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Airvana Femtocell as Hub of the Connected Home, presentation given atFemtocells Asia 2009 by David Nowicki, Vice President Marketing & Product Development
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Beyond CoverageThe Femtocell as the Hub of the Connected Home: Bridging Mobile and Home LifeAvren Femtocells Asia Conference March 23rd, 2009, Tokyo, Japan
No Coverage?
HorizontalCoverage
VerticalCoverage
HubBub Femtocells Deliver Complete Coverage
HorizontalCoverage
VerticalCoverage
Japan
2km
(C) INCREMENT P Corp.
2km
Confidential
(C) INCREMENT P Corp.
Microcells Already Blanket Much of Japan
Mobile Services Outdoors
No Calls in Koya-san
Mobile Services Indoors
Mobile Broadband Indoors?
Enter the Femtocell: Airvana User Labs Trial Results
Probability Indoor Airlink Data Rate Exceeds Given Value
0%10%20%30%40%50%60%70%80%90%
100%
0 500 1000 1500 2000 2500 3000 3500
Indoor Airlink Data Rate (kbps)
FemtocellsMacroCells
This figure summarizes our comparison between indoor coverage for femtocells and the macro network. The X Axis represents the requested 1xEV-DO Rev. A airlink data rate and the Y Axis represents the probability that the indoor requested data rate exceeds the X Axis. These results were taken on a network in the Americas and are representative of EVDO and HSPA networks around the world
Femtocells transform the user experience indoors with complete vertical coverage
HubBub Femtocell
Bringing Your Mobile Life Home and Your Home Life Mobile
(Video)
Femtocells: The Center of the Digital Home
Femtocells: The Center of Family Communication
Bridging: Home Device Playback
Bridging: Universal Placeshifting
Bridging: Content Synchronization
Bridging and Control: Remote Control of Your Home
Presence: Notifications, Alerts and Actions
Halle &Halle & Jared have Jared have
arrived home arrived home from schoolfrom school
Presence & Convergence: Virtual Private Number
The 7 Unique Traits of the Femto Cell
3. Connects Remotely to
home network
6. Enables mobile
broadband indoors
7. Creates new social network
2. Knows when user is
home
5. Is an entry/end point
inside home
4. Managed by mobile operator
1. Bridges mobile & home
worlds
The 7 Unique Traits of the Femto Cell
Bridges mobile and wireline
worlds
1. Bridges mobile & home
worlds
knows abouthandsets
is part of home network
The 7 Unique Traits of the Femto Cell
Knows when user is at home
Unique, accurate Presence information– Enables new presence/proximity applications– Enhances existing presence applications
2. Knows when user is home
The 7 Unique Traits of the Femto Cell
Connects to home network while user is
away
Extends home network to remote deviceCan still reach handset away from home
3. Connects remotely to
home network
The 7 Unique Traits of the Femto Cell
Is managed by the mobile
operator
Beach-head to deliver a variety of new managed services in the homeCan deliver to other screensServices can have a network componentComplements existing delivery platform
4. managed by mobile operator
The 7 Unique Traits of the Femto Cell
Is an entry/end point inside the
home
Local communicationsPersonal portal, personal proxyPersonalization nodeBusiness applications
5. Is an entry/end point
inside home
Macro
Internet
The 7 Unique Traits of the Femto Cell
Provides mobile
broadband inthe home
6. Provides mobile
broadband indoors
The 7 Unique Traits of the Femto Cell
Creates a new social network7. Creates a new social
network
Peer-to-Peer Connectivity
Static or dynamic groups
The 7 Unique Traits of the Femto Cell
3. Connects Remotely to
home network
6. Enables mobile
broadband indoors
7. Creates new social network
2. Knows when user is
home
5. Is an entry/end point
inside home
4. Managed by mobile operator
1. Bridges mobile & home
worlds
Femtozone Application Building Blocks1. Femto Application Client (resides in femtocell or femtomodule)
Implements the “local” application logicConnects to home devices, synchronizes with Application Server, traverses home firewalls, sets up local communications, provides data format and media conversion/handling, etc.
2. Optional Network Application Server Adds a network portion to the applicationProvides service orchestration, network application business logic, convergence with other services, remote access, security and authentication, service backend, accounting, service management, manages provisioning and updates, etc.
3. Optional Handset client (browser-based access may be used)Runs the mobile portion of the applicationSynchronizes with application Server and Femto Client and Network Application Server, runs handset GUI, manages handset resources, boosts performance, monitors perceived quality of experience, etc.
FemtoApplicationClient
FemtoApplication
Client FemtoApplicationClient
Femtozone Services: Components
Home Network
Core
Phone Clients [optional]Phone Platforms [existing]
Internet
Air Interface
Network InterfaceTo FGW and FSM
[Existing]
NetworkApplication Server
[optional]
FGW
Femto/NetworkApplication Interface
[optional]
Monetizing Femtozone ServicesA
PP
APPAP
P
APP
Bundle Femtocell +Services into unique“Home Appliance”
Application Store fordirect purchasing/download
Thank You