Best of SXSW 2017 - Speakers, Themes and Links

  • View
    1.166

  • Download
    1

Embed Size (px)

Transcript

  • #SXSW17BE

    ST OF

    #SXSW17

    Our 17 most favourite speakers, their themes and useful links.

  • Our delegates spent a week at SXSW in Austin, Texas and made a selection of their most favourite presentations.

    Christoph Korittke Head of Strategy Jung von Matt AG

    Liane Siebenhaar Director Digital Strategy

    Jung von Matt AG

    Stefan Mohr Managing Director

    Jung von Matt / Next Alster

    Martin Wenk Executive Digital Service Director

    Jung von Matt / Neckar

  • #1TITLE: Actionable Gamification for the Win

    SPEAKER: Yukai Chou

    IN A NUTSHELL: A framework with 8 psychological core drivers of gaming.

    THE SELL: You can segment the 8 drivers into extrinsic vs. intrinsic motivation, long term vs. short term stimulation. When designing a game, you can use them along game phases and across different personas.

    LINKS: Yukaichou.com, #Octalysis, @yukaichou

    Yukai Chou

    #1 ACTIONA

    BLE

    GAMIFICATIO

    N

    http://yukaichou.com/https://twitter.com/search?q=#Octalysis&src=typd&lang=enhttps://twitter.com/yukaichou?lang=en

  • #2TITLE: Connected Mobility @germanhouse

    SPEAKER: Dr. Dieter Zetsche

    IN A NUTSHELL: Autonomous driving is just around the corner.

    THE SELL: There are two main factors driving autonomous driving: assistance systems are expanding their range of actions and prototypes are expanding their reach.

    LINKS: #germanhaus, Manager Magazin Artikel

    Dr. Dieter Ze

    tsche

    #2 FUTURE

    MOBILITY

    http://www.manager-magazin.de/unternehmen/autoindustrie/daimler-die-ganz-grosse-zetsche-show-auf-der-sxsw-a-1138634.html

  • #3TITLE: So you want to go to Mars?

    SPEAKER: Jessica Meir, Jessica R. Vos,Brian Hinde, Tim Cichan

    IN A NUTSHELL: The Mars mission is like a three year camp with strangers in a tent.

    THE SELL: Going to Mars is awesome. You have to be a tough cookie to be qualified for this mission, Astronaut Meir definitely is. When it comes to improvisation, humans are better than robots.

    Dr. Dieter Ze

    tsche

    NASA

    LINKS: mars.nasa.gov

    #3 MISSION

    TO MARS

    https://mars.nasa.gov/

  • #4TITLE: The Art of Innovation

    SPEAKER: Guy Kawasaki

    IN A NUTSHELL: 11 rules to follow in order to innovate successfully.

    THE SELL: Make meaning, make mantra, jump to the next curve, dont worry, be crappy, be unique and valuable, let 100 flowers blossom, create charts that are black, dont let the bozos grind you down.

    LINKS: @guykawasaki, guykawasaki.com/the-art-of-chan

    Guy Kawasa

    ki

    #4 THE ART

    OF

    INNOVATION

    https://twitter.com/GuyKawasaki?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthorhttp://guykawasaki.com/the-art-of-chan

  • #5TITLE: Videos that inform, inspire and scale

    SPEAKER: David Grant

    IN A NUTSHELL: Insights on Popsugars video content for millennial women.

    THE SELL: Popsugar create collaborative stories combining what the target audience wants, the brand wants and the data tells us. Insights are tested. Content must be tailored to each channel (Multiform Storytelling).

    LINKS: @POPSUGARInc, Popsugar Trendrank

    David Grant

    #5 VIDEOS T

    HAT

    INFORM, INS

    PIRE

    AND SCALE

    https://twitter.com/popsugarinc?lang=enhttps://www.popsugar.com/latest/trendrank

  • #6TITLE: The Future of Human Genetic Engineering

    SPEAKER: Jamie Metzl

    IN A NUTSHELL: Genetic engineering is turning biology into information technology.

    THE SELL: Biotechnologies like IVF and CRISPR research will be used for genetic enhancements. These options become possible for everybody, worldwide genetic arming is just around the corner.

    Jamie Metzl

    LINKS: http://jamiemetzl.com

    #6 THE END

    OF SEX

    http://jamiemetzl.com

  • #7#7 THE CIA ON

    GAMIFICATIO

    N

    TITLE: Cloaks, Daggers, and Dice: how the CIA uses Games

    SPEAKER: Carolyn Reams & Others

    IN A NUTSHELL: Games are a powerful tool to teach & observe international relationships.

    THE SELL: CIA officers play certain card games to train their decision abilities in tricky situations and complex international relations networks are nailed down to board games you see: gamification also works in pretty serious environments.

    LINKS: #ciagames

    Carolyn Ream

    s

    https://twitter.com/search?q=%23ciagames&src=typd

  • #8TITLE: Hacking Failure

    SPEAKER: Patrycja Slawuta, Professor of Psychology

    IN A NUTSHELL: Exploring the psychology behind the human fear of failing.

    THE SELL: The human OS is made of head, heart, body and people. But sometimes there are bugs in the system: limiting beliefs, assumptions, expectations, being an inner critic, stories and I am.

