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BIG AIESEC ONLINE Implementation Webinar Week ONE:
The Why and the Basics
Changing the GameOPANDORS
Becoming Big AIESEC Online is not about sending emails faster.
It’s about totally skipping that step.
1. The Why? 2. What is Conversion?3. Action Steps for this week
What is Conversion?
1 2 3 4UNDERSTAND
--------FOCUS
CUSTOMIZE
ATTRACT-------
CONVERT-------
CLOSE
DELIGHT
------------------------
SHOWCASE
PRODUCT-CUSTOMER FLOW
PRODUCT EVOLUTION CUSTOMER FLOW
The Conversion Stages
The Stages
The user has registered for
more information and given
some of their information in
return
The user has gone to the Opportunity Portal and
started making searches
The user has clicked “show interest” in an Opportunity on
the Opportunity
Portal
The user has passed review and is raised
on myaiesec.net
The user has not passed
review and is no longer
considered
The Stages
But how can I do Lead conversion this on the
ORS?
Action steps for this week?
1. Go to opportunities.aiesec.org!
Try using the system as if you were a student Set up some searches Play with your profile Become a user!
2. Look at your previous conversion rates
Look at your last recruitment and measure the KPIs to see how well you did
Analyze what were the biggest bottle necks for your LCs
3. Get Access to your ORS Account
Email [email protected] Should be connected to your aiesec email
account, with your name Edit your username and account so it is
personal to you
4. Create User Accounts for your MC
Set Up > Users > Add User Use their AIESEC email address with their full name MC Super User, and MC User
5. Add your LCs as Teams
Set Up > Teams > Add Team Your MC is the Parent Team Just their LC Name (LC Rotterdam, enter as Rotterdam) Check Spelling!
6. Customize the OP
Tick which countries you want to show Select the SP and Issues you are promoting This is only what the user will see
7. Educate your MC about the why!
Ensure your MC understands they purpose Make sure you prioritize it for re-planning Check out the BIG AIESEC Online Google Drive
Next Week, Same time:Customizing and
Marketing with the OP and ORS!
Becoming Big AIESEC Online is not about sending emails faster.
It’s about totally skipping that step.