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AKQA is an independent, ideas-led agency that delivers award-winning ideas and strategy, with aprimary expertise in digital. The agency has seven offices worldwide and more than 900 employeesworking in partnership with many brand leaders to deliver innovation.
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www.huddle.com USA: +1 (415) 376 0870 UK & EU: +44 08709 772 212 [email protected]
“Huddle enables us to keep track of
projects in real-time, view client
feedback and clearly identify final proofs.
We also appreciate the ease and speed
of Huddle’s intuitive interface, ensuring
that new members of staff and clients
understand it immediately.”
- Robert Burns, Executive Director of Information Technology
Huddle was selected by independent digital marketing agency AKQA as its project management
platform. The technology enables 900 employees across seven global offices to work together on
worldwide campaigns and pitches.
Huddle empowers teams at AKQA to brainstorm project ideas, collaborate on pitch material and
share content with clients in a secure, branded environment. Clients, including Nike, Gap, Volkswa-
gen, Heineken and the Royal Navy, have full visibility of project timelines, how a campaign is progress-
ing and what documents, artwork and images require their approval.
With offices in Amsterdam, Berlin, London, New York, San Francisco, Shanghai and Washington
D.C., AKQA’s employees often collaborate with their colleagues across multiple territories. In addition
to email traffic between members of AKQA staff, suppliers and clients, a significant amount of time is
spent travelling to and from face-to-face meetings. Multiple tools, such as Basecamp and an extranet,
were being used to share information across offices and with external organizations. However,
recognizing the need for a standard global collaboration platform that could be used by people within
and outside of the organization, AKQA deployed Huddle across the company.
Using Huddle, all material relating to client campaigns can be stored in a central workspace that can
be easily accessed by the planning, creative, technology, media and analytics teams, regardless of
their physical location. With Huddle, these teams can also manage their relationships with key
suppliers, to ensure the efficient delivery of the end product, and present work to their clients. To
accommodate the needs of AKQA’s growing business, the technology is also scalable and easy to
both manage and roll out so that it does not place extra pressure on the company’s IT resources.
“As a global creative agency, we assign multiple teams on a project regardless of which office they are
based in,” said Robert Burns, Executive Director of Information Technology, AKQA. “We treat our
employees as a global talent pool. For example, in one campaign, the creative team could be based
in Washington D.C. and the technology team in London. Huddle enables us to keep track of projects
in real-time, view client feedback and clearly identify final proofs. We also appreciate the ease and
speed of Huddle’s intuitive interface, ensuring that new members of staff and clients understand it
immediately.”
About AKQA
AKQA is an independent, ideas-led agency that delivers award-winning ideas and strategy, with a
primary expertise in digital. The agency has seven offices worldwide and more than 900 employ-
ees working in partnership with many brand leaders to deliver innovation.
ChallengeGlobal To collaborate with colleagues
across global offices and share
information.
Sector Private sector
Industry Marketing
Location
AKQA manages projects and collaborates in the cloud with Huddle.
AKQACase study