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A Very Social Media Metropolis Dr. Mark Elliott - @markelliott Knowledge Cities World Summit, Melbourne, Nov 2010

A Very Social Media Metropolis

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Title: A Very Social Media Metropolis A feedback loop of innovation within social processes and online tools has introduced a new reality, one where complex tasks such as writing an encyclopedia or planning the knowledge city of tomorrow are increasingly being crowd-sourced through social media. By leveraging the 'wisdom of the crowd' online communities are collaboratively crafting the future of our cities.However, whilst the tools and case studies exist, there is to date, no developed body of knowledge on how to purposefully engineer such collaborative online communities. What are the right processes? What online tools best support these processes? If we build the tools, how do we ensure people will come? If they do come, how do we ensure they’ll do what we want them to?This session will showcase the development process for the participatory design behind successful Gov 2.0 initiatives such as the City of Melbourne’s Future Melbourne (the world’s first collaborative city plan), Parks Victoria's wePlan online consultation platform, EPA Victoria's organisational Web 2.0 Framework, and Southern California's bicycle and pedestrian planning wiki.Key learnings from these projects will be covered with a focus on the ethical and practical needs for approaches to collaborative design. Specifically, the need for collaborative participation on the part of agency staff and stakeholders in the design Gov 2.0 projects.

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A Very Social Media Metropolis

Dr. Mark Elliott - @markelliott

Knowledge Cities World Summit, Melbourne, Nov 2010

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Social media strategy

Community building

Collabforge

Collaboration services

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Our approach...

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People

Process

Tools

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Tools are only the tip of the iceberg...

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KnowledgeMass

Collaboration

+

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User-generated content

A two-way conversation

Social Media

An ongoing relationship

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...that anyone can edit

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The city plan ..that anyone can edit

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World’s 1st collaborative city plan

City planners collaborating with the public

Crowd-sourced solutions to urban issues

Add, edit, delete content 24/7

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The following points represent the final conclusions reached

regarding the implementation of the Future Melbourne wiki.

Was the City of Melbourne successful in the

implementation of a wiki platform for public

consultation?

Yes, in the opinion of the reviewers it was. That is not to say

it was without challenges. These challenges centred primarily

on the collaborative process (as opposed to the

technology), indicating a need for further development of

support processes, as well as collaborative capacity building

within the organisation. The recommendations of greatest

importance in this regard are:

• City of Melbourne Guide to Collaborative Consultation

• An Organisation-wide Mandate for Collaboration

• Explore Opportunities for Further Implementation of

Collaborative Online Consultation

Are wikis a viable platform for public consultation

that should be further explored?

Yes, in the opinion of the reviewers they are. The great

majority of those interviewed (internal and public

participants) agree on this point, while the local and

international interest and participation confirm many

benefits. The recommendations of greatest importance in

this regard are:

• Explore Opportunities for Further Implementation of

Collaborative Online Consultation

• Explore the Opportunities for Development of a City of

Melbourne Community Engagement Platform

• Maintain Visibility of & Promote the Future Melbourne

Experience

Summary of Recommendations

The following is a summary of recommendations so far

referred to within this post-implementation review. They

have been ordered by their perceived importance for:

a) The ongoing success of the City of Melbourne's online

public consultation.

b) The internal integration of collaborative technologies.

However, as the recommendations have been developed in

order to support and synergise with one another (especially

across the internal/external boundaries) the ordering should

not be taken as a final guideline as to what should or should

not be adopted.

1. City of Melbourne Guide To Collaborative

Consultation (Internal & External Recommendation)

Such a guide should provide an organisation-wide approach

and understanding of online consultation, helping to unify its

conceptualisation, approach, process, practices and

evaluation. The guide should aim to integrate key learnings

from the Future Melbourne initiative and draw on the

experience and knowledge of those who were involved. This

guide would provide the opportunity to determine ahead of

time many of the challenges that are faced during initiatives

such as Future Melbourne, as well as managing and informing

the expectations and understandings of those considering

participation (i.e. public participants as well as external

stakeholders).

2. An Organisation-wide Mandate for

Collaboration (Internal Recommendation)

Develop a mandate and associated action plan that outlines

the collaborative values, skills and outcomes desired by the

City of Melbourne, independent of process, technology or

work area. Work towards the implementation of such a plan

across the organisation, customised for the specific needs,

orientations, and outcomes of individual departments and

initiatives.

3. Innovative & Integrated ICT Change

Management (Internal Recommendation)

Develop and implement an innovative change management

program that supports the ongoing and sustainable adoption

and integration of new technologies and process

4. Explore Opportunities for Further

Implementation of Collaborative Online

Consultation (External Recommendation)

Explore and implement future initiatives that employ

collaborative ICT (increasingly called 'web 2.0' or 'social

media') as a means to engage the local and global public, as

well as sourcing ideas and information from the global

'problem and solution' domain. Collaborative ICT and social

media-oriented channels can also be employed to engage the

4. Conclusion

Post-implementation Review

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Collaborative knowledge

network

=

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Challenging the tyranny of distance

Collaboratively drafting the future of Victoria’s parks

Modular approach preserves online community

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DPC/100605

Authorised by the Victorian Government, Melbourne

If you would like to receive this publication in an accessible format, such as large print or audio, please telephone 9651 5814 (TTY), 9651 5135 or email [email protected]. This document is also available in an accessible format on the Internet at www.dpc.vic.gov.au.

ISBN 978-1-921697-92-0

Peopleplanningparks

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Evolution of Mass Collaboration

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Stigmergy

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StigmergyDigital

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Coordination

Cooperation

Collaboration

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Coordination

Cooperation

Collaboration

Process Output

? ?

? ?

? ?

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Why are we here?

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Why are we here?

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Why are we here?

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Purpose

Place People

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Patterns

= Coordination

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Space

= Coordination

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ExampleCoordination

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Coordination Arrangementin place Patterns

Cooperation

Collaboration

Process Output

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= Cooperation

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Coordination Arrangementin place Patterns

Cooperation Complianceto process

Collaboration

Process Output

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ExampleCooperation

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ExampleCooperation

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ExampleCooperation

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Coordination Arrangementin place Patterns

Cooperation Complianceto process

AggregateValue

Collaboration

Process Output

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Co-creation

Collaboration

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...the same pool of content

Add

Edit

Delete

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...the same pool of content

Add

Edit

Delete

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...the same pool of content

Add

Edit

Delete

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...the same pool of content

Add

Edit

Delete

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Coordination Arrangementin place Patterns

Cooperation Complianceto process

AggregateValue

Collaboration Add, edit, deleteKnowledge

&Innovation

Process Output

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“The robustness of any collaborative outcome is proportional to the level of

tension that the collaborative process can bear”

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Coordination Arrangementin place Patterns

Cooperation Complianceto process

AggregateValue

Collaboration Add, edit, delete

Knowledge&

Innovation

Process Output Negotiation

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Shatter the glass ceiling of face to face collaboration

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Global challenges

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A global network of knowledge hubs

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Unique Moment

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"Logic will get you from A to B.

Imagination will take you everywhere”

Albert Einstein

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Finish!

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Collabforge

239 Rathdowne St, Carlton

+ 61 (0) 3 9663 7310

www.collabforge.com

[email protected]