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THE FUTURE OF ENTERPRISE APPS AppExchange Partner Program
Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter ended July 31, 2011. This document and others are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
World’s Largest Vendor Technology Event
85,000 Registrants
850+ Sessions
10 Keynotes
1000+ Cloud
Solutions
You are at the Start of Something Big
You are Building the Largest Cloud Ecosystem
1700+ Apps 1.4M Installs
$700M Revenue
70% of the Fortune 100 have installed an app
You are Bringing Big Apps to the Cloud
You are Building Big Companies
“Docusign has created a compelling business
by re-imagining an age-old service.”
Mary Meeker Kleiner Perkins
You are Closing Big Customers
CVM 10K New Users
Cyber U 2K New Users
Docusign 7K New Users
Jobscience Used by all Hiring
Managers
Forseva Global Deployment
You are Transforming Categories and Industries
Field Service
Project Management
Healthcare
Manufacturing
IT Management Public Sector
Financial Services Human Resources
Marketing Automation
There’s Never Been a Better Time for Salesforce
#1 Cloud Computing
Cloud CRM
Innovation 2011, 2012
There’s Never Been a Better Time to be a Salesforce Partner
Our Mission: Cloud Computing Driver, Catalyst and Evangelist
Mainframe
Today 1960s
Client/Server
1980s
Enterprise Cloud Computing
Cloud, Mobile and Social are Revolutionizing Enterprise Apps
1960s Mainframe Computing
1970s Mini
Computing
1980s Client Server
Computing 1990s Cloud
Computing
2000s Mobile
Computing
2010s Social
Revolution
x 10x 100x 1,000x 10,000x 100,000x
Social Business is Transforming Our Customers
Cloud • Mobile • Social
But Social Business is Not Possible Without Apps
Cloud • Mobile • Social
Giving you music you love anytime, anywhere, through connected devices. 150 Million+ Listeners 1 Million+ Songs 250 Employees #1 Personalized Internet Radio
Pandora Delivers Social Business with Apps
Social Profile: Music
Genome Project
Our Customers are Asking for More Apps
And They Want Those Apps to Be Social
Source: 2012 IDC “Worldwide Collabora7ve Applica7ons 2011-‐2015 Forecast
Social Networking
SCM Content Management Web
Conferencing
CRM BI ERP Office
Project Management
47% annual growth in spend
for social networking
And They Want Those Apps to Connect Across Their Business
Connected Products
Connected Customers
Connected Employees
Connected Partners
The Future of Enterprise Apps
The Right Marketplace
The Right Program
The Right Technology
AppExchange Momentum is Unstoppable
Apps +27%
Installs +33%
Installs: We Completely Overhauled the Site
Streamlined user experience Curated collections and new categorization Optimized for mobile, tablet – any device
And the Investment is Already Paying Off
Apps: Introducing AppExchange Checkout
A new channel for lightweight apps Turn-key billing Trial management
checkout
AppExchange Roadmap: Much More to Come
WINTER ’12 SSO with Salesforce Orgs Flow Apps Checkout 2.0
SPRING ’12 Chatter on AppExchange AppExchange Answers Security Review Automation
SUMMER ’12 AppExchange in Core Streamline Publishing Site.com Apps
The Future of Enterprise Apps
The Right Marketplace
The Right Program
The Right Technology
We are Listening to Your Feedback
#apptitude: Our First Ever Co-Branded Campaign
100M+ Impressions
+148% Brand Awareness
+135% Social Engagement
Chatter Groups Create a New Dialogue with Reps
Instant access to salesforce.com reps Share content, respond to deal related requests within Salesforce Chatter 100+ live groups since launch
More Technical Support to Help You Build Killer Apps
Doubled technical team Roadmap planning 20+ best practice webinars PDOs to help you scale
The Future of Enterprise Apps
The Right Marketplace
The Right Program
The Right Technology
RE-IMAGINATION OF NEARLY EVERYTHING* - POWERED BY NEW DEVICES + CONNECTIVITY + UI + BEAUTY
MARY MEEKER KLEINER PERKINS
Source: Internet Trends, D10 Conference, May 30, 2012
The Re-Imagination of Enterprise Apps
THEN… Data silos, long pilots,
painful integration
NOW… Deploy in hours, open
APIs, instantly mobile & social
We Now Have a New Set of Requirements
And New Opportunities to Deliver Customer Value
Collaboration Are you bringing information or people together in new ways?
Social UX Does your app prompt people to engage?
Network Effects Is your app more powerful as more people use it?
Mobility Can data be accessed anywhere, from any device?
Interoperability Do you connect to other apps easily, push processes forward?
Innovation Are you transforming your category/industry/niche?
Social Enterprise Showcase Slide
Introducing Our Social Apps Showcase BracketLabs
Bunchball CloudApps
Concur Docusign
Eventley GetSatisfaction
Infor Jobscience Kenandy
Newmarket ServiceMax
Vana Zapier
The Salesforce Platform Makes These New Apps Possible
Database.com
Force.com Heroku Site.com
App
Exc
hang
e
Chatter
Touch
ISV Business Services
Identity
We’ve Delivered Over 500 New Features this Year
C RE
true to the
Winter ’13 Spring & Summer ’12 Cross-Object Workflow
Dynamic Visualforce Components
Smart Search
Visualforce Components
Visual Workflow
Developer Console
System Overview
Drag-and-Drop Schema Builder (Beta)
Custom Branding for Trialforce
Subscriber Support Console
Mobile SDK
And More….
Connected Apps
Push Major Upgrades
Salesforce Org Manager
Organization-Wide Permission Sets
Visual Workflow Winter ‘13
Visualforce Charting
Geolocation
Page Breadcrumbs (site.com)
Site Map Links (site.com)
Introducing Salesforce Identity
Simple: Single Sign-on for cloud and mobile apps, with pre-integrated identity to other clouds
Trusted: Centralized access management and provisioning
Social: Easily connect social networks
Integrate any Cloud App with Salesforce Canvas
Salesforce Canvas Bring your app seamlessly into the Salesforce UI Leverage single sign-on
Heroku is Now a Part of the AppExchange Partner Program
Build on Force.com, Heroku or both PNR Pricing Model Integrate with Canvas List on AppExchange
Together We are Re-Imagining Enterprise Applications
Database Business Logic UI Social
Feed Trials Identity
Database.com
Force.com Heroku Site.com
Chatter
Touch
App
Exc
hang
e Identity
ISV Business Services
Thank you