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AppExchange Partner Program Keynote - Dreamforce 2012- 9/18

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Page 1: AppExchange Partner Program Keynote - Dreamforce 2012- 9/18

THE FUTURE OF ENTERPRISE APPS AppExchange Partner Program

Page 2: AppExchange Partner Program Keynote - Dreamforce 2012- 9/18

Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter ended July 31, 2011. This document and others are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

 

Page 3: AppExchange Partner Program Keynote - Dreamforce 2012- 9/18

World’s Largest Vendor Technology Event

85,000 Registrants

850+ Sessions

10 Keynotes

1000+ Cloud

Solutions

Page 4: AppExchange Partner Program Keynote - Dreamforce 2012- 9/18

You are at the Start of Something Big

Page 5: AppExchange Partner Program Keynote - Dreamforce 2012- 9/18

You are Building the Largest Cloud Ecosystem

1700+ Apps 1.4M Installs

$700M Revenue  

70% of the Fortune 100 have installed an app

Page 6: AppExchange Partner Program Keynote - Dreamforce 2012- 9/18

You are Bringing Big Apps to the Cloud

Page 7: AppExchange Partner Program Keynote - Dreamforce 2012- 9/18

You are Building Big Companies

“Docusign has created a compelling business

by re-imagining an age-old service.”

Mary Meeker Kleiner Perkins

Page 8: AppExchange Partner Program Keynote - Dreamforce 2012- 9/18

You are Closing Big Customers

CVM 10K New Users

Cyber U 2K New Users

Docusign 7K New Users

Jobscience Used by all Hiring

Managers

Forseva Global Deployment

Page 9: AppExchange Partner Program Keynote - Dreamforce 2012- 9/18

You are Transforming Categories and Industries

Field Service

Project Management

Healthcare

Manufacturing

IT Management Public Sector

Financial Services Human Resources

Marketing Automation

Page 10: AppExchange Partner Program Keynote - Dreamforce 2012- 9/18

There’s Never Been a Better Time for Salesforce

#1 Cloud Computing

Cloud CRM

Innovation 2011, 2012

Page 11: AppExchange Partner Program Keynote - Dreamforce 2012- 9/18

There’s Never Been a Better Time to be a Salesforce Partner

Page 12: AppExchange Partner Program Keynote - Dreamforce 2012- 9/18

Our Mission: Cloud Computing Driver, Catalyst and Evangelist

Mainframe

Today 1960s

Client/Server

1980s

Enterprise Cloud Computing

Page 13: AppExchange Partner Program Keynote - Dreamforce 2012- 9/18

Cloud, Mobile and Social are Revolutionizing Enterprise Apps

1960s Mainframe Computing

1970s Mini

Computing

1980s Client Server

Computing 1990s Cloud

Computing

2000s Mobile

Computing

2010s Social

Revolution

x 10x 100x 1,000x 10,000x 100,000x

Page 14: AppExchange Partner Program Keynote - Dreamforce 2012- 9/18

Social Business is Transforming Our Customers

Cloud • Mobile • Social

Page 15: AppExchange Partner Program Keynote - Dreamforce 2012- 9/18

But Social Business is Not Possible Without Apps

Cloud • Mobile • Social

Page 16: AppExchange Partner Program Keynote - Dreamforce 2012- 9/18

Giving you music you love anytime, anywhere, through connected devices. 150 Million+ Listeners 1 Million+ Songs 250 Employees #1 Personalized Internet Radio

Page 17: AppExchange Partner Program Keynote - Dreamforce 2012- 9/18

Pandora Delivers Social Business with Apps

Social Profile: Music

Genome Project

Page 18: AppExchange Partner Program Keynote - Dreamforce 2012- 9/18

Our Customers are Asking for More Apps

Page 19: AppExchange Partner Program Keynote - Dreamforce 2012- 9/18

And They Want Those Apps to Be Social

Source:  2012  IDC  “Worldwide  Collabora7ve  Applica7ons  2011-­‐2015  Forecast  

Social  Networking  

SCM   Content  Management   Web    

Conferencing  

CRM  BI  ERP  Office  

Project  Management  

47% annual growth in spend

for social networking

Page 20: AppExchange Partner Program Keynote - Dreamforce 2012- 9/18

And They Want Those Apps to Connect Across Their Business

Connected Products

Connected Customers

Connected Employees

Connected Partners

Page 21: AppExchange Partner Program Keynote - Dreamforce 2012- 9/18

The Future of Enterprise Apps

The Right Marketplace

The Right Program

The Right Technology

Page 22: AppExchange Partner Program Keynote - Dreamforce 2012- 9/18

AppExchange Momentum is Unstoppable

Apps +27%

Installs +33%

Page 23: AppExchange Partner Program Keynote - Dreamforce 2012- 9/18

Installs: We Completely Overhauled the Site

Streamlined user experience Curated collections and new categorization Optimized for mobile, tablet – any device

