Advertising Effectiveness - Psychographic Segmentation

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How emotion targeting and attitude targeting can be used to increase advertising effectiveness with PsychographX patent pending affective computing technologies.

Text of Advertising Effectiveness - Psychographic Segmentation

  • 1. Emotion targeting and testing formore effective Advertising and PRNicholas C. Steadman | CEOPsychographX, LLC32 Union Square East, Suite 615NNew York, NY 10003Nicholas@PsychographX.com(646) 509-8963COPYRIGHT 2013. ALL RIGHTS RESERVED. NOT INTENDED FOR REPRINT OR DISTRIBUTION.
  • 2. PROBLEMAffective Computing is Failing:Failing to Read Viewer Emotion or AttitudeFailing to Target Ads by Emotion or AttitudeNot happy :( ...and Mad men are PISSED!!WTF?! Where is the EmotionTargeting?!!COPYRIGHT 2013. ALL RIGHTS RESERVED. NOT INTENDED FOR REPRINT OR DISTRIBUTION.
  • 3. Kinect SensorsEverywhere!Soon, Kinect-like sensors will be ascommon in PCs and flatscreens, ascameras in cellphones todayO P P O R T U N I T YCOPYRIGHT 2013. ALL RIGHTS RESERVED. NOT INTENDED FOR REPRINT OR DISTRIBUTION.
  • 4. TARGET EVERY AD by ATTITUDEAggressive or Passive = Increased ROIROIs increased by Double Digitsi.e. Billion$SOLUTION 1: AttitudeCOPYRIGHT 2013. ALL RIGHTS RESERVED. NOT INTENDED FOR REPRINT OR DISTRIBUTION.
  • 5. Attitude Targeting Proof ofConceptDominant viewersliked a BMW adalmost 2X as muchcompared with the mostSubmissive viewersPROVEN: 99.99%(99.99% Statistical Certainty; i.e. p < 0.0001)COPYRIGHT 2013. ALL RIGHTS RESERVED. NOT INTENDED FOR REPRINT OR DISTRIBUTION.
  • 6. Attitude Targeting MVPExample: Attitude Analytics ReportClients upload their ad, and get access to the AttitudeAnalytics as soon as the study is completed.COPYRIGHT 2013. ALL RIGHTS RESERVED. NOT INTENDED FOR REPRINT OR DISTRIBUTION.
  • 7. Market Size: HUGECombinedTV/InternetAdvertising Market:$82 BillionHoly Shit! EVERY AD?!! Thats aHUGE PIE!!!COPYRIGHT 2013. ALL RIGHTS RESERVED. NOT INTENDED FOR REPRINT OR DISTRIBUTION.
  • 8. We pinpoint when the audiences is primed with thesame Emotional Desirethe desire satisfied by thebrand:The SCARED......want SAFETYSOLUTION 2: EmotionCOPYRIGHT 2013. ALL RIGHTS RESERVED. NOT INTENDED FOR REPRINT OR DISTRIBUTION.
  • 9. SellsWhen the audience already wants it......they can be made to REALLY WANT IT!COPYRIGHT 2013. ALL RIGHTS RESERVED. NOT INTENDED FOR REPRINT OR DISTRIBUTION.
  • 10. World-Class ScienceAdvisorsHoward Moskowitz Psychophysics AdvisorWorld-famous consumer research psychologist(Featured in NYTimes Magazine, TED talks, Malcolm Gladwells Outliers, etc.)Batool Batalvi Empathy and Experiment AdvisorAward-winning marketing researcher, strategist-psychologist of the digital consumer psycheCOPYRIGHT 2013. ALL RIGHTS RESERVED. NOT INTENDED FOR REPRINT OR DISTRIBUTION.
  • 11. Founding TeamNicholas Cooke Steadman CEOPsychophysiology Geek / Visionary:Background in TCM, clinical psychophysiology /behavioral science-Inventor: Body Language Reader-Inventor: Emotion-Priming MeasurementAssif Versano CTORockstar Israeli Programmer: Quickly buildselegant, robust, and scalable informationsystems. Made our MVP in a blink!-Experienced: 15 years in IT-Skilled Leader: Excels in leading large teamsCOPYRIGHT 2013. ALL RIGHTS RESERVED. NOT INTENDED FOR REPRINT OR DISTRIBUTION.