Autotask Nashville March

Vincent Everts

Inspiration from The digital consumer!

maandag 30 maart 2009

Vincent Everts

Inspiration from The digital consumer!




Who isVincent Everts?


Who isVincent Everts?


InterimIC innovation acceleration

Innovation study trips:2008: China2009: Russia

Innovation inhealth care:2006: India2007: USA2008: Japan

Healthcareinnovation eventInnovation in Government


InterimIC innovation acceleration

Innovation study trips:2008: China2009: Russia

Innovation inhealth care:2006: India2007: USA2008: Japan

Healthcareinnovation eventInnovation in Government


Videoblogger


Videoblogger

Talk to Me!



find, collect, publish

www.yubby.commaandag 30 maart 2009

http://www.yubby.com
















What are we going to talk about?


time consumption Web 1.0 Viral Marketing (PP) travel

RSS Explained Web 2.0 Kindle

explained Marketing 2.0 Google Adwords Tudou

Google Docs Online video elections 2.0

Multitasking Twitter Amazon Yubby Co-Creation

Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing

Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay

news resume VMS Google trends

What are we going to talk about?


keynote:/Users/remcobron/Documents/Vincent%20Everts/Vincent%20Everts%20presentatie%202.0/vincente-keynote-versie-2.0.4.key?id=BGSlide-40




























































Web1.0


Web1.0


7


7


7


7


7


Broadband internetNetherlands leading in EuropeNetherlands: 74% (2007)

Source: Eurostat 2007 2006 2007


Broadband internetNetherlands leading in Europe

20%

40%

60%

80%

NL DK SE FI LU UK BE DE EE AT FR SI ES LT HU LV PL IE PT CZ SK IT CY BG EL RO

Netherlands: 74% (2007)

Source: Eurostat 2007 2006 2007


How do we spend our time?


TV: 39% 178 min.

Radio: 33% 151 min.

Internet: 19% 86 min.

Newspaper: 6% 26 min

Magazines: 4% 18 min

How do we spend our time?

39%

33%

19%

6%4%

TV RadioInternet NewspapersMagazines


12

IMPACT ON BUSINESS

















E-commerce worldwide

2008: 500 miljard euro

2007: 400 billion euro

+25%

bron: thuiswinkel.org


ProductinformatieSocial toolsmaandag 30 maart 2009

ProductinformatieSocial toolsmaandag 30 maart 2009


90% social tools

Product info

Social tools

what else do people buy

what do they recommend?

Tags of clients

What do they buy in the end?

what else?

Description of customers

reviews of the customers

review of the reviews


kindle


Download everything wirelessly

Buy books wirelessly

E-ink technologie reads the best

240.000 titels

30 hours battery & fantastic userinterface

kindle


beta




• Weblogs

• Flickr

• Wiki’s

• RSS

• RSS readers

• Del.icio.us

• Youtube

• Facebooks

WEB 2.0


• Weblogs

• Flickr

• Wiki’s

• RSS

• RSS readers

• Del.icio.us

• Youtube

• Facebooks

WEB 2.0


• Weblogs

• Flickr

• Wiki’s

• RSS

• RSS readers

• Del.icio.us

• Youtube

• Facebooks

WEB 2.0


• Weblogs

• Flickr

• Wiki’s

• RSS

• RSS readers

• Del.icio.us

• Youtube

• Facebooks

WEB 2.0


• Weblogs

• Flickr

• Wiki’s

• RSS

• RSS readers

• Del.icio.us

• Youtube

• Facebooks

WEB 2.0


• Weblogs

• Flickr

• Wiki’s

• RSS

• RSS readers

• Del.icio.us

• Youtube

• Facebooks

WEB 2.0


• Weblogs

• Flickr

• Wiki’s

• RSS

• RSS readers

• Del.icio.us

• Youtube

• Facebooks

WEB 2.0


• Weblogs

• Flickr

• Wiki’s

• RSS

• RSS readers

• Del.icio.us

• Youtube

• Facebooks

WEB 2.0







70 miljoen weblogs

120.000 nieuwe weblogs per dag

1,4 nieuwe blogs per seconde

3000-7000 nieuwe spam blogs

1.5 miljoen artikelen per dag, of

17 posts per seconde

Japanees #1 weblog taal (37%)

