Achieving scalability & speed with IaaS

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IBM Cloud: Think it. Build it. Tap into it.

© 2013 IBM Corporation

Achieving Scalability & Speed with IaaS - SoftLayer,an IBM Company

Sanjay SibooCountry Manager, IBM GTS Cloud ServicesIndia/South [email protected]

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Born

On The Web

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Next GenEnterprise Applications

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Enterprises Moving To The

Cloud

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SoftLayer DC (POD)

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Reserved

Bare metal with your own stack

Dedicated virtualized environment

Shared virtual environment

Dedicated virtualized environment

Triple Network Architecture

Automation & Support

Delivers Outstanding Performance & Price

Flexibility to Deliver Dynamic/ Hybrid Capability

SoftLayer Architecture Infrastructure solution with a common management interface and API

across a unified architecture Mix and match bare metal servers, virtual server instances, and hosted

private clouds

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SoftLayer network and global presence

15 data centers • Tier III+• SOC2 Compliant

• Global private Network• 17+ additional points of presence WW• 100,000+ servers, > 22M domains• 21,000+ customers

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High-performance public network with transit from multiple tier-1 carriers

Secure OOB management via VPN

Private network for intra-application and inter-facility communications, access to

shared services

Native IPv6 support

Virtual racks for integrated management

Complete suite of network services

Triple-network architecture

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Robust, full-featured API

Improves customer control, reduces error, increases flexibility

SoftLayer API provides 1,600 function calls to over 200 services

Supports REST, SOAP & XML-RPC interfaces

Enables full auto-scaling implementations

Comprehensive documentation, libraries and support

Functions include:

• Automatic server deployment• Service provisioning• Reboots & reloads• Ticketing• Hardware configuration• Software load• DNS• Network• Storage• Security scans • Monitoring

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Compute & Storage

Public Cloud Instances• Virtual server instances• Dedicated physical nodes available

Bare Metal Servers• Dedicated servers deployed on

demand• Hourly & monthly pricing• Complete range of options• GPU servers for HPC

Private Clouds• Support for multiple virtualization

platforms• Turnkey solution for Citrix

CloudPlatform

• Multiple local storage options• SAS• SATA• SSD

• SAN• NAS• QuantaStor Storage Server• Object Storage

• Global platform• Meta tagging

• Backup services

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Network & Security

CDN• 24+ nodes• Secure content management

Load balancing• Local• Global• Citrix Netscaler

Firewalls• Shared• Dedicated• Fortigate Security Appliance

Application acceleration DNS servicesIDS protection and assessmentSSL certificate managementAntivirus & malware protection

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Complete control

Mobile and Web-based management portals

Purchase, provision, deploy & manage infrastructure

Access to services, tools, automation & tutorials

Secure access via VPN to management network

Two-factor authentication to Web portal

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SoftLayer Stands Apart

IBM Confidential

All resources are virtualized

All resources are shared

Cloud providers and many in the market make some core assumptions that mandate that…

With SoftLayer, neither is mandated, opening up cloud computing to new applications and use cases

… virtualization is a choice with a flexible set

of options

… resources can be shared, dedicated or

mixed.

…you as a customer make the ultimate choice

Softlayer

8,928 VM/Machine options possible based on independent selection of option

16 options1x2 GHz core to 16x2 GHz cores of CPU

18 options1 GB to 16 GB, 32 GB, 48 GB of RAM

31 options25 GB to 2 TB of Storage

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SoftLayer Differentiation – vs. Competitor Cloud

Cloud Capability SoftLayerCompetitor

Cloud

Shared virtual infrastructure1

Table stakes for workloads that are rapidly provisioned and released

Non-shared virtual infrastructure1

For workloads requiring predictable performance or more stringent security

Bare metal (non-virtual) infrastructure2

For workloads requiring highest performance, security, manageability etc.

Mix virtual and Bare metal infrastructure2

For flexibility in deployment

Virtual Private Cloud3

Logically isolated section of cloud in a virtual network you define

Build your own Hosted Private Cloud4

Ultimate control over configuring and managing your infrastructure

Unlimited datacenter-to-datacenter networking5

For replication, backup, failover etc.

