Augmented Reality For Branded Experiences

1© COPYRIGHT 2010 ZUGARA | CONFIDENTIAL AUGMENTED REALITY

Augmented RealityFor Branded Experiences


• Founded 2001

• Based in Los Angeles

• Global Development Partners

• UI/UX DNA

Hello…We’re Zugara


Some of our Augmented Reality clients

Retail & Apparel Advergaming Marker / Video Chat


Other clients we’ve worked with


Our Software


Webcam Social ShopperE-Commerce Visualization Application


Webcam Social Shopper*

*Patent Pending


ZugSTARAugmented Reality Video Chat


*Patent Pending

ZugSTAR*


ZugMOMotion Capture Gaming


Demo

Online- AT&T World Cup banner ad


Microsoft “Kinect”

Evolution of the NUI

The motion gaming revolution is here.

Nintendo “Wii”

Sony “Move”


Zugara’s motion capture games

Nesquick Factory Game Juicy Juice Fruit Mixer Studio

Motion gaming for CPGs Markerless gaming with Mobile integration


% of unique visitors that played using Facebook

Connect25%

Average time spent on site3 min 48 sec

* Stats collected over a one month period

Nesquik Factory game case study*


Demo

Cannonballz!


% of unique visitors that logged into Facebook

14%

Average time spent on site

4 min 44 sec

% of unique visitors with webcams**

78%

% of unique repeat visitors

27%

* Stats collected over an entire year** This number is in line with what Best Buy saw (78%) when they integrated an AR execution into a Sunday circular

Cannonballz! Case study*


• No Plug-In Zone

• UI/UX Is Critical

• Leverage Social Media

• Make The Experience Fun!

Best Practices for Branded AR Experiences On The Web


Thank You!

Matthew Szymczyk, CEO

[email protected]

@kobrakai

310-945-4952

Technology

Augmented Reality For Branded Experiences