Advanced Features in Google Analytics

MEGACommKfar Maccabiah, Israel

February 20, 2011

What We'll Cover

1) Goals

2) Advanced Segments

3) Filters

4) Some Other Handy Extras

Goals

Track conversions on your site

Identify most desired action(s)

20 Goals = 4 sets of 5

3 Types of Goals

URL Destination

Time on Site

Pages/Visit

Goal Type: URL Destination

Exact Match

Head Match

Regular Expression Match

URL Destination:Exact Match

URL never changes

Same characters for every visitor

For example:

http://www.example.com/thanks

URL Destination: Head Match

Identical characters from the start of the URL until the point you specify

For URLs that don't vary but include special

characters at the end For example:

http://www.example.com/checkout.cgipage=1&id=123456

URL Destination:Regular Expression Match

Wildcard and flexible matching

Track sub-domains, different trailing

parameters,etc.

For example:http://www.example.com/checkout.cgi?page=1 http://sports.example.com/checkout.cgi?page=1&id=002http://fishing.example.com/checkout.cgi?

page=1&language=fr&id=119

Goal Type: Time on Site

Greater than>

Less than<

Goal Type: Pages/Visit

Greater than>

Less than<

Equal to =

Setting Up Goals

Configure in Profile Settings

Setting Up Goals

Advanced Goals: Funnels

Path visitors take to complete a Goal

See when people abandon a Goal and

where they go instead

Setting Up a Funnel

Can only be used with URL Destination as the Goal type

Viewed in the Funnel Visualization report

Track Goals & Funnels

Easily view Goal data in your account

Advanced Segments

“Use advanced segments to further understand, anticipate and react to your customers by identifying key trends and common behaviors.”

Advanced Segments

Separate and analyze traffic into sub-sets (market segments)

Create customized reports for data important

to you

Easily create Segments reports within your

account

Creating a Custom Segment

Texas vs. Michigan

Filters

“Filters are applied to the information coming into your account, to manipulate the final data in order to provide accurate reports.”

When To Use Filters

IP addresses

Sub-Domains & directories

Internal traffic (your company)

Predefined Filters

Exclude/include:

Traffic from the domains

Traffic from the IP addresses

Traffic to the sub-directories

Custom Filters

For example:

Track only visitors from a certain region

Lowercase URLs - /default.php vs. /Default.php

Unify email visits – us.mc840.mail.yahoo.com

Visitor browser type/version

Analytics Intelligence

In-Page Analytics

Integration With Other Google Products

Adwords

Adsense

Webmaster Tools

Some Other Features

E-Commerce tracking integration

Internal site search

Annotations

Track email campaigns, banner ads, offline

ads

Google Analytics Application Gallery

Helpful Resources Google Analytics Help Center

http://www.google.com/analytics/support.html

Google Analytics Blog http://analytics.blogspot.com

Google Analytics YouTube Channelhttp://www.youtube.com/user/googleanalytics

Occam's Razor by Avinash Kaushikhttp://www.kaushik.net

Thank You

David Corman Internet Marketing Manager,

J-Town Productions Ltd.        

www.j-town.co.il

david@j-town.co.il

@davidcormanFor More Resources Fan Us on Facebook 

http://facebook.com/jtownproductions

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