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Overview of AmbITion project and proposed event+Guardian support outline
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Guardian & ACE London
AmbITion event for London’s digitally developed arts organisations: Hannah Rudman with Bill Thompson & Rachel
Baker, ACE London
Friday, 3 April 2009
Background• Arts organisations have
a low technology base, lack of digital skills and cross-sector collaboration skills
• Sector needs holistic digital development:
• Artistic
• Organisational
• Business
• = AmbITion.
• This means the sector will struggle to engage with digital content initiatives like 4iP, and be sustainable and resilient into 21st C
• End of AmbITion project, Digital Britain report and ACE’s new focus on Digital Opportunities all provide a platform to talk to arts sector
Friday, 3 April 2009
The pilot organisations
Friday, 3 April 2009
(Approach trialled with Bluecoat Arts Centre)
Friday, 3 April 2009
The AmbITion approach - guaranteeing successful digital development
•Risk assessment
•Audit
•Diagnostic
•Develop a formal Business Case
•Managed implementation
•Continuous reflection
Friday, 3 April 2009
Why does it work?• It’s not about the technology!
• Audit & Diagnostic is “cross-departmental”
• Business cases embeds thinking and learning
• Implementation is owned by the organisation
• Its scaleable
• This changes organisations
• They need to have capability & capacity to cope with the changes, or risk destabilisation
Friday, 3 April 2009
What digital developments?
• CRM, CMS driven websites, database integration, intranets, wifi, remote working, connectivity, ticketing, back-up
• Productivity tools
• Broadening digital channels
• HD Digital content capturing / recording kit
• Upgrading networks
• Digital content development
Friday, 3 April 2009
Show me the money?
• = £AmbITion consultancy +
• = £0, open source/free apps
• = redirected own funds
• = redirected, or chose to use G4tA funds
• = AmbITion funds, on strength of biz case
Friday, 3 April 2009
What else have we achieved?
• Influence on policy!
• ACE’s Digital Opportunity corporate priority
• AmbITion Scotland tbc
Friday, 3 April 2009
Resources left for the sector
Friday, 3 April 2009
Case studies & other resources• 15 written case studies of pre-existing good
practice
• 14 multimedia case studies
• 10 video case studies
• 4 video masterclasses
• How to... guides
• 2 academic evaluations (anthropological)
Friday, 3 April 2009
Content partnerships
Friday, 3 April 2009
AmbITion Roadshows• To disseminate learning
and initiate knowledge sharing networks and collaborations
• show, excite, inform
• 9 regional roadshows: 100+ delegates each
• 9 regional online social networks
• In London, a tenth roadshow for digitally advanced orgs
• “Thought it was an excellent event. Really discursive and extremely inspiring. Strong networking opportunities”
• What would you have liked more of in the day? “More time - i.e. a second day!”
Friday, 3 April 2009
Friday, 3 April 2009
http://getambition-ne.ning.com/
Friday, 3 April 2009
What could we do with Guardian association?
• At the second London roadshow we need more critical and discursive dialogue
• Arts sector leaders, Peter Gregson performs, Guardian team as panellists/chairs
• (The arts take Guardian Media & Technology seriously as a learning source/benchmark/ideas and horizon scanning resource)
• Widen/nationalise the debate on advocating for the arts in relation to Digital Britain, OfCom PSB, IP
• via this event
• supported by a Guardian blogFriday, 3 April 2009
Thanks for listening!
Friday, 3 April 2009