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The Force.com Advanced Developer Certification is currently one of the most sought after certifications for recruiters and employers, one of the most marketable certifications in the industry if you're a developer, and an important measure of key developer skills on the Force.com platform. So what will it take to get there? Join us to learn about the Advanced Developer Certification from a panel of judges and experts who help build, maintain, and review the Advanced Developer certification tests and assignments. Hear what they think are the critical steps to succeeding in getting your Advanced Developer Credential.
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Force.com Advanced Developer Certification Learn from the Experts
Ralph Callaway Principal - Callaway Cloud Consulting
Peter Chittum Developer Evangelist - salesforce.com
Leah McGowen-Hare Senior Instructor - salesforce.com
Caleb Sidel Chief Architect- Strategic Growth, Inc.
Safe Harbor Statement This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such risks or uncertainties materialize or if any of the assumptions prove incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking statements, including: any projections of product or service availability, customer growth, earnings, revenues, or other financial items; any statements regarding strategies or plans of management for future operations; any statements concerning new, planned, or upgraded services or developments; statements about current or future economic conditions; and any statements of belief. The risks and uncertainties referred to above include - but are not limited to - risks associated with possible fluctuations in our financial and operating results; our rate of growth; interruptions or delays in our service or our Web hosting; breaches of our security measures; the financial impact of any previous and future acquisitions; the nature of our business model; our ability to continue to release, and gain customer acceptance of, new and improved versions of our service; successful customer deployment and utilization of our existing and future services; competition; the emerging markets in which we operate; our ability to hire, retain and motivate employees
and manage our growth; changes in our customer base; technological developments; regulatory developments; litigation related to intellectual property and other matters; and general developments in the economy, financial markets, and credit markets. Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law. Any unreleased services or features referenced in press releases, presentations or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available.
Agenda § Certified Force.com Advanced Developer Overview § The Exam
§ The Assignment and Essay
§ The Judges’ Perspective
§ The Anatomy of the Assignment
§ Panel with the Experts
§ Resources
Learn more: certification.salesforce.com
Salesforce.com Certification Program
Administrator Track Manage and Configure
Salesforce
Prerequisite: Salesforce.com Certified Administrator
Implementation Expert Track
Design Sales & Service Cloud Solutions
Developer Track Develop Custom Force.com Apps
Architect Track Architect a Complete Force.com Solution
Prerequisite: Salesforce.com Certified Administrator
Prerequisite: Salesforce.com Certified Force.com Developer
Prerequisite: Salesforce.com Certified Force.com Developer
Salesforce.com Certification Program Agreement
§ Protecting the security and confidentiality of our exam content is essential to providing credentials that are respected and industry-leading.
§ You agree to the Salesforce.com Certification Program Agreement when you create a test taker account.
You are prohibited from disclosing, copying, or publishing exam questions.
Salesforce.com Certified Advanced Developer
GOAL § Demonstrate your mastery of Apex,
Visualforce, and Testing RECOMMENDED EXPERIENCE § 8+ months experience on the
Force.com platform
§ Step 0: Certified Developer
§ Step 1: Test
§ Step 2: Assignment
§ Step 3: Essay
§ Maintenance
Agenda § Certified Force.com Advanced Developer Overview
§ The Exam § The Assignment and Essay
§ The Judges’ Perspective
§ The Anatomy of the Assignment
§ Panel with the Experts
§ Resources
Step 1: Multiple-Choice Exam
§ 2 hours § 69 questions § Passing score: 73% § Registration fee USD 400 § Results: Provided immediately after exam submission as on-screen text and by
Proctored and closed book!
What is on the Multiple-Choice Exam?
§ Read the Study Guide! – http://certification.salesforce.com/
SG_CertifiedAdvancedDeveloper.pdf
§ Read the Article – http://bit.ly/AdvDevCert
Development Lifecycle 13% Force.com Code (Apex) 33% Force.com Pages (Visualforce) 38% Testing and Debugging 16%
Apex … Ways Apex can be invoked Use cases for Apex in an integration scenario How to send and receive email via Apex Use cases for dynamic Apex Use cases for batch Apex Execution order and before and after triggers Governor limits and reasons behind them Write scalable code that handles bulk operations …
Behind the Scenes of the Exam
§ Kept current with every release § Every question reviewed by at least two people holding Advanced Developer credential
Agenda § Certified Force.com Advanced Developer Overview
§ The Exam
§ The Assignment and Essay § The Judges’ Perspective
§ The Anatomy of the Assignment
§ Panel with the Experts
§ Resources
Schedule found at: http://certification.salesforce.com/schedules
Step 2: Programming Assignment Window
Sign Up Schedule Essay
Day -30
Assignment Received
Day 0
Assignment Deadline Day 30
Result Received
Day 80-100
Essay
Programming Assignment
You Get § 1 Trial EE Org § Partially Complete
Solution (Declarative) § 1 Requirements
Document
Expect to do § Apex § Visualforce § Apex Tests § Minimum 20 hours work § Deploy
• Read the assignment
• Plan your solution
• Focus on Force.com
• Write a complete set of tests
• Your own work!
• SHOW YOUR PASSION!
