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Take your blog to the next level with better information on website visitors, social-media usage, website usability, search engine optimization and more - all through website analytics! James will compare a wide variety of analytics tools and take a detailed look at Google Analytics for blogging.
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Website Analytics for Blogging
James Paden
Blog Indiana
August 14th, 2009
What is Analytics?
“Web analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing web usage.”
- Web Analytics Association
What does Analytics tell us?
• Visitors: Unique, Location, Loyalty
• Traffic Sources: Websites, Keywords
• Pages: Views, Time on Page, Bounce/Exit Rate
• Goals: Conversion Rates, Funnel
• Usage: Clicks, Scrolling, Mouse Tracking
• Marketing: Rankings, Social Media, Comparisons
Why use Analytics?
• Write more targeted content
• Write more engaging content
• Measure marketing effectiveness
• Create better call-to-actions
• Support advertising rates
Google Analytics
• Free
• Industry Standard
• Advanced Segmentation
• Limited Customizability
• No User-Identifiable Information
• Social Media Metrics Plugin
Google Feedburner
• Free
• RSS Subscriber Stats
• RSS Engagement
• Industry Standard
• E-mail Subscription Form
• Insert Advertisements
Woopra / Clicky
• Free & Paid
• Real-Time Stats
• User-Identifiable Information
• Fancy / Rich Interface
• Woopra: Live Chat with Visitors
• Clicky: Visitor tagging
HitTail
• Paid, 60-Day Trial
• Keyword Tracking
• To-Do List
• Blogger/Typepad Integration
Crazy Egg
• Paid
• Click Heatmaps
• Click Overlays
ClickTale
• Paid
• Interaction Tracking
• Session Videos
• Scrolling Heatmaps
• Form Analytics
ChartBeat
• Paid
• Realtime Dashboard
• Analytics, Interaction and Marketing
• Reading vs Writing vs Idle
Wordpress.com Stats
• Free
• Blog-Centric
• Easy Wordpress Installation
Alexa
• Free
• Publically Available
• Traffic Statistics
• Low Reliability for Small Sites
Google Analytics: Goals
Google Analytics: Goals
Photo: http://www.searchenginejournal.com/tracking-practical-kpis-with-web-analytics/5755/
Google Analytics: Comparison
Google Analytics: Comparison
Google Analytics: URL Tracking
Google Analytics: URL Tracking
Google Analytics: URL Tracking
Google Analytics: URL Tracking
Basic Google Analytics
• Google Help: http://www.google.com/support/googleanalytics/
• Web Analytics, An Hour a Day: http://www.webanalyticshour.com/
Advanced Google Analytics
• Goals: http://www.epikone.com/blog/2007/07/07/google-analytics-goals/ http://www.webanalyticsworld.net/2009/03/10-must-track-google-analytics-goals.html http://www.tdcreative.net/blog/how-to-track-wordpress-signups-and-comments-with-google-analytics/
• Segmentation: http://www.kaushik.net/avinash/2008/10/google-analytics-releases-advanced-segmentation.html
• Visitor Tagging: http://www.googlelytics.net/using-setvar-_utmsetvarutm_setvar-for-custom-segmentation/
Advanced Google Analytics
• Segment by Authors: http://marketingtechblog.com/2009/03/12/how-to-track-by-author-with-google-analytics/
• Compare Time Periods: http://www.kaushik.net/avinash/2008/10/google-analytics-releases-advanced-
segmentation.html
• URL Tagging: http://www.ppchero.com/url-tagging-tracking-ppc-campaigns-google-analytics/
Questions? Feedback?
James Paden
E-mail: [email protected]
Phone: 317-674-3434
Website: http://www.VibrantSolutions.com
Blog: http://www.MarketingTechBlog.com
Download: http://www.slideshare.net/VibrantSolutions