Transparency from topology to hardware6

For control, security and compliance

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Capability comparison based on vendor services publicly available as of 6//24/2014. 1) bit.ly/SLVirtSvrs, goo.gl/Pntz, goo.gl/FDrGiR 2) http://bit.ly/SLBareMetal , http://goo.gl/tV29n, 3) http://bit.ly/1pJzDvv, http://goo.gl/EUGR 4) http://bit.ly/1jLfpeN, http://bit.ly/1qugWLM 5) http://bit.ly/1sBRPuG, http://goo.gl/vtYE 6) http://bit.ly/1sBScFn, http://bit.ly/Ta0Fz7

http://www.softlayer.com/virtual-servers

http://goo.gl/Pntz

http://goo.gl/FDrGiR

http://www.softlayer.com/bare-metal-servers

http://goo.gl/tV29n

http://bit.ly/1pJzDvv

http://goo.gl/EUGR

http://bit.ly/1jLfpeN

http://en.wikipedia.org/wiki/Amazon_Elastic_Compute_Cloud

http://bit.ly/1sBRPuG

http://goo.gl/vtYE

http://blog.softlayer.com/2014/softlayer-security-questions-and-answers

https://www.softlayer.com/api

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SoftLayer Provides Flexibility Through a Range of Compute, Memory, Storage, and Networking Offerings

Cloud Computing Resource IBM SoftLayer Competitor Cloud

VM Processors (vCPU) 1-16 vCPUFlexible Options

1-32 vCPUFixed Configs

VM Memory (RAM) 1-64 GBFlexible Options

1-244 GBFixed Configs

Virtualization Supported (Hypervisors) Xen, VMWare, Hyper-V, Citrix, Parallels

Xen

Single-Tenant (unshared) Resources Bare Metal ServersPrivate VM Instances

Dedicated VM Instances

Bare Metal Processors (Cores) 1 4-40 Cores

Bare Metal Memory (RAM) 1 Up to 512GB

Bare Metal Internal Storage1 Up to 4TB HDD or SSD

Network Block Storage SAN, iSCSI, NAS Proprietary Block Storage

Object Storage OpenStack Swift Proprietary Object Storage

Virtual Networking VLAN, Layer-2, Layer-31GbE ,10GbE

“Triple Network”, IPV4, IPV6

VPC, Layer-31 GbE, 10GbE

Shared network, IPV4

Global Networking Global private networkUnmetered VPN to VLAN

Unmetered DC to DC

Internet Gateway Metered VPN to VPC

Metered DC to DC

15Capability comparison based on vendor services publicly available as of 6/24/2014. 1) http://bit.ly/SLBareMetal , http://goo.gl/tV29n

http://www.softlayer.com/bare-metal-servers

http://goo.gl/tV29n

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Price/PerformanceInfrastructureas a Service

Business Processas a Service

Softwareas a Service

Platformas a Service

Developer experienceTime to build

Business functionUser experience

Utilize cloud services delivered from IBM’s SmartCloud.

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How Do You Compare Cloud Service Models?

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A workload based comparison

Looking at just instance acquisition cost is often misleading Does not represent real world

What is the cost of delivering a workload? Line items of cost other than just instance acquisition cost

What is the infrastructure needed to deliver a given workload? How does performance factor in?

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Cost per Workload We use a “cost per workload” metric to get a true view of price/performance

Cost per unit work done Takes into account performance and 3 year Total Cost of Acquisition (TCA)

Total Cost of Acquisition is broader than upfront acquisition-only cost and includes Infrastructure acquisition cost (Compute, Storage, Network) Hourly or monthly charges for a 3 year period Software acquisition cost (OS, hypervisor, middleware) Software S&S for a 3 year period Data transfer cost

Total Cost of Ownership is even broader and would include labor, environmental costs etc., not covered here

Analysis based on TCA gives a view of upfront + running costs for 3 yrs

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SoftLayer vs. Competitor Cloud – IaaS Test Results Summary For Workloads And Systems Compared

vs. Competitor CloudUse case

Hosted private cloud

2.8X

Higher VM density lowers cost Low crossover point

Extend existing admin skills to hosted private cloud

Observations/Insights

Messaging12.5X

Dedicated servers on SL handle heavy network demand

Analytics2.9X

Provisioning for high IOPS on Competitor Cloud is expensive.

