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ASO Cheat Sheet ASO Hacks Friday, October 11, 13

ASO Hacks: App Store Optimization Cheat Sheet

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Cheat sheet for ASO. Find more app marketing hacks on our blog at www.serenityappsolutions.com Get a copy of our eBook Mobile App Growth Hacks http://www.serenityappsolutions.com/mobile-app-growth-hacks/

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Page 1: ASO Hacks: App Store Optimization Cheat Sheet

ASO Cheat Sheet

ASO Hacks

Friday, October 11, 13

Page 2: ASO Hacks: App Store Optimization Cheat Sheet

App Store Optimization simply means that potential users are actually able to find your

app through search (keywords, app name etc)

AND

That you’ve done everything possible to

persuade the potential user to buy your app once they’ve found it.

(Icon, screenshots, description etc)

Definition

Friday, October 11, 13

Page 3: ASO Hacks: App Store Optimization Cheat Sheet

Icon

Name

Screenshots

Description

Pricing

Ratings

Keywords

App Store Optimization simply means that potential users are actually able to find your

app through search (keywords, app name etc)

AND

That you’ve done everything possible to

persuade the potential user to buy your app once they’ve found it.

(Icon, screenshots, description etc)

ASO

Friday, October 11, 13

Page 4: ASO Hacks: App Store Optimization Cheat Sheet

App Store Algorithm

• App Name and Title

• Keywords

• Company Name

• Download Volume and Velocity

• Revenue

• Ratings

Other Factors?EngagementUninstalls

SizeSocial Mentions

Friday, October 11, 13

Page 5: ASO Hacks: App Store Optimization Cheat Sheet

Icon Advice from Apple

• Focus on a Unique Shape

• Carefully Select Colors

• Avoid Using a Photo

• Avoid a lot of Text

• Accurately Portray Materials

• Be Creative

Beautiful and Instantly Recognizable

Friday, October 11, 13

Page 6: ASO Hacks: App Store Optimization Cheat Sheet

NameChoose a name that gives

the user a clear idea of what your app does

Don’t use special characters

Don’t use a name or part of a name that’s already on the

app store

Use sentence-case

Be sure to test out how the app name appears when viewed on the different

devices and when paired with your icon

Friday, October 11, 13

Page 7: ASO Hacks: App Store Optimization Cheat Sheet

Name: Killer Combination

Instagram

Choose an App name that is not only clear, but clever and catchy

WhatsApp

AfterLight

Friday, October 11, 13

Page 8: ASO Hacks: App Store Optimization Cheat Sheet

Description

First 3-4 lines the most important part of your description

•Elevator Pitch•Social Proof•App Benefits and Features•Call to Action•About Us

Friday, October 11, 13

Page 9: ASO Hacks: App Store Optimization Cheat Sheet

Screenshots

DoKeep screenshots beautiful and cleanHighlight the selling points of your app

Include brandingUse text captions

Showcase any awardsCreate emotion

Show how your app worksUse a graphic designer if you aren’t one

Make a good product

Don’tUse redundant screenshotsShow alerts in a screenshot

Present too many ideas at onceUse screenshots that don’t convey any meaning

Show ads in a screenshotMake the focal point too small

Have negative space in your screenshotsBe afraid to try something new

Friday, October 11, 13

Page 10: ASO Hacks: App Store Optimization Cheat Sheet

PricingPricing Models

Free

Paid

In App Purchases

Lite or “Freemium”

Most Lucrative

Free with In-App-Purchases

Subscription

Continue to play with prices to find out what will bring

you the most downloads/

revenue

Friday, October 11, 13

Page 11: ASO Hacks: App Store Optimization Cheat Sheet

Ratings• Ratings and Reviews are extremely important to

your app’s success: • Reviews are a prominent feature on the

app placards• User’s are paying more and more

attention to ratings and 95% read the reviews before buying an app

• Apple factors ratings into their search and ranking algorithm

Friday, October 11, 13

Page 12: ASO Hacks: App Store Optimization Cheat Sheet

The Keyword Optimization Process

“...and that in simple terms, is how you increase your search ranking in the App

Store”

Friday, October 11, 13

Page 13: ASO Hacks: App Store Optimization Cheat Sheet

Step 1: Research your target market AND successful competitors

Step 2: Compile a comprehensive list of words that are relevant to your app

Step 3: Find and add untapped keywords to your list

Step 4: Rank your list from the most relevant keywords to the least relevant

Step 5: Finalize Your Keywords

Step 6: Format Keywords for Submission

Step 7: Submit Your Keywords

Step 8: Actively Monitor Your Keywords/Search Phrases and Update as Needed

The Keyword Optimization Process

Friday, October 11, 13

Page 14: ASO Hacks: App Store Optimization Cheat Sheet

Keyword Formula

Low Competition + High Search Volume + High User Value

= App Downloads

Friday, October 11, 13

Page 15: ASO Hacks: App Store Optimization Cheat Sheet

• Be quick to update your app with new keywords if you find you aren’t ranking for the one’s you’ve submitted. Remember, there is going to be a period of trial and error.

• Don’t forget to track your search “phrases”. You might not rank for a keyword in the phrase, but rank well for the phrase itself

• As your app gains popularity and achieves ranking, start swapping out keywords to target higher traffic keywords.

• It’s an ongoing process. The keywords that are converting today might not convert for you 3 months from now

• Continue to track and analyze your competitors

• Consider optimizing your keywords and updating your apps for the holidays (Christmas, Thanksgiving, Superbowl etc)

Keywords: Going Forward

Friday, October 11, 13

Page 16: ASO Hacks: App Store Optimization Cheat Sheet

IconNameScreenshotsDescriptionPricingRatingsKeywords

App Store Optimization simply means that potential users are actually able to find your

app through search (keywords, app name etc)

AND

That you’ve done everything possible to

persuade the potential user to buy your app once they’ve found it.

(Icon, screenshots, description etc)

ASO

Friday, October 11, 13

Page 17: ASO Hacks: App Store Optimization Cheat Sheet

Friday, October 11, 13