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Guardian & ACE London AmbITion event for London’s digitally developed arts organisations: Hannah Rudman with Bill Thompson & Rachel Baker, ACE London Friday, 3 April 2009

AmbITion/Guardian event

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Overview of AmbITion project and proposed event+Guardian support outline

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Page 1: AmbITion/Guardian event

Guardian & ACE London

AmbITion event for London’s digitally developed arts organisations: Hannah Rudman with Bill Thompson & Rachel

Baker, ACE London

Friday, 3 April 2009

Page 2: AmbITion/Guardian event

Background• Arts organisations have

a low technology base, lack of digital skills and cross-sector collaboration skills

• Sector needs holistic digital development:

• Artistic

• Organisational

• Business

• = AmbITion.

• This means the sector will struggle to engage with digital content initiatives like 4iP, and be sustainable and resilient into 21st C

• End of AmbITion project, Digital Britain report and ACE’s new focus on Digital Opportunities all provide a platform to talk to arts sector

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Page 3: AmbITion/Guardian event

The pilot organisations

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(Approach trialled with Bluecoat Arts Centre)

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The AmbITion approach - guaranteeing successful digital development

•Risk assessment

•Audit

•Diagnostic

•Develop a formal Business Case

•Managed implementation

•Continuous reflection

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Why does it work?• It’s not about the technology!

• Audit & Diagnostic is “cross-departmental”

• Business cases embeds thinking and learning

• Implementation is owned by the organisation

• Its scaleable

• This changes organisations

• They need to have capability & capacity to cope with the changes, or risk destabilisation

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What digital developments?

• CRM, CMS driven websites, database integration, intranets, wifi, remote working, connectivity, ticketing, back-up

• Productivity tools

• Broadening digital channels

• HD Digital content capturing / recording kit

• Upgrading networks

• Digital content development

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Show me the money?

• = £AmbITion consultancy +

• = £0, open source/free apps

• = redirected own funds

• = redirected, or chose to use G4tA funds

• = AmbITion funds, on strength of biz case

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What else have we achieved?

• Influence on policy!

• ACE’s Digital Opportunity corporate priority

• AmbITion Scotland tbc

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Resources left for the sector

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Case studies & other resources• 15 written case studies of pre-existing good

practice

• 14 multimedia case studies

• 10 video case studies

• 4 video masterclasses

• How to... guides

• 2 academic evaluations (anthropological)

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Content partnerships

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AmbITion Roadshows• To disseminate learning

and initiate knowledge sharing networks and collaborations

• show, excite, inform

• 9 regional roadshows: 100+ delegates each

• 9 regional online social networks

• In London, a tenth roadshow for digitally advanced orgs

• “Thought it was an excellent event. Really discursive and extremely inspiring. Strong networking opportunities”

• What would you have liked more of in the day? “More time - i.e. a second day!”

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http://getambition-ne.ning.com/

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What could we do with Guardian association?

• At the second London roadshow we need more critical and discursive dialogue

• Arts sector leaders, Peter Gregson performs, Guardian team as panellists/chairs

• (The arts take Guardian Media & Technology seriously as a learning source/benchmark/ideas and horizon scanning resource)

• Widen/nationalise the debate on advocating for the arts in relation to Digital Britain, OfCom PSB, IP

• via this event

• supported by a Guardian blogFriday, 3 April 2009

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Thanks for listening!

Friday, 3 April 2009