Engels #2 weblog taal (33%)

Chinees #3 weblog taal (8%)

70 miljoen weblogs

120.000 nieuwe weblogs per dag

1,4 nieuwe blogs per seconde

3000-7000 nieuwe spam blogs

1.5 miljoen artikelen per dag, of

17 posts per seconde

Japanees #1 weblog taal (37%)

Engels #2 weblog taal (33%)

Chinees #3 weblog taal (8%)maandag 30 maart 2009

Blogs demografie

Bron: Technorati 2008


Blogs demografie



Blogs demografie



Why blogs in Business?

• Get noticed

• Start a dialouge with your customer

• Build authorithy


Weblogs


Weblogs

Everyone blogs!maandag 30 maart 2009



7 guidelines

1. Know what you are doing

2. Avoid marketing talk

3. Keep it fresh

4. Reinforce company’s core values

5. Encourage employees to use it

6. Create blogging policies

7. Have fine printmaandag 30 maart 2009

Try for free


Try for free


Also professional


Also professional


RSSmaandag 30 maart 2009

RSS Readers


RSS Readers


RSS Readers




Video Everywhere


35

15-02-07 ROOS - Regionale TV in 2010 35


35



35



http://www.youtube.com/watch?v=6gmP4nk0EOE


35









jan 2005 june 2005 jan 2006 june 2006 jan 2007 june 2007 jan 20090

75

150

225

300

mill

ions

of uniq

ue

visi

tors

april 2005first video

july 2006

Daily more then

100 million

watched videos

and 65.000 added

march 2007

Viacom sues YouTube

for $1 miljardoctober 2006

Google buys

YouTube for

$1,65 billion

now:

13 hour of video

added every

minute

Growth of YouTube


jan 2005 june 2005 jan 2006 june 2006 jan 2007 june 2007 jan 20090

75

150

225

300

mill

ions

of uniq

ue

visi

tors

april 2005first video

july 2006

Daily more then

100 million

watched videos

and 65.000 added

march 2007

Viacom sues YouTube

for $1 miljardoctober 2006

Google buys

YouTube for

$1,65 billion

now:

13 hour of video

added every

minute

Growth of YouTube



Internetvideois not just YouTube!


Tudou.com bigger YouTube


Tudou.com bigger YouTube


How big is video?

source: ComScore Feb 2009maandag 30 maart 2009

13,072,164,000

videos available

75.5% of internet audience

viewed online video

312 minutes

of video watched on average

3.5 minutes

average duration of the video

watched

How big is video?

source: ComScore Feb 2009maandag 30 maart 2009

So what can youdo with video?


How can video make these blenders the coolest thing ever?




Success?

•Videos have been watched millions of times

•Sales of blenders has increased 700%


How to



Start right now!


Easy & everywhere


Easy & everywhere

• Create videos with ease

• Let customers create videos about you


Find, Collect, Publish

Find



Find35+ sources (more on the way)


Friends & profiles


+35 video sources

& more to follow!


+35 video sources

& more to follow!



Collect



CollectDrag & dropEdit meta dataSee previews


Player page


Manage video


Publish it with widgets




Marketing

2.0


Marketing 1.0 vs 2.0


Marketing 1.0 vs 2.0

4 C’s of

Marketing 2.0

1. Consumer

2. Collaboration

3. Convenience

4. Community

4 P’s of

Marketing

1. Product

2. Pricing

3. Placement

4. Promotion


Google adwords

•Easy to set-up

•Easy to budget

•Price per keyword

Also onYouTube


Google adwords

More relevance = more clicks

More clicks = better position & price


so many thoughts


so many thoughts

!"#$%#"&%"'()$*"')%

+,-.-/$01$2$ 34567$ 898:;$+,-.$<=-2$>5?$@-A

BC=0-D$+,-.-/2$$>54$ +,-.$<=-$E-D$D-@C;82$?5F$@-A


so many thoughts

!"#$%#"&%"'()$*"')%

+,-.-/$01$2$ 34567$ 898:;$+,-.$<=-2$>5?$@-A

BC=0-D$+,-.-/2$$>54$ +,-.$<=-$E-D$D-@C;82$?5F$@-A

'GHI!

