52
Web ササササササササササササササ ©2012 Keynote Systems, Inc. 12/27/21 Keynote Systems, Inc. Technical Business Representative 竹竹 竹 [email protected] om 竹竹竹竹竹竹竹竹 竹竹竹竹竹竹竹竹 Web 竹竹竹竹竹竹竹竹竹

Adobe Digital Marketing Seminar - Webサイトパフォーマンス最新動向 2012

Embed Size (px)

DESCRIPTION

Webサイトの動向を把握するために、訪問者数、PV、CV、直帰率だけを見ていたのでは、正確に把握することはできません。 何故なら、Webサイトのパフォーマンスがそれらに影響を及ぼすからです。 世界では標準となっているWebマーケティングのもう一つの指標値であるパフォーマンスの影響を解説すると共に、日本におけるWebサイトパフォーマンスの最新動向を解説します。 SoftBank TechnologyとAdobe共催のDigital Marketingセミナーでの講演資料です。

Citation preview

  • 1.Web 2012 Keynote Systems, Inc. 2015130 Keynote Systems, Inc. Technical Business Representative [email protected] Web

2. Keynote SystemsTechnical Business Representative Layer17 Function PointCOCOM II Lotus Notes Windows Unix/Linux Web IT CDNWeb RMT Web Keynote Web https://www.facebook.com/KeynoteSystemsJapan Web http://highperformanceweb.blogspot.jp/ 2015130 22012 Keynote Systems, Inc. 3. Keynote Systems 19951999NASDAQ Web 4,000 275 7,000 2015130 32012 Keynote Systems, Inc. 4. 4 New MediaAutomotive Retail Financial Services Technology & Telecom TravelPortals/Media Business-to-Business Keynote 2012 Keynote Systems, Inc. 2015130 5. Web Web 2015130 52012 Keynote Systems, Inc. 6. WEB 2015130 62012 Keynote Systems, Inc.. 7. NUMB3RS 2015130 72012 Keynote Systems, Inc.. 8. 2015130 82012 Keynote Systems, Inc. 60Kg 9. Web 2015130 92012 Keynote Systems, Inc.. 88% 11% 7% 2 16% 1 1CV 1PV 1 10. = 250msWeb Harry Shum, Microsoft 10% (1) 12% (61.2 ) 5% (2) 50% PV () 9% (400ms) 2% 100% (2.7 ) 25% 11. (W.F.Reilly, 1929) 2015130 112012 Keynote Systems, Inc. P=A/D^2 P=AD 12. 2015130 122012 Keynote Systems, Inc. PVCV 13. Web Internet ExplorerFirefox 2015130 132012 Keynote Systems, Inc. 14. Web iPhoneAndroid 2015130 142012 Keynote Systems, Inc. 15. Web Internet ExplorerFirefox 2015130 152012 Keynote Systems, Inc. 16. Web iPhoneAndroid 2015130 162012 Keynote Systems, Inc. 17. Web Internet ExplorerFirefox 2015130 172012 Keynote Systems, Inc. 18. Web Internet ExplorerFirefox 2015130 182012 Keynote Systems, Inc. 19. Web iPhoneAndroid 2015130 192012 Keynote Systems, Inc. 20. Web Web 21. WebPVCV 2015130 212012 Keynote Systems, Inc. Web1 WebFirebug 22. IT (The Japan Statistical Society http://www.jss.gr.jp/ja/ 1 2 3 4 RSS (Royal Statistical Society 2015130 222012 Keynote Systems, Inc. 23. 150 100 100 50 0 2015130 232012 Keynote Systems, Inc. 24. Web 1/ %IT UX Web IT 2015130 242012 Keynote Systems, Inc. 25. G.M. 2015130 252012 Keynote Systems, Inc. 26. Actionable Data Web 55 2015130 262012 Keynote Systems, Inc. 27. WEB 2015130 272012 Keynote Systems, Inc. 28. Web 2015130 282012 Keynote Systems, Inc. Firefox NTT & KDDI 2012/6/157/15 29. Web 2015130 292012 Keynote Systems, Inc. IE9 NTT & KDDI 2012/6/157/15 30. Keynote Performance IndexTop Retailers July 8th, 2012 2015130 302012 Keynote Systems, Inc. http://keynote.com/keynote_competitive_research/performance_indices/top_retailers/index.html 31. 2015130 312012 Keynote Systems, Inc. Softbank 2012/7/922 32. 2015130 322012 Keynote Systems, Inc. NTT Docomo 2012/7/922 33. Keynote Mobile Commerce Index July 15th, 2012 2015130 332012 Keynote Systems, Inc. http://keynote.com/keynote_competitive_research/performance_indices/mobile/retail/index.html 34. Keynote Performance Index: Mobile Retail World July 15th, 2012 2015130 342012 Keynote Systems, Inc. http://keynote.com/keynote_competitive_research/performance_indices/mobile/retail-world/index.html 35. 2015130 352012 Keynote Systems, Inc. 36. 2015130 362012 Keynote Systems, Inc. Amazon Japan DHC 13 17 37. 2015130 372012 Keynote Systems, Inc. Amazon Japan EC Current 1.5 2.6 38. Amazon Japan 2015130 382012 Keynote Systems, Inc. 39. EC Current 2015130 392012 Keynote Systems, Inc. 40. DHC 2015130 402012 Keynote Systems, Inc. 41. Top Amazon Japan EC Current DHC Redirect 1 4 4 HTML 1 2 3 CSS 1 3 6 JavaScript 1 10 18 10 10 56 Beacon 0 1 2 XML 0 0 1 14 30 90 2015130 412012 Keynote Systems, Inc. 42. 2015130 422012 Keynote Systems, Inc. 43. ? Simple is best 100KB1KB CSS 1JavaScript 1Redirect 1 20KBiPhone 1 2015130 432012 Keynote Systems, Inc. 44. 1 PC PC 1 5 1 2015130 442012 Keynote Systems, Inc. 45. Performance Best Practice JavaScriptHTML CSSHTML Keep aliveKeep alive HTML MIMEtext/**javascript* CSS1 JavaScript1 2015130 452012 Keynote Systems, Inc. 46. W3C Web Mobile Best Practice http://www.w3.org/TR/mobile-bp/ Auto refresh Table input type=text) height, width ALT TableTable 2015130 462012 Keynote Systems, Inc. 47. Web Web UX 2015130 472012 Keynote Systems, Inc. 48. Web Value PropositionWhy US? 2015130 482012 Keynote Systems, Inc.. 49. 2015130 492012 Keynote Systems, Inc. 50. 2015130 502012 Keynote Systems, Inc. 51. Thumb Friendly AppleiOS (https://developer.apple.com/jp/devcenter/ios/library/documentation/MobileHI G.pdf) Familiarity E 2015130 512012 Keynote Systems, Inc. 52. Q&A 1/30/2015 522012 Keynote Systems, Inc.