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On behalf of Agoria, the Belgian federation for ICT, N BBDO put their heads together with Proximity BBDO and organized a three-wave synergy campaign towards students in their last year secondary school.
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AgoriaHow ICT are you?
ICT sector in Belgium has an image problem towards
youngsters. 14.000 vacant positions in the Belgian ICT
sector
Briefing
Central idea
Three-wave campaign:
How Nerdy are You
Digital Masters 2008
CEO Tour 2008
Central idea
How Nerdy are you?How Nerdy are you?How Nerdy are you?How Nerdy are you?
Everybody is a nerd. But…
How Nerdy are You?
Find it out at hownerdyareyou.be
Digital Masters 2008Digital Masters 2008Digital Masters 2008Digital Masters 2008
Teams of students compete each other
in an interschool competition
They experience the exciting and
captivating world of the ICT sector
CEO Tour 2008
Organize a national CEO Tour
where CEO’s of Belgian ICT
Central idea
where CEO’s of Belgian ICT
companies visit schools and
give a presentation about their
sector and the Digital Masters
Results
How Nerdy are you?How Nerdy are you?How Nerdy are you?How Nerdy are you?
90.000 visitors to the site
100.000 tests taken
Excellent viral effectExcellent viral effect
4.000 newsletter subscriptions
Results
Digital Masters 2008Digital Masters 2008Digital Masters 2008Digital Masters 2008
70.000 unique visitors
4 minutes average time per visitor
8000 members registered 8000 members registered
270 competing teams
Results
CEO Tour 2008CEO Tour 2008CEO Tour 2008CEO Tour 2008
70 schools subscribed
Lots of media & PR coverageLots of media & PR coverage
Happy client