%#"&%"'()

'(%JK!%

L,-.-/$012$MN7

!98:;$+,-.<=-2

?5>$@-A9B/-B

&C=0-D$+,-.-/2

?56

+,-.$<=-

E-D$D-@C;82

?5M$@-A


so many thoughts

!"#$%#"&%"'()$*"')%

+,-.-/$01$2$ 34567$ 898:;$+,-.$<=-2$>5?$@-A

BC=0-D$+,-.-/2$$>54$ +,-.$<=-$E-D$D-@C;82$?5F$@-A

&O!J'OK$%(O'PI$'(%JK!%

+,-.-/$012$$ $ 3Q5F7

898:;$+,-.$<=-2$$ $ F5F$@-A9B/-B

BC=0-D$+,-.-/2$$$ 656

+,-.$<=-$E-D$D-@C;82$$ N5M$@-A9B/-B

'GHI!

%#"&%"'()

'(%JK!%

L,-.-/$012$MN7

!98:;$+,-.<=-2

?5>$@-A9B/-B

&C=0-D$+,-.-/2

?56

+,-.$<=-

E-D$D-@C;82

?5M$@-A


...sometimes unfortunate


Let thecustomer talk


Get feedback


Get feedback


Communication 2.0


Communication 2.0


Email is broken


Why callvia computer?


It’spersonal!


It’spersonal!




Lotus Same Time


Lotus Same Time



The phenomenon


80




“What are you doing in 140 characters”






Customer service


Customer service


When & howdo I use Twitter?

source: Twitstats.com of @vincentemaandag 30 maart 2009


Wordprocessing 1951


Wordprocessing 1985


Wordprocessing 1985


Wordprocessing 2008


Wordprocessing 2008




Online collaborationmaandag 30 maart 2009

Revisionscompare


Social bookmarking del.icio.us

Web 2.0 startpagina Netvibes & iGoogle

Online to do lists Ta-da list & Remember the Milk

Peer production news Digg & eKudos

Photo management Flickr & Picasa

Web wordprocessing Google Docs

Online calendar Google Calendar

Project management Basecamp

Mindmapping Mindmeister

Best Web 2.0 software


Social Networking





LinkedInFacts & Figures


LinkedInTrends


LinkedInNumber of users

Wordwide:

35+ million users


LinkedInTotal Unique Visitors in the US (x 1,000)


LinkedInRe-connect, power your career and get answers


LinkedInProfile


LinkedInProfile

Complete your entire profile!

(including previous jobs)


LinkedInProfile

Online resume




LinkedInProfile

Online resume



Link to websites using keywords!


LinkedInQ&A

Use Q&A


LinkedInWho’s Viewed My Profile?

Who’s looking?


LinkedInConnect

Search


LinkedInConnect

Use applications


LinkedInConnect

Via contactsmaandag 30 maart 2009

LinkedInGroups


LinkedInGroups

Become a member!


LinkedInLinkedIn Polls

Polls


LinkedInLinkedIn Polls

$1.00 per response (minimum $50)


(Online) networking is efficient after investing 9 months of time

Most people only lastabout 6 months.

Geert Conrad, Ecademy België


88

Internet goes mobile



Mobile internet is where internet was 5 years ago


Network effects

Building theEnterprise 2.0

organization


Network effects


organization


Network effects


organization


Network effects


organization


Network effects


organization


Network effects


organization


Network effects


organization



Uses the tools of Web 2.0

BlogsRSS

AdwordsVideoYubbySkypeYubbyTwitterLinkedInoovoo

Google Docs

Use Web 2.0 tools

AutoTask-Community

-Taskfire-LifeLinks

-Clientaccess


Organisational and

management

transformation

Building the Web 2.0 Enterprise: McKinsey Global Survey Results, July 2008





But what do we do with these opportunities?


www.vincente.nl

www.yubby.com

www.interimic.nl

[email protected]

www.twitter.com/vincente

Vincent Everts


mailto:[email protected]

http://www.vincente.nl

http://www.vincente.nl






Technology

Autotask Nashville March