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Attract more customers with responsive web design

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Page 1: Attract more customers with responsive web design

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Attract More Customers With

Responsive Web Design

Page 2: Attract more customers with responsive web design

Usability is critical for the success of any website and should not be overlooked, however many businesses make the mistake of neglecting usability. Good usability can actually help in the success of the business, increase revenue and engage more customers.

Page 3: Attract more customers with responsive web design

In web designing, good website usability is about making it easier for visitors to find the information they need quickly and easily, on any device they use.

Easier

Page 4: Attract more customers with responsive web design

Here are few reasons why it has become necessary to go

responsive:

Page 5: Attract more customers with responsive web design

Mobile usage is ExplodingWith the rise in mobile devices, it has become mandatory to have a responsive website. As a matter of fact there are more mobile devices than there are people. Every month the mobile usage grows, hence every month there will also be a raise in prospect customers, and if their viewing and interacting experience is poor, they are more likely to have a negative opinion of the brand.

Page 6: Attract more customers with responsive web design

Search Engine optimizationGoogle prefers responsive and in order to achieve high rankings it has become mandatory to use responsive design. Responsive web designing has only one URL which makes it easier for Google to crawl.

Page 7: Attract more customers with responsive web design

One website, multiple devicesProviding a great user experience across multiple devices and screen sizes is the most appealing and most critical aspect of responsive web design for today’s digital world.Responsive web design will even work for new devices like smart watches and Google glass, which is the future.

Page 8: Attract more customers with responsive web design

Easier to Manage

A separate mobile and desktop site requires having to do too much of work plus it needs to have separate SEO campaigns as well. Managing a single site and one SEO campaign is far easier than different sites and different SEO campaigns. Besides, there are more benefits to having mobile-specific SEO strategy, like optimizing for keywords that are more likely to be searched from a smartphone.

Page 9: Attract more customers with responsive web design

Increase sales

A well-designed, user-friendly website with high quality content obviously drives more sales. A website is considered good when it is user-friendly and is accessible through every device. Responsive site will help expand the business’s reach and target huger audiences.

Page 10: Attract more customers with responsive web design

Lower bounce ratesA pretty website, that does not work effectively with mobile and tablet users, bounce rate becomes a considerable problem. Mobile versions of a website normally suffer from high bounce rates, if the content provided is stripped down, or different form the content offered on the desktop version. Whereas a Responsive website automatically adjusts to the mobile screen sizes and offers the same content as the desktop site. This makes the usability better and lowers the bounce rates dramatically.Responsive design helps the business to stay ahead in the trend and in return can gain more happy customers.

Page 12: Attract more customers with responsive web design

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