Our 17 most favourite speakers, their themes and useful links.
Our delegates spent a week at SXSW in Austin, Texas and made a selection of their most favourite presentations.
Christoph Korittke Head of Strategy Jung von Matt AG
Liane Siebenhaar Director Digital Strategy
Jung von Matt AG
Stefan Mohr Managing Director
Jung von Matt / Next Alster
Martin Wenk Executive Digital Service Director
Jung von Matt / Neckar
#1TITLE: Actionable Gamification for the Win
SPEAKER: Yukai Chou
IN A NUTSHELL: A framework with 8 psychological core drivers of gaming.
THE SELL: You can segment the 8 drivers into extrinsic vs. intrinsic motivation, long term vs. short term stimulation. When designing a game, you can use them along game phases and across different personas.
LINKS: Yukaichou.com, #Octalysis, @yukaichou
#2TITLE: Connected Mobility @germanhouse
SPEAKER: Dr. Dieter Zetsche
IN A NUTSHELL: Autonomous driving is just around the corner.
THE SELL: There are two main factors driving autonomous driving: assistance systems are expanding their range of actions and prototypes are expanding their reach.
LINKS: #germanhaus, Manager Magazin Artikel
Dr. Dieter Ze
#3TITLE: So you want to go to Mars?
SPEAKER: Jessica Meir, Jessica R. Vos,Brian Hinde, Tim Cichan
IN A NUTSHELL: The Mars mission is like a three year camp with strangers in a tent.
THE SELL: Going to Mars is awesome. You have to be a tough cookie to be qualified for this mission, Astronaut Meir definitely is. When it comes to improvisation, humans are better than robots.
Dr. Dieter Ze
#4TITLE: The Art of Innovation
SPEAKER: Guy Kawasaki
IN A NUTSHELL: 11 rules to follow in order to innovate successfully.
THE SELL: Make meaning, make mantra, jump to the next curve, dont worry, be crappy, be unique and valuable, let 100 flowers blossom, create charts that are black, dont let the bozos grind you down.
LINKS: @guykawasaki, guykawasaki.com/the-art-of-chan
#4 THE ART
#5TITLE: Videos that inform, inspire and scale
SPEAKER: David Grant
IN A NUTSHELL: Insights on Popsugars video content for millennial women.
THE SELL: Popsugar create collaborative stories combining what the target audience wants, the brand wants and the data tells us. Insights are tested. Content must be tailored to each channel (Multiform Storytelling).
LINKS: @POPSUGARInc, Popsugar Trendrank
#5 VIDEOS T
#6TITLE: The Future of Human Genetic Engineering
SPEAKER: Jamie Metzl
IN A NUTSHELL: Genetic engineering is turning biology into information technology.
THE SELL: Biotechnologies like IVF and CRISPR research will be used for genetic enhancements. These options become possible for everybody, worldwide genetic arming is just around the corner.
#6 THE END
#7#7 THE CIA ON
TITLE: Cloaks, Daggers, and Dice: how the CIA uses Games
SPEAKER: Carolyn Reams & Others
IN A NUTSHELL: Games are a powerful tool to teach & observe international relationships.
THE SELL: CIA officers play certain card games to train their decision abilities in tricky situations and complex international relations networks are nailed down to board games you see: gamification also works in pretty serious environments.
#8TITLE: Hacking Failure
SPEAKER: Patrycja Slawuta, Professor of Psychology
IN A NUTSHELL: Exploring the psychology behind the human fear of failing.
THE SELL: The human OS is made of head, heart, body and people. But sometimes there are bugs in the system: limiting beliefs, assumptions, expectations, being an inner critic, stories and I am.
LINKS: @Patrycja_NYC, selfhackathon.com
#9TITLE: Fashion & Tech: connecting Customers via Innovation
SPEAKER: Aliza Licht, Andrea Wasserman,Jackie Trebilcock, Pavan Bahl
IN A NUTSHELL: Technology is the main enabler for fashion brand communication.
THE SELL: Any social technology or digital platform that connects a user with a brand is good enough for fashion. AI and Chatbots are best on the activating layer, true guidance is better done by humans.
LINKS: nyftlab.com, Open Source Fashion
& OS Fashio
#10TITLE: How Kona Brewing successfully bottled Hawaii
IN A NUTSHELL: the origin of a product can work as a valuable USP.
THE SELL: If you want to use the heritage of your brand or product as a core communication asset, there are four watch-outs to be authentic: cast local, ask local, walk the talk and keep it simple.
LINKS: http://bit.ly/2n5gni0 #konabrewingco
D. Bell & P. C
SPEAKER: David Bell & Parker Channon
#11TITLE: Dyslexic Design Thinking
SPEAKER: Gil Gershoni, April Durrett
IN A NUTSHELL: See disabilities as hyper-abilites and harness them in the process.
THE SELL: Evolve the classic linear design thinking process into a continuous loop which caters for the unique individual abilities within a given team.
LINKS: gershoni,com, www.instagram.com/dyslexicdesignthinking, #DXXD
#12TITLE: The Art of Pre-Suasion
SPEAKER: Robert Cialdini, PhD.
IN A NUTSHELL: The secret lies in the key moment before the message is delivered.
THE SELL: Use Pre-Suasion to set the stage and direct the focus to a certain direction. With regards to politics, dont use Russia Gate but rather Election Gate to prevent another Trump presidency.
#12 THE ART
#13TITLE: Fjord Trends: know the Present,plan for the Future
SPEAKER: Tanarra Schneider
IN A NUTSHELL: 8 trends curated by 800+ designers from 22 global studios.
THE SELL: Watch out for: ephemeral stories, blurred reality, homes without boundaries, hourglass brands, shiny API people, world on wheels, unintended consequences plus me, myself and AI.
LINKS: trends.fjordnet.com, @saltysweetgirl, https://www.slideshare.net/fjordnet/fjord-trends-2017-70096252
#13 PLAN F
#14TITLE: Leveraging Social Media to build your Brand
SPEAKER: Sara Dietschy
IN A NUTSHELL: Posting advice for Instagram, Twitter, YouTube and Snapchat.
THE SELL: Quality is what differentiates you, quantity is what makes people come back. You need to repackage your content for different platforms, e.g. Facebook: micro content, upload native, use subtitles.
#15TITLE: Miso Soup & Prototyping The Future of Advertising
SPEAKER: Jutaro Mochizuki, Takuro Nakajima,Tetsuya Okimoto, Yoshima Sayokoya
IN A NUTSHELL: Build innovative digital solutions through constant prototyping.
THE SELL: Similar to the constantly refined fermentation process used for miso soup, prototyping shall be used to merge marketing know-how with digital production expertise to create innovative new solutions.
Dr. Dieter Ze
LINKS: hackist.jp, i-studio.co.jp/en
#15 MISO SO
#16TITLE: Design Thinking for impactful Storytelling
SPEAKER: Elana Gurney, OpenIdeo
IN A NUTSHELL: Design Thinking workshop to craft a story for good.
THE SELL: Design Thinking at IDEO is used to create better design. Why cant it be used on storytelling? The process empathize, define, ideate, prototype and test can be used to get to any solution.
LINKS: challenges.openideo.com/profiles/elanagurney, IDEOU - Courses