pens
e
Feature Value
$
Too Lame
Too Dollary
Protot
ype Va
lue
what does a process look like?
thanks!
done
Jeff Wilson
@THEJWX !!!!!
GMAIL GOOGLE+ TWITTER
VIMEO LINKEDIN
Oh, and don’t
forget to rate,
please
Appendix
WORKING WITH A FRAMEWORK
SOPHIE THE AWESOME
MOBILE STRATEGY FRAMEWORK !
!PERSONAL CONNECTIONVISCERAL & CONTEXTUAL EXPERIENCEBREAK EXPECTATIONS
1. 2. 3.
3 primary tenants
THE FRAMEWORK
VISION
PILLERS
PRINCIPLES
DETAILS
SATISFY ALL FULLY
ADDRESS ALL WEIGHTED
PICK AND CHOOSE INGREDIENTS
NORTH STAR SPANS ALL PROJECTS
“MOBILE IS A PHYSICAL EXPERIENCE”
SOPHIE THE AWESOME
The mantra
Pillers
Connect Inspire
Enable Transmit
The long Tail Challenge(interest)
(time)
Inspiration ENABLEMENT
CONNECTION
TRANSMISSION
Pillers
Enable Transmit
InspireCONNECT
principles
Individual
Behavior
Community
Contagiousness
Intent
time
KNOW ME HELP ME RESPECT ME
TRIGGER BEHAVIOR REWARD
KEY INDIVIDUALS REINFORCEMENT CONTEXT
ENGAGEMENT TRIGGERS EMOTION
DRIVERS INFLUENCERS REPULSIONS
RESPONSE TIME EVOLUTION EXPERIENCE
PUBLIC VALUE STORYTELLING
& DETAILS
who how
what
where
why
when
