Embed Size (px)
DESCRIPTION
Shape the Future App Economy of Europe Workshop / Brussels, Belgium / 14th June 2013 Ben Medlock is the CTO and co-founder of SwiftKey, an intelligent keyboard for smartphones that has transformed typing on touchscreens. Ben is responsible for overseeing the product/technology side of the business, for driving innovation and establishing and promoting SwiftKey's company vision. He studied computer science at Durham University, followed by an MPhil and PhD at the University of Cambridge in applied natural language processing.
Citation preview
SwiftKey is a trademark of TouchType Ltd. Confidential – Do Not Copy/Distribute
www.swiftkey.net
Dr. Ben Medlock, Co-founder, CTO
The ProblemWe’ve all been there…
SwiftKey is a trademark of TouchType Ltd. Confidential – Do Not Copy/Distribute
We saw typing as a language problem, not a keyboard problem.Using maths and fresh thinking, we solved it in an innovative way
The SwiftKey Approach
SwiftKey is a trademark of TouchType Ltd. Confidential – Do Not Copy/Distribute
Metrics for success
1) Number of active units
2) Number of app downloads
3) Engagement – characters entered by users
4) Revenue and profitability
5) App store ranking
SwiftKey is a trademark of TouchType Ltd. Confidential – Do Not Copy/Distribute
Challenges
• Funding – how to get from an idea to a prototype to a business
• Visibility – how to be seen in the app store and a crowded market
• Structure – how to rapidly grow a business through multiple early stages
SwiftKey is a trademark of TouchType Ltd. Confidential – Do Not Copy/Distribute
Launch Strategy
• Alpha and beta testers – the growth of a blogger and user community
• Use the app as a demonstration of our technology – and the consumer demand - to the industry.
SwiftKey is a trademark of TouchType Ltd. Confidential – Do Not Copy/Distribute
The App
SwiftKey is a trademark of TouchType Ltd. Confidential – Do Not Copy/Distribute
Redefining auto-correction:SwiftKey learns from the user to seamlessly correct typos, spelling errors and missed spaces across whole phrases.
True multi-lingual typing:SwiftKey auto-detects language usage to seamlessly switch between languages.Three languages can be used simultaneously.
SwiftKey provides the best typing experienceGame changing prediction:SwiftKey predicts words more accurately than existing text input solutions, including most likely ‘next words’.
Faster, smarter typing
SwiftKey is a trademark of TouchType Ltd. Confidential – Do Not Copy/Distribute
The SwiftKey app has been the #1 paid app in 53 Google Play territories
No 1 in 53 countries
SwiftKey is a trademark of TouchType Ltd. Confidential – Do Not Copy/Distribute
"SwiftKey isa great British
success story."
"Arguably one of the best apps
of all time."
"I can’t recommend
SwiftKey highly enough."
Also featured in:
Recognised product leadership
SwiftKey is a trademark of TouchType Ltd. Confidential – Do Not Copy/Distribute
We work with some of the biggest mobile brands in the world
Powering 100m+ Devices
The SwiftKey SDK is integrated devices including the Samsung Galaxy S4
TouchType Confidential – Do Not Copy/Distribute
2,000,000,000,000
600,000,000,000
characters entered
keystrokes saved
100,000,000
devices using our software in 2013
over
Stats
Global presence • 100+ Staff in London, San Francisco, Beijing and Seoul – and growing
Culture of innovation• Engineering team includes 15 PhDs, primarily in NLP and Machine
Learning
The Future
Solving the next problem• Applying intelligent language technology to new areas• Currently working on exciting new products for 2013 and beyond
TouchType Confidential – Do Not Copy/Distribute
