Take Action On Big Data Powered by Vectorwise

Christian RAZA

November 23, 2011

Sales Director

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From INGRES to ACTIAN

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Big Data

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Big Data

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Big Data

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Unisphere Research - 2011

Business Intelligence limits

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1. BI systems, like all other systems, suffer from entropy and inflexibility to change.

2. The “time to insight” is too long. 3. True insight is often delivered, but does not lead to effective action.

Robin Bloor The Bloor Group

Action Apps - Combining Insight and Action

Revolution and Evolution…

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2) Social Media - Social Business

and Enterprise 2.0

1) Next-Gen Mobile - Smart

Devices and Tablets

3) Cloud computing

4) Consumerization of IT

5) Big data

Introducing Action Apps

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Action Apps are lightweight consumer style applications that

automate business actions.

1. Select your Data Probes

Simple and composite probes

Traditional & non-traditional data sources

Structured & unstructured data

2. Set your Triggers

Simply slide and set thresholds for events

3. Define your Action

Notification to an individual or group

Manual or Automated

It’s as easy as…

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Step 1 – Select Your Data Probe

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Step 2 – Set Your Triggers

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Step 3 – Define Your Action

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Results

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Grouping Action Apps into Action App Store

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Apps in Action!

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Every Industry has

Examples Where

Timely Automated

Action Delivers Value

McKinsey Estimates

over $2Tn of

Incremental Value...

...but doesn’t say

HOW!

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• The Cloud-based Platform on which Action Apps are built and deployed

• Data probes interrogate structured and unstructured data from a wide variety of data sources

• Takes input feeds from these data probes and reacts to conditions that you have selected

• Triggers the Actions that you have specified

Cloud Action Platform

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Cloud Action Platform - Powered by Vectorwise

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VectorWise: High Performance – Low Cost

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Customer Experiences – Performance

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Right out of the box, Vectorwise lets us effortlessly plow through millions and millions of rows of data…The Vectorwise leaders and technologists have performed a miracle here.”

Warren S. Master, CTO, The Rohatyn Group, New York

“We ported a business application from Oracle to Vectorwise and were astounded by the substantial

performance increases, up to 70x… Michael Thuleweit, Managing Director, Datamatics

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Action Apps in The Business Press

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Actian wants to create products that behave more like the consumer-oriented apps found on smartphones, which can take action in response to changes in business information.

Analysts Support for the Actian Movement

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“The accelerating pace of business and increasing pressures for better customer service and lower costs are making event-driven activities more important in almost every industry.” Executives have lots of information, but they don't know when to take action and what action to take,"

“Actian seeks acquisitions, partnerships for actionable BI”

“Decision making in Global 2000 companies is paralyzed with “data-waiting”… …This creates an action-deficit resulting in missed opportunities to monetize trends, or worse, creates unnecessary risk that could have been avoided by immediate action.”