Flexible deployment

2.0X

Options tailored to fit workload characteristics

Web application 4.8X Outstanding raw performance on bare metal

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Better Price performance




Lower cost per VM

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Match Capabilities to Workloads

Virtual servers…

…offer flexibility to configure cost effective high performance storage

…easily combine with virtualized servers to build flexible environments

…make efficient use of high speed network I/O bandwidth

…allows efficient packing and management of workloads

Analytics workloads that stress disk I/O

Mixed configurations that best fit workload characteristics

Messaging workloads that stress network I/O

Run more workloads on fewer resources

…provide outstanding raw throughputWeb application workloads that stress CPU

…provide classic Cloud infrastructure Rapidly provisioned workloads

Dedicated servers…

Private Cloud option

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Flexibility – Bare Metal. Virtual. Hybrid. You choose.

Performance – >50% better I/O performance than equivalent competitor configuration.

Automation – Fully dedicated infrastructure in 2-4 hours.

Globalization – 15 global data centers all connected by private network.

Transparency – See everything from network topology to hardware.

Control – 10x more APIs than next cloud competitor.

IBM Investments• $1.2B on SoftLayer pods• Advertising and Demand Gen.• Business Partner Enablement• Skills

SoftLayer Advantages

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21,000 leading-edge customers*

Social

Software as a Service

Mobile & Communications

Marketing and Digital Media

Enterprise

Hosting & Service Providers

Games and Entertainment

Platform as a Service

Bump Voxer Instapaper Yelp

* Indicative List

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Cloud in Action: One of world’s leading hotel price comparison search engines selects SoftLayer as its IaaS provider and chose a complete range of products which enabled the company to use several thousand cores of processing power provided by the SoftLayer servers

SolutionNeed Benefit

• The Customer site collects and presents more than 2,500,000 real-time international hotel deals from a database of 235,000 hotels in 225 countries.

• More than 6.5 million users visit their site each month to compare prices and make reservations.

• Its multi-threaded application architecture collects and processes data from a large number of sources, all in real-time.

• The customer required a complex infrastructure solution.

• The customer needed an infrastructure-as-service (IaaS) provider to provide flexibility, scalability, and great customer service to power its high-end online service.

• SoftLayer provisioned the high-end servers in hours and allowed the customer to manage its servers directly through its industry-leading Customer Portal

• Provided a complete range of products including load balancers, on-demand virtual server instances, and redundant iSCSI storage

• A solution flexible enough to scale with changing demand cycles

• A robust infrastructure managed through SoftLayer which allowed the customer to retain the advantage of allowing its developers and management to focus on the business’ core competencies.

• Availability of newest technologies like scalable cloud computing, solid-state drives (SSD) and Nehalem X processes

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Cloud in Action: One of the largest ticketing sites in Indonesia selects SoftLayer as its IaaS provider to provide highly stable infrastructure, consistent performance, and reliable support to ensure site uptime and a smooth end-user experience.

SolutionNeed Benefit

• The Customer allows users to purchase tickets for entertainment events, such as concerts and movies, book hotel rooms and make airline reservations for both domestic and international carriers.

• The customer needed a reliable security and uptime from a hosting provider as the site accepts international and local payment gateways.

• SoftLayer allowed the company to leverage a high-performance network with exceptional uptime, industry leading infrastructure to maintain system integrity and functionality.

• Three to four times more CPU and memory performance compared to previous configuration.

• The stable and high-performance infrastructure provided by SoftLayer improved the ability to deliver a flawless user experience for its customers.

• With its new technological strengths provided by SoftLayer infrastructure, the customer has also been able to grow its business substantially utilizing a large network of partners and resellers.

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Existing

Planned

IBM is investing $1.2B in new cloud resources to significantly expand our SoftLayer presence and provide clients with localized data management solutions they require.

40 data centers worldwide in 15 countries and five continents globally.

New cloud investments will meet clients’ needs for choice, compliance and data residency.

Note: Locations indicated are approximate and illustrative.

Every upstream network port is multiple 10G and every rack is terminated with 40G of connectivity.

This includes two 10G connections to the public Internet and two 10G connections to our private network.

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IBM Investments• $1.2B on SoftLayer pods• Advertising and Demand Gen.• Business Partner Enablement• Skills

TCA (Total Cost of Acquisition) Analysis

Technology

Achieving scalability & speed with IaaS