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Presentation of Mr. Johnny Wong, Director, Hotmob Limited of NGO 2.0 Forum
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Presentation byJohnny Wong
Hotmob Limitedm.hot-mob.comwww.hot-mob.com
NGO 2.0 Forum 2009
The Right Channel for Right Campaign?
The numbers tell: The Media is Definitely Changing
Over 11 million mobile subscribers in Hong KongMobile Penetration over 167.8%
(figures provided from OFTA)
4 millions of 2.5G and 3G services(figures provided from OFTA)
Average 44MB of data used with a web-connected phone and total 147,000 GB was used in a month (January 2009), 14 times more than data usage in
January 2007(figures provided from OFTA)
+500,000 iphone users in HK+900,000 apps in App Store worldwide
(figures provided from Apple Inc.)
Global Adspend on Mobile will reach US$913.5M in 2009 and forecast to US$13B by 2013
(report provided from GARTNER)
Why mobile?1. Mobile PenetrationPenetration = TV + Computer
2. SmartPhone is HOT!
3. Change of User Behavior and Generation
4. Data Tariff Plan is more affordable
5. More awareness of mobile marketing
6. Targeted Measurable results (ROI)
7. Anytime anywhere
How to make people engaged via Mobile?
Methodology: Social Media on the MOVE
The power of your peer group
A place to show up No boundaries Rich Media Cost effective
Do it WISELY!
Entity
Methodology: Instant Engagement Solutions
The effectiveness of direct marketing
Location text messages Direct-Dial-Out for enquiry Link to mobile site Downloadable User data acquisition Green and Targeted
Increase awareness instantly
Methodology: Display Advertising
Call for immediate action
Direct – Dial Out Acquire personal information such as email or phone number Link to mobile site Divert to App Store for download Mobile transaction Commercial or personal support
Methodology: New Media Identity
An extension to your EXPOSURE
capture people who are mobile provide relevant information, e.g. locations, offers etc. short clips video contents handset independent
http://www.greenpeace.orghttp://www.greenpeace.org
VSVS
http://m.greenpeace.org.cnhttp://m.greenpeace.org.cn
Methodology: Mobile Application
New Format of mobile marketing
Over 2.5B apps downloaded from app store
Customize functionality to match with each entity identity
In-app notification
Easy development, application and distribution
Case Studies: The Power of Mobile Banner
1% - 7%Click Through Rate
Promotion Period
10 times downloaded rate increased
Case Studies: The Power of Mobile Banner
Case Studies: The Power of Mobile Banner
10.Sep, 09 (Rank 8)
11.Sep, 09 (Rank 6)
13.Sep, 09 (Rank 3)
Rank to Top 3 from 100 within 4 Days
More Fun?Augmented Reality demonstration on mobile
Location Base Information
User Interaction
Visualized information
The difficulty is not the way to do, it’s about the action you take!
Are you ready to MOVE?
