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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 Cisco Confidential © 2010 Cisco and/or its affiliates. All rights reserved. 1 Value Creation in Smart + Connected Communities with Data and Analytics Rick Huijbregts Vice President, Smart + Connected Communities Cisco Canada

Big Data, Analytics, Cloud..and Smart+Connected Communities

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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1Cisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 1

Value Creation in Smart + Connected Communities with Data and Analytics

Rick HuijbregtsVice President, Smart + Connected CommunitiesCisco Canada

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

AgendaBig Data – Overview

What is Big Data Importance of Big data The Hadoop Framework Vendors in Big Data

Big Data Efforts at Cisco Over 465 million accounts, posting 175 million tweets each day. 1 Million accounts added to Twitter every day.

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3

AgendaBig Data – Overview

What is Big Data Importance of Big data The Hadoop Framework Vendors in Big Data

Big Data Efforts at Cisco 900 million people are on Facebook, 30 billion pieces of content shared every month.

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4From Flickr [some rights reserved by Akakumo]

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5

50 Billion Connected Devices

1 MillionApplications

1 Zettabyteof Content

6 MillionSecurity Threats

We are rapidly approaching…

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6

Phase 3

Industrial

1997

1%

5%

2%

3%

4%

2011

2013

2007

2009

2005

2003

2001

1999

Phase 1 Phase 2

Business Consumer

Lead another Phase of the Internet

© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 7

Running a Village, City, Community, Country, the World

on Networked Information

Running a Village, City, Community, Country, the World

on Networked Information

Sustainability Services Delivered by Technology

Transportation • Real Estate • Sports & Entertainment • Government • Utilities • Education • Healthcare • Safety & Security

SocialEnhanced quality of

life for citizensProtecting the world

for future generations

EnvironmentalContinuous job and

business growth

Economic

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8

AgendaBig Data – Overview

What is Big Data Importance of Big data The Hadoop Framework Vendors in Big Data

Big Data Efforts at Cisco

Data volume is growing 40% per year and will increase 44x between 2010 and 2020

[McKinsey Global Institute]

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9

Big Data is more than “Volume”

V o l u m e

V e l o c i t y

V a r i e t y

V a l u e

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10

Big Data can Generate Financial Value across Sectors

MANUFACTURING

Up to 50% decrease in product development, assembly cost

Up to 7% reduction in working capital

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11

Big Data can Generate Financial Value across Sectors

HEALTHCARE

$300 billion value per year

0.7% annual productivity growth

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12

Big Data can Generate Financial Value across Sectors

PUBLIC SECTOR

Euro 250 billion value per year

0.5% annual productivity growth

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13

Big Data can Generate Financial Value across Sectors

GLOBAL PERSONAL DATA

$100 billion Revenue for service providers

Up to $700 billion value to end-users

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14

Big Data can Generate Financial Value across Sectors

RETAIL

60% + increase in net margin

0.5 – 1.0% annual productivity growth

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15

Market Opportunity

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16

64 Kbps: Phone Line

162 Kbps: IDSN

1.5 Mbps: T1

5 Mbps: 3G

50 Mbps: DSL

160 Mbps: Cable Modem

1 Gbps: Fiber

Bandwidth: Future-ready Infrastructure ?

What about 3D IPTV?

… 10 Gbps to the Home?

… Integrated Operations.

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17

AgendaBig Data – Overview

What is Big Data Importance of Big data The Hadoop Framework Vendors in Big Data

Big Data Efforts at Cisco Scaling to a Gigabit access could increase GDP by 3% each year

[Gartner, United Nations, others]

Rampart’s Avenir Communities ™

GreenfieldSt. Albert, Alberta400 Acres10,000 new residents4,000 homesCommercial, IndustrialRegional Transit Hub

1. Cisco as Technology Advisor2. Community Network:

Services Delivery3. Energy Internet—Smart Grid4. Triply Play, Connected Home5. Smart + Connected Work Centers6. Creating a new industry:

City and Environmental Analytics

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19

Video SurveillanceVideo Surveillance

Internet AccessMaps, Guides, eGov Services Voice ?

Internet AccessMaps, Guides, eGov Services Voice ?

Street LightStreet Light

Innovating Public Spaces

© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 19

Wireless APWireless AP

Advertising, MessagingAdvertising, Messaging

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20

EngagementInteractive Services

• Revenue opportunities

• Presence-based services

• Security, Messaging

• Tenant engagement

• Energy Visualization

Ubiquitous Services Delivery, Constant Transactions

The Citizen at the Center of it all

Boyle, accessibility

Life’s Experiences for AllBoyle Renaissance Phase 2

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24

Value

Services Delivery

Unified IP Network

LightingHVAC

UnifiedComms

Security(Access & Video)

FirePower

Convergence

Health

care

BIM

Facilitie

s Mm

gt

Educa

tion

Transp

orta

tion

Colla

bora

tion

SERVICES DELIVERY PLATFORM

Energ

y

etc.

Business and Enterprise applications (“best of breed”, Software-as-a-Service, Cloud Applications, etc.)

MONETIZE, BUSINESS MODELS

Edge – IP friendly and standard systems and devices

Value Stack

Integrated Operations, Analytics

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25

Value

Services Delivery

Unified IP Network

LightingHVAC

UnifiedComms

Security(Access & Video)

FirePower

Convergence

Health

care

BIM

Facilitie

s Mm

gt

Educa

tion

Tran

sporta

tion

Colla

bora

tion

SERVICES DELIVERY PLATFORM

Energ

y

etc.

Edge – IP friendly and standard systems and devices

Value Stack

Integrated Operations, Analytics

Business and Enterprise applications (“best of breed”, Software-as-a-Service, Cloud Applications, etc.)

MONETIZE, BUSINESS MODELS

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 26

Value

Services Delivery

Unified IP Network

LightingHVAC

UnifiedComms

Security(Access & Video)

FirePower

Convergence

Health

care

BIM

Facilitie

s Mm

gt

Educa

tion

Tran

sporta

tion

Colla

bora

tion

SERVICES DELIVERY PLATFORM

Energ

y

etc.

Edge – IP friendly and standard systems and devices

Value Stack

Integrated Operations, Analytics

Business and Enterprise applications (“best of breed”, Software-as-a-Service, Cloud Applications, etc.)

MONETIZE, BUSINESS MODELS

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 27

Global OpenStandards

Visionary Leadership

SmartRegulation

New Ecosyste

m

Public Private Partnerships

What Will it Take?

Creation of a New Industry

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 28

IT Can No Longer Operate as a Function Providing Technology Services and Systems Maintenance

Today’s Technology Must Create a Competitive Advantage for the Entire Community

Plumbing? Strategic Weapon?

OR

IT as Strategic Business Instrument

Thank you.