Page 24: AppExchange Partner Program Keynote - Dreamforce 2012- 9/18

And the Investment is Already Paying Off

Page 25: AppExchange Partner Program Keynote - Dreamforce 2012- 9/18

Apps: Introducing AppExchange Checkout

A new channel for lightweight apps Turn-key billing Trial management

checkout

Page 26: AppExchange Partner Program Keynote - Dreamforce 2012- 9/18

AppExchange Roadmap: Much More to Come

WINTER ’12 SSO with Salesforce Orgs Flow Apps Checkout 2.0

SPRING ’12 Chatter on AppExchange AppExchange Answers Security Review Automation

SUMMER ’12 AppExchange in Core Streamline Publishing Site.com Apps

Page 27: AppExchange Partner Program Keynote - Dreamforce 2012- 9/18

The Future of Enterprise Apps

The Right Marketplace

The Right Program

The Right Technology

Page 28: AppExchange Partner Program Keynote - Dreamforce 2012- 9/18

We are Listening to Your Feedback

Page 29: AppExchange Partner Program Keynote - Dreamforce 2012- 9/18

#apptitude: Our First Ever Co-Branded Campaign

100M+ Impressions

+148% Brand Awareness

+135% Social Engagement

Page 30: AppExchange Partner Program Keynote - Dreamforce 2012- 9/18

Chatter Groups Create a New Dialogue with Reps

Instant access to salesforce.com reps Share content, respond to deal related requests within Salesforce Chatter 100+ live groups since launch

Page 31: AppExchange Partner Program Keynote - Dreamforce 2012- 9/18

More Technical Support to Help You Build Killer Apps

Doubled technical team Roadmap planning 20+ best practice webinars PDOs to help you scale

Page 32: AppExchange Partner Program Keynote - Dreamforce 2012- 9/18

The Future of Enterprise Apps

The Right Marketplace

The Right Program

The Right Technology

Page 33: AppExchange Partner Program Keynote - Dreamforce 2012- 9/18

RE-IMAGINATION OF NEARLY EVERYTHING* - POWERED BY NEW DEVICES + CONNECTIVITY + UI + BEAUTY

MARY MEEKER KLEINER PERKINS

Source: Internet Trends, D10 Conference, May 30, 2012

Page 34: AppExchange Partner Program Keynote - Dreamforce 2012- 9/18

The Re-Imagination of Enterprise Apps

THEN… Data silos, long pilots,

painful integration

NOW… Deploy in hours, open

APIs, instantly mobile & social

Page 35: AppExchange Partner Program Keynote - Dreamforce 2012- 9/18

We Now Have a New Set of Requirements

Page 36: AppExchange Partner Program Keynote - Dreamforce 2012- 9/18

And New Opportunities to Deliver Customer Value

Collaboration Are you bringing information or people together in new ways?

Social UX Does your app prompt people to engage?

Network Effects Is your app more powerful as more people use it?

Mobility Can data be accessed anywhere, from any device?

Interoperability Do you connect to other apps easily, push processes forward?

Innovation Are you transforming your category/industry/niche?

Page 37: AppExchange Partner Program Keynote - Dreamforce 2012- 9/18

Social  Enterprise  Showcase  Slide  

Introducing Our Social Apps Showcase BracketLabs

Bunchball CloudApps

Concur Docusign

Eventley GetSatisfaction

Infor Jobscience Kenandy

Newmarket ServiceMax

Vana Zapier

Page 38: AppExchange Partner Program Keynote - Dreamforce 2012- 9/18

The Salesforce Platform Makes These New Apps Possible

Database.com

Force.com Heroku Site.com

App

Exc

hang

e

Chatter

Touch

ISV Business Services

Identity

Page 39: AppExchange Partner Program Keynote - Dreamforce 2012- 9/18

We’ve Delivered Over 500 New Features this Year

C RE

true to the

Winter ’13 Spring & Summer ’12 Cross-Object Workflow

Dynamic Visualforce Components

Smart Search

Visualforce Components

Visual Workflow

Developer Console

System Overview

Drag-and-Drop Schema Builder (Beta)

Custom Branding for Trialforce

Subscriber Support Console

Mobile SDK

And More….

Connected Apps

Push Major Upgrades

Salesforce Org Manager

Organization-Wide Permission Sets

Visual Workflow Winter ‘13

Visualforce Charting

Geolocation

Page Breadcrumbs (site.com)

Site Map Links (site.com)

Page 40: AppExchange Partner Program Keynote - Dreamforce 2012- 9/18

Introducing Salesforce Identity

Simple: Single Sign-on for cloud and mobile apps, with pre-integrated identity to other clouds

Trusted: Centralized access management and provisioning

Social: Easily connect social networks

Page 41: AppExchange Partner Program Keynote - Dreamforce 2012- 9/18

Integrate any Cloud App with Salesforce Canvas

Salesforce Canvas Bring your app seamlessly into the Salesforce UI Leverage single sign-on

Page 42: AppExchange Partner Program Keynote - Dreamforce 2012- 9/18

Heroku is Now a Part of the AppExchange Partner Program

Build on Force.com, Heroku or both PNR Pricing Model Integrate with Canvas List on AppExchange

Page 43: AppExchange Partner Program Keynote - Dreamforce 2012- 9/18

Together We are Re-Imagining Enterprise Applications

Database Business Logic UI Social

Feed Trials Identity

Database.com

Force.com Heroku Site.com

Chatter

Touch

App

Exc

hang

e Identity

ISV Business Services

Page 44: AppExchange Partner Program Keynote - Dreamforce 2012- 9/18

Thank you