    LINKS: @Patrycja_NYC, selfhackathon.com

    Patrycja Slaw

    uta

    #8 HACKING

    FAILURE

    https://twitter.com/Patrycja_NYC?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthorhttp://selfhackathon.com

  • #9TITLE: Fashion & Tech: connecting Customers via Innovation

    SPEAKER: Aliza Licht, Andrea Wasserman,Jackie Trebilcock, Pavan Bahl

    IN A NUTSHELL: Technology is the main enabler for fashion brand communication.

    THE SELL: Any social technology or digital platform that connects a user with a brand is good enough for fashion. AI and Chatbots are best on the activating layer, true guidance is better done by humans.

    LINKS: nyftlab.com, Open Source Fashion

    #9 TECHNO

    LOGY

    MEETS FASH

    IONFT Lab

    & OS Fashio

    n

    http://www.nyftlab.com/http://os-fashion.com/magazine/

  • #10TITLE: How Kona Brewing successfully bottled Hawaii

    IN A NUTSHELL: the origin of a product can work as a valuable USP.

    THE SELL: If you want to use the heritage of your brand or product as a core communication asset, there are four watch-outs to be authentic: cast local, ask local, walk the talk and keep it simple.

    LINKS: http://bit.ly/2n5gni0 #konabrewingco

    D. Bell & P. C

    hannon

    #10 KONA

    BREWING

    SPEAKER: David Bell & Parker Channon

    http://bit.ly/2n5gni0

  • #11TITLE: Dyslexic Design Thinking

    SPEAKER: Gil Gershoni, April Durrett

    IN A NUTSHELL: See disabilities as hyper-abilites and harness them in the process.

    THE SELL: Evolve the classic linear design thinking process into a continuous loop which caters for the unique individual abilities within a given team.

    LINKS: gershoni,com, www.instagram.com/dyslexicdesignthinking, #DXXD

    #11 DYSLEXI

    C

    DESIGN

    THINKING

    Gershoni Cr

    eative

    http://www.instagram.com/dyslexicdesignthinkinghttps://twitter.com/search?q=#dxxd&src=typd

  • #12TITLE: The Art of Pre-Suasion

    SPEAKER: Robert Cialdini, PhD.

    IN A NUTSHELL: The secret lies in the key moment before the message is delivered.

    THE SELL: Use Pre-Suasion to set the stage and direct the focus to a certain direction. With regards to politics, dont use Russia Gate but rather Election Gate to prevent another Trump presidency.

    LINKS: @RobertCialdini

    Robert Ciald

    ini

    #12 THE ART

    OF

    PRE-SUASIO

    N

    https://twitter.com/search?q=%40RobertCialdini&src=typd

  • #13TITLE: Fjord Trends: know the Present,plan for the Future

    SPEAKER: Tanarra Schneider

    IN A NUTSHELL: 8 trends curated by 800+ designers from 22 global studios.

    THE SELL: Watch out for: ephemeral stories, blurred reality, homes without boundaries, hourglass brands, shiny API people, world on wheels, unintended consequences plus me, myself and AI.

    LINKS: trends.fjordnet.com, @saltysweetgirl, https://www.slideshare.net/fjordnet/fjord-trends-2017-70096252

    Tanarra Schn

    eider

    #13 PLAN F

    OR

    THE FUTURE

    http://trends.fjordnet.comhttps://twitter.com/search?q=%40saltysweetgirl%2C%20&src=typdhttps://www.slideshare.net/fjordnet/fjord-trends-2017-70096252

  • #14TITLE: Leveraging Social Media to build your Brand

    SPEAKER: Sara Dietschy

    IN A NUTSHELL: Posting advice for Instagram, Twitter, YouTube and Snapchat.

    THE SELL: Quality is what differentiates you, quantity is what makes people come back. You need to repackage your content for different platforms, e.g. Facebook: micro content, upload native, use subtitles.

    LINKS: @saradietschy

    Sara Dietsch

    y

    #14 LEVERAG

    ING

    SOCIAL MED

    IA

    https://www.youtube.com/user/saradietschy

  • #15TITLE: Miso Soup & Prototyping The Future of Advertising

    SPEAKER: Jutaro Mochizuki, Takuro Nakajima,Tetsuya Okimoto, Yoshima Sayokoya

    IN A NUTSHELL: Build innovative digital solutions through constant prototyping.

    THE SELL: Similar to the constantly refined fermentation process used for miso soup, prototyping shall be used to merge marketing know-how with digital production expertise to create innovative new solutions.

    Dr. Dieter Ze

    tsche

    LINKS: hackist.jp, i-studio.co.jp/en

    HAKUHODO

    i-Studio

    #15 MISO SO

    UP

    & PROTOTYP

    ING

    http://hackist.jphttp://i-studio.co.jp/en

  • #16TITLE: Design Thinking for impactful Storytelling

    SPEAKER: Elana Gurney, OpenIdeo

    IN A NUTSHELL: Design Thinking workshop to craft a story for good.

    THE SELL: Design Thinking at IDEO is used to create better design. Why cant it be used on storytelling? The process empathize, define, ideate, prototype and test can be used to get to any solution.

    LINKS: challenges.openideo.com/profiles/elanagurney, IDEOU - Courses

    Elana Gurne