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Around the world, mobile technology has revolutionized how nonprofit, community, and advocacy groups provide information and services to meet vital needs and empower underserved communities. Learn some ways that US nonprofits can deploy mobile tools and strategies to enhance their programs and achieve their goals... on a budget.
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5 Affordable Ways Nonprofits Can Use Mobile Technology
OMG, another
channel!!!!
Bit.ly/FundingMobile
How many people think that cell phones only look like this?
Over half of all U.S. cell phones are
NOT SMARTPHONES!
(yes, still.)
The future is here; it’s just not evenly distributed yet.
Inclusive mobile strategy
• Serves feature phones & smartphones
• Includes texting and mobile web
• Not tied completely to one platform or app
“Affordable” mobile...for who?
Cheap to offer.Free/cheap to use.
1. Mobile landing page(s): Google sites: FREEBit.ly/gMobileSites
2. Tumblr: FREE
3. Crowdsourcing via Social Media
4. Teach people how to use their cell phones
Knight Digital Media Center article on VozMob &
community mobile training
Bit.ly/TeachMobileSkills
5. SMS text messaging • Works with any cell phone
• Catch: Carrier messaging charges. “Free” = unreliable
• Broadcast: Announcements, alerts, info, reminders
• Interactive: Polling
• QR Codes
Let’s See How It Works for Activists!
Textmarks.comFree trial
Textmarks.com
EXAMPLE: The Daily Cup
• Salvation Army’s social justice app sees 190,000 mobile downloads in 6 weeks
• 6.2% clicked through to the “Donate $10-Now” button
• 3.9% submitted the volunteer form
• Keeps content fresh by featuring a blog feed
• A QR code is a 2-D barcode that can be scanned by a smart phone's camera and transfer information. Based on the type of code it is, it might direct the viewer to a website, make a phone call, deliver a vCard or more.
QR Codes
FREE to create
QR Codes National Safe Place
In 2010, NSP launched a QR Code campaign entitled, “Don’t Get Boxed In” where teens could use “Txt 4 Help” to find the nearest safe place.
The community could scan the QR code to learn specifics about youth homelessness.
What?No Apps?