Do
• Do not skimp on tests
• Do not just go for code coverage
• Do not focus on esthetics
• Do not focus on other technologies
• Do not get too complex
Do Not…
Step 3: Essay Exam
§ Proctored § 60 minutes § 3 short-answer essay questions § Results dependent on completing the assignment
Agenda § Certified Force.com Advanced Developer Overview § The Exam § The Assignment and Essay § The Judges’ Perspective § The Anatomy of the Assignment § Panel with the Experts § Resources
The Assignment Window: The Judge’s View
Assignment Deadline Day 30
Result Received
Day 80-100
6-8 Weeks
How Assignments Are Judged
§ Rubric: Standard Scoring Methodology § Assignment-Specific Job Aids § In General
– Business requirements – Functional requirements – No glaring Apex anti-patterns
§ Consistent judging is key
“Truth is one, paths are many” -Hindu saying
Leah Caleb Unified
Criteria A 4 5 5
Criteria B 2 2 2
Criteria C 3 3 3
Criteria D 3 3 3
Criteria E 4 3 4
Judges Work In Teams
Anonymity of Test Taker
Candidate 01111000
Judging Fun Facts
§ 3-4 Windows Per Year § >100 Candidates per window § >10 Judges each window § 2 Judges per assignment submitted § > 400 person hours on judging each window
Agenda § Certified Force.com Advanced Developer Overview § The Exam § The Assignment and Essay § The Judges’ Perspective § The Anatomy of the Assignment § Panel with the Experts § Resources
Anatomy of the Assignment
What we give you: § Fictitious Company Scenario § Business Requirements § Data Model What you do: § Business Process Requirements § User Interface Requirements § Testing Requirements
Scope
Complex Requirements
Narrow Scope
Meaningful Achievable
Draft
Review and Refinement
Review Final
§ Draft: created by assignment writer § Review: 2-3 other certified developers § Final Edition: released for assignment § > 120 person hours
Agenda § Certified Force.com Advanced Developer Overview § The Exam § The Assignment and Essay § The Judges’ Perspective § The Anatomy of the Assignment § Panel with the Experts § Resources
Peter Chittum
Developer Evangelist, salesforce.com
@pchittum
Caleb Sidel
VP & Chief Architect, Strategic Growth, Inc.
@calebsidel
Ralph Callaway Leah McGowen-Hare
Principal, CallawayCloudConsulting.com
@RalphAtCCC
Senior Instructor, salesforce.com
@LeahBMH
Visit the Certification website:
http://certification.salesforce.com/developers
Agenda § Certified Force.com Advanced Developer Overview § The Exam § The Assignment and Essay § The Judges’ Perspective § The Anatomy of the Assignment § Panel with the Experts § Resources
The obvious stuff
§ Download the Study Guide: certification.salesforce.com/developers § Sign up for training (instructor-led or self-paced online training) § Practice in a free Developer Edition Org: www.developerforce.com/join § Register for the Exam: www.webassessor.com/salesforce
§ Join the Salesforce.com Training & Certification Group in the Success Community.
The not so obvious stuff
§ Follow the MVPs on Twitter find them here: http://developer.force.com/mvp § Read the Article: http://bit.ly/AdvDevCert § Dig into Salesforce Stackexchange: http://salesforce.stackexchange.com
The bottom line
§ Certification has value because we all put a lot of effort into it § We want every deserving candidate to be certified § Do your best work and show us you deserve it
Appendix
So I’m Certified, Now What?
§ Display your certified logo proudly! § Join your local Developer User Group: bit.ly/user-groups § Get active on the Discussion Boards: bit.ly/devboards
Ready for hands-on training? Follow up with an instructor-led course, we suggest:
Force.com Code (Apex) and Force.com Page Controllers
Join the community to
collaborate with customers,
employees, and peers.
Simply log in to Salesforce, click Help &
Training, then click
Collaboration.
Don’t forget...
Tell us what you think with the session
survey
Session Survey
Have Premier?
Try these online courses:
Apex Managing Development with Force.com Visualforce Controller
Salesforce Success
Community
Need Help, Contact Us
Search the Knowledge Base certification.force.com/pkb
Open a Case certification.salesforce.com/open-a-case
Salesforce.com Training & Certification Group Salesforce.com Certified Professionals Group
facebook.com/SalesforceCertification
@SalesforceCert
How do I register for the exam? • Create a test taker account and
register for the exam at: www.webassessor.com/salesforce
• Log into your test taker account to register for additional exams and view your transcript.
• Locate a testing center at: kryteriononline.com/host_locations
• Online proctoring is available – Review system requirements at:
www.webassessor.com/downloads – Apple computers not recommended
How Do I Maintain my Credential?
§ 30 minute release-specific online Developer exams are available for each major Salesforce release – You will be notified via email when release content and exams are available – Cost: $100 for every 3rd release exam (includes access to Release Training
and the associated maintenance exams for one year)
§ Each release exam is available for two release cycles § If you do not pass the release exam by the deadline, all
credentials will expire (do not lose your Advanced Developer Certification!)
§ The exams are open note, so you can refer to the online training and release notes during the exam
Certification Exam Release Schedule: certification.salesforce.com/schedules
