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Benefits of Social Media Listening
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The Social Web has become a single, giant, realtime communication & collaboration platform.
People are expressing themselves using blogs, videos, pictures, comments, reviews, votes, etc.
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Conversations are happening about YOU
• Your product
• Your company
• Your service
• Your clients
• Your industry
• Your competition
• People are sharing experiences about products/services online.• They are rating and recommending services.• They are helping one another.
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Listening to these conversations across social media platforms is something organizations cannot ignore today.
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Benefits of Social Media Listening
1. Customer Feedback
2. Market Research
3. Insight into Competition Strategy
4. Integration with sales
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1. Customer Feedback
Listen to what people are saying about your product/service. These conversations offer great insight into what your customer’s need.
Product feedback
New vendor is better
Service sucks
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2. Market Research
Social media offers infinite market research opportunities.
• Find out what topics and trends are gaining traction.• Gauge early opinions on moves made by competition or clients.• Get a handle on ever changing consumer trends.
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3. Insight into Competition Strategy
Listening isn’t just for understanding who’s talking about you.Listening is also for understanding what’s happening around your business – and that means keeping track of what your competition is up to.
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• You might find opportunities to fill customers’ unmet needs by listening to competitive discussions.• Maybe you’ll hear that they’re rolling out a new product offering.
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4. Integration with sales
• Traditional methods of sales will now have to be augmented with social to be effective - this is mandatory.
• By listening to what customers are saying and engaging the customer – companies will have to migrate resources from traditional advertising and marketing to socially directed buying.
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12 Free Social Media Monitoring Tools
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Technology never stops evolving and we never stop following it. Led by international technology speaker Scott Klososky, we’re a team relentlessly focused on capturing and translating ways organizations can use technology to win markets, adapt cultures, and remain ahead of the curve for years to come. From public and private workshop tracks to full-scale organizational technology assessments and digital outreach blueprint strategies, we’ve got enterprise technology growth covered.
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