Best Practices for Achieving Return on Investment through Energy Efficient Computing March 2, 2010 CeBIT Green IT Forum

Presented by Dr. Bernd Kosch, Climate Savers Computing, Head of Environmental Technology at Fujitsu

Agenda

•  Climate Savers Computing Overview •  The Problem: IT Energy Waste •  Best Practices for Energy-Efficient Computing

•  Power Management •  High Efficiency Hardware

•  Business Case for Energy-Efficient Computing •  Case Studies •  Next Steps

Climate Savers Computing Initiative Overview 1Q10

Consumers, businesses and organizations, even market competitors, that have come together to drive energy efficiency, mitigate emissions and save money!

Our Momentum is Creating an Impact: Moving the market towards greater energy savings, reduced waste and lower emissions.

Influence •  Global harmonization

Technical Workgroups •  Power Management Design Guide

Awareness to action •  2009: 445M impressions

Effective Programs •  Power Management Assistance

Objectives •  Increase the energy efficiency of new computing equipment •  Promote the use of power management to make an impact now •  Shift user base to smart computing practices

Desired results •  By 2010, improve computing energy efficiency by 50%  $5.5B savings

•  Reduce global CO2 emissions from computing platforms by 54 million tons per year

Vision: smart computing practices, highest efficiency possible

Energy Waste: Industry Level

This waste adds up quickly. •  The global information and

communications technology industry accounts for approximately 2 percent of global CO2 emissions1

•  Energy costs will be 50 percent of the average IT budget in just a few years2

•  By 2010, about half of the Forbes Global 2000 will spend more on energy than on hardware3

•  There are 1 billion+ PCs worldwide, projected to be 2.25 billion by 20154

1 Source: Gartner, May 2007 2 Source: Mark, Roy, House Green Lights EPA Data Centers Study, Internetnews.com (July 13, 2006) 3 Source: Source: Businessweek.com: CEO Guide To Green Computing. From Gartner 4 Source: Forrester Research

LAN & Office Telecoms (7%)

Printers (6%)

Servers, including cooling

(23%)

PCs & Monitors (39%)

Fixed-Line Telecoms (15%)

Mobile Telecoms (9%)

The Problem: IT Energy Waste in Germany

•  Every day 156 million employees in the US, the UK and Germany decide whether or not to shut down their PCs

•  A German company with 10,000 PCs through not shutting down PCs wastes annually: •  1.5 million kWh •  €285,000 •  887 tons CO2 emissions

•  58 percent of German employees feel that their companies should be doing more to reduce power consumption

•  Only 2 percent of German employees shut down their PCs at night because they were directed by their company to do so

•  44 percent of those who use a PC at work in the UK and Germany typically choose not to shut down their PC at the end of the day

•  18% of German employees say they power down their computers to reduce their company’s electricity bill.

PC Energy Report 2009 available in Information and Resources section of our web site

The Business Case for PC Power Management

x

=

x

Total assets

Hours of operation

Energy draw per hour (W)

No power mgt. With power mgt.

x

=

x

Annual savings (-) =

1

24

89

1

8

89

x

x

1

16

5

2.13 .79 kWh/day (1,000 W = 1kW)

€0.296 €0.11 €/day (€0.14/kWh)*

1.17 0.43 CO2/day (0.55 kg./kWh)

=

=

=

489 kWh/yr

€67.92/yr

269 Kg CO2/yr

+60% savings!

Energy Demand is Changing the Challenge for Data Center Operators

Increasing energy demand, and increasing server rack power density, are shifting the sources of cost

Increasing Power Density is Shifting the Balance of Cost

28x2U Servers 2kW Heat Load

42x1U Servers 6kW Heat Load

6 BladeCenters 24kW Heat Load

6 BladeCenters 30kW Heat Load

Source: Emerson Network Power/Liebert

Source: IDC

Yearly Cost

Time

2010–2015 IT Equipment Cost

Portfolio of Energy Savings Actions Available to Data Center Operators

73 percent of savings potential comes from IT equipment improvements

73% IT related

27% facility related

Source: Emerson Network Power, “Energy Logic”

Energy Savings by Replacing 4-Year-Old, Inefficient Servers with Fewer New Servers

184 servers with single-

core CPUs. 4 years old

2005 vintage

Annual energy cost

92% estimated reduction

2009 vintage

21 new servers with quad-core

CPUs

Up to

9X Reduction in # of servers required

Source: Intel estimates as of Nov 2008. Performance comparison using SPECjbb2005 bops (business operations per second). Results have been estimated based on internal Intel analysis and are provided for informational purposes only. Any difference in system hardware or software design or configuration may affect actual performance. For detailed calculations, configurations and assumptions refer to the legal information slide in backup.

