Beyond M bile

James&Bre)&Head&of&Development&

Mi9&

TODAYS JOURNEY

OUR JOURNEY

MOBILE STRATEGY

OUR APPROACH

STRATEGY

OUR JOURNEY

WHAT WE DO �

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10.3 million

Unique Audience

38 Million

VIDEO STREAMS per month

1.336 billion

page views per month

Largest content publisher IN AUSTRALIA

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MALE

51%

FEMALE

OUR CHALLENGES

DELIVERING the right thing, efficiently

TURBULENCE in the market

ESCAPE VELOCITY

INNOVATION

CONSUMER FOCUSED PRODUCTS

CLOUD MOVES

AWS FULLY AUTOMATED

HUGE SAVINGS FACTOR OF 10!

FASTER & BETTER Monitoring and Performance

MOBILE

STRATEGY

MOBILE STRATEGY

NO STATS HERE!

LETS STOP TALKING

ABOUT MOBILE STRATEGY!

DEVICE TECHNOLOGIES

DESKTOP

LAPTOP MOBILE..

DEVICE TECHNOLOGIES

WEARABLE

IMPLANTABLE INGESTABLE

SO WHAT

MOBILE STRATEGY?

CONTINUOUS EXPERIENCE DEVICE STRATEGY?

CONTINUOUS EXPERIENCE

ZONE DEVICES PROBLEM CONTEXT

WHAT ABOUT CONTENT

CONTENT IS KING! EXPERIENCE IS KING!

CONTINUOUS EXPERIENCES

WITH AMAZING CONTENT

OUR approach

JUMP�in THE IDEA���

LONDON

OLYMPICS

JUMP�in THE CHALLENGE���

TELEVISION NO LONGER

COMMANDS OUR FULL ATTENTION

77% USE ANOTHER DEVICE

What is SOCIAL TV

WHAT ARE COMPANION APPS

JUMP�in THE APPROACH���

TEST AND LEARN

Build&

Measure&Learn&

CONTINUOUS

DELIVERY

CAPABILITY

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on&

Involvement&

JUMP�in THE APPROACH���

TEST AND LEARN

Build&

Measure&Learn&

CONTINUOUS

DELIVERY

CAPABILITY

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CriDcality&Iterative Development

Continuous Design and UX

Continuous Integration

Continuous Deployment

JUMP�in THE APPROACH���

TEST AND LEARN

Build&

Measure&Learn&

CONTINUOUS

DELIVERY

CAPABILITY

Diffe

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aDng&

CriDcality&

Build&

Measure&Learn&

JUMP�in EPG � Second SCREENS

NATIVE WEB

JUMP�in AMPLIFY USP

BUSINESS MODEL

CANVAS

USP RE�BRAND

JUMP�in RESPOND TO DEMAND

JUMP�in ENGAGEMENT � FEEDBACK

STRATEGY

Services Devices

DATA &

Cross platform data� creative and measurement

LIVE DATA

UNDERSTAND AND

AMPLIFY

USP

COMPETITION

THE RIGHT

DELIVERY MODEL

CAPABILITY

CONT� DELIVERY

TEST � LEARN

Build&

Measure&Learn&

A STRATEGY

CONTINUOUS EXPERIENCES

WITH AMAZING CONTENT

ZONE

DEVICES

PROBLEM

CONTEXT

NEXT GEN � COMPETITION�

THANK YOU

James&Bre)&Head&of&Development&

Mi9&&

James.bre)@mi9.com.au&&

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