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The whirlwind that was Advertising Week Europe has departed BAFTA in London’s Piccadilly, leaving behind a track of creative disruption, scattered business cards and millions of mental notes. If you’re spending your weekend nursing an afterparty-induced head and poring over scribbled notebooks to try and remember that-brilliant-idea-you-heard-in-that-particular-session-which-one-was-it-you-can’t-quite-remember, then never fear. There’s a much easier way to figure out what the last week was really all about. #drawnIn is the ultimate Ad Week Europe graphic novel, a unique visual commentary from LinkedIn that connects the key ideas from each day as they unfolded. Our partners at Scriberia spent the last few days perched in the Foyer Bar outside the David Lean Room, picking up the strongest trending topics on social media and visualising the big ideas as they were thrashed out in the seminar rooms. It’s all here: Fear and Loathing (of brand chicanery, superficial approaches, soul-less technology and creative chicken-outs), Passionate Devotion (to the creative ideal, human intuition and individuals), Sexy Concepts (content, programmatic, mobile) and Old Favourites (yes, there is a future for TV). Scroll down to flick through our unique graphical record of the event’s biggest ideas. LinkedIn is the largest professional network & our mission is to: ‘Connect the world’s professionals to make them more productive and successful’
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