By replacing 4-year-old, relatively inefficient

servers with new servers

Estimated Annual Energy Consumption

KW

h C

onsu

med

per

Yea

r (l

ow

er is

bet

ter)

For system configuration details, please see Appendix. Performance tests/ratings are provided assuming specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. This data may vary from other material

generated for specific marketing requests.

Unmanaged Pentium® D Processor 945 with CRT

display

1015

Unmanaged Pentium® D Processor 945 with LCD

display

938

Four-year-old PC, Switch from CRT to LCD Display

Unmanaged Intel® Core™2 Duo Processor E6550 with LCD display

655

Replacing Old Desktop PC with New Desktop PC

New, Power-

Managed Desktop

New, Power-

Managed Laptop

229

38

Managed Intel® Core™2 Duo Processor E6550

with LCD display

Managed Intel® Core™2 Duo Processor T9400 mobile

platform

Energy Savings by Replacing 4-Year-Old, Inefficient PC to New Power-Managed Laptop

UK Case Studies: Significantly reduced energy consumption, less emissions, improved profitability

UK Gov Department for Children, Schools and Families •  53,960 kWhr of electricity and reduction of 35,290 kg of CO2 emissions

ADT •  36,200 KWhr, 23530 kg of CO2 emissions per month .

Cadbury •  in process of global rollout: 30% energy savings thus far!

The Eden project • Virtualisation = reduction of 43,905 kg of carbon emissions.

The UK Opportunity •  Estimated: 2M Government PCs: 140,000 tonnes CO2 saved per year.

Case Study: Peterborough City Council

The Challenge Peterborough City Council is a unitary council serving a population of 170,000, with 4,500 staff including and it was estimated that 30 percent of PCs were being left on at some point, costing the authority between 45 – 68 € per annum per machine.

The Solution Implemented solution in conjunction with 1E that enabled the automatic, centralized power management of PCs across the ICT infrastructure.

The Benefits • Project delivered a ROI in less than 3 months achieving the IT Power Management “Quick Wins” identified by the Sustainable Procurement Group • A reduction of 1 metric tonne of CO2 emissions per annum helping to save the planet and contribute to the UK’s climate change targets

”I am delighted with the results of this project. We set out to achieve a return on investment in 6 months and achieved our target in less than 3 months. When added to the carbon emission savings and the better delivery to our in-house customers, this has been one of our best investment decisions.”

Nigel Green, Head of ICT Peterborough City Council

Fujitsu Case Study

Case Study: Südwestrundfunk (SWR)

Südwestrundfunk (SWR) is a public broadcasting institution for the regions of Baden-Württemberg and Rhineland-Palatinate. 14.7 million people live in its coverage area. SWR is the second largest public broadcasting institution in Germany.

In order to further optimize energy-efficiency in IT and to contribute to climate protection, SWR has decided to iinstall 3500 FUJITSU ESPRIMO 0-Watt PC-systems over the next 2 years.

FUJITSU estimates that these new systems will generate annual power-savings of approximately 310 MWh, which translates into 46.450 € annual energy-cost savings and a CO2-reduction of 192 t.

Fujitsu High Efficiency Solutions in CSCI Product Catalog

Climate Savers Computing Product Catalog features high energy efficiency solutions

−  Search for Products −  Browse the Climate Savers Computing

Product Catalog −  Select Manufacturer, Product, Region,

CSCI Efficiency Level

Fujitsu High Efficiency Computing Equipment

−  Desktop CSCI Bronze, Silver

−  Server CSCI Bronze, Silver, Gold

−  Mobile

Call to Action: Move to energy efficient computing approach

• Action #1: Evaluate and deploy power management

• Action #2: Show your support by joining Climate Savers Computing

• Action #3: Upgrade to high efficiency solutions from CSCI Product Catalog

• Action #4: Invite colleagues, friends and family to join our effort

www.climatesaverscomputing.org

Thank you.

Contact

Dr. Bernd Kosch Spokesperson for Climate Savers Computing Initiative Head of Environmental Technology, Fujitsu bernd.kosch@ts.fujitsu.com