Upload
rick-huijbregts
View
993
Download
1
Tags:
Embed Size (px)
Citation preview
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1Cisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 1
Value Creation in Smart + Connected Communities with Data and Analytics
Rick HuijbregtsVice President, Smart + Connected CommunitiesCisco Canada
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
AgendaBig Data – Overview
What is Big Data Importance of Big data The Hadoop Framework Vendors in Big Data
Big Data Efforts at Cisco Over 465 million accounts, posting 175 million tweets each day. 1 Million accounts added to Twitter every day.
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
AgendaBig Data – Overview
What is Big Data Importance of Big data The Hadoop Framework Vendors in Big Data
Big Data Efforts at Cisco 900 million people are on Facebook, 30 billion pieces of content shared every month.
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4From Flickr [some rights reserved by Akakumo]
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
50 Billion Connected Devices
1 MillionApplications
1 Zettabyteof Content
6 MillionSecurity Threats
We are rapidly approaching…
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
Phase 3
Industrial
1997
1%
5%
2%
3%
4%
2011
2013
2007
2009
2005
2003
2001
1999
Phase 1 Phase 2
Business Consumer
Lead another Phase of the Internet
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 7
Running a Village, City, Community, Country, the World
on Networked Information
Running a Village, City, Community, Country, the World
on Networked Information
Sustainability Services Delivered by Technology
Transportation • Real Estate • Sports & Entertainment • Government • Utilities • Education • Healthcare • Safety & Security
SocialEnhanced quality of
life for citizensProtecting the world
for future generations
EnvironmentalContinuous job and
business growth
Economic
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
AgendaBig Data – Overview
What is Big Data Importance of Big data The Hadoop Framework Vendors in Big Data
Big Data Efforts at Cisco
Data volume is growing 40% per year and will increase 44x between 2010 and 2020
[McKinsey Global Institute]
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
Big Data is more than “Volume”
V o l u m e
V e l o c i t y
V a r i e t y
V a l u e
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
Big Data can Generate Financial Value across Sectors
MANUFACTURING
Up to 50% decrease in product development, assembly cost
Up to 7% reduction in working capital
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
Big Data can Generate Financial Value across Sectors
HEALTHCARE
$300 billion value per year
0.7% annual productivity growth
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
Big Data can Generate Financial Value across Sectors
PUBLIC SECTOR
Euro 250 billion value per year
0.5% annual productivity growth
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13
Big Data can Generate Financial Value across Sectors
GLOBAL PERSONAL DATA
$100 billion Revenue for service providers
Up to $700 billion value to end-users
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14
Big Data can Generate Financial Value across Sectors
RETAIL
60% + increase in net margin
0.5 – 1.0% annual productivity growth
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16
64 Kbps: Phone Line
162 Kbps: IDSN
1.5 Mbps: T1
5 Mbps: 3G
50 Mbps: DSL
160 Mbps: Cable Modem
1 Gbps: Fiber
Bandwidth: Future-ready Infrastructure ?
What about 3D IPTV?
… 10 Gbps to the Home?
… Integrated Operations.
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17
AgendaBig Data – Overview
What is Big Data Importance of Big data The Hadoop Framework Vendors in Big Data
Big Data Efforts at Cisco Scaling to a Gigabit access could increase GDP by 3% each year
[Gartner, United Nations, others]
Rampart’s Avenir Communities ™
GreenfieldSt. Albert, Alberta400 Acres10,000 new residents4,000 homesCommercial, IndustrialRegional Transit Hub
1. Cisco as Technology Advisor2. Community Network:
Services Delivery3. Energy Internet—Smart Grid4. Triply Play, Connected Home5. Smart + Connected Work Centers6. Creating a new industry:
City and Environmental Analytics
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19
Video SurveillanceVideo Surveillance
Internet AccessMaps, Guides, eGov Services Voice ?
Internet AccessMaps, Guides, eGov Services Voice ?
Street LightStreet Light
Innovating Public Spaces
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 19
Wireless APWireless AP
Advertising, MessagingAdvertising, Messaging
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20
EngagementInteractive Services
• Revenue opportunities
• Presence-based services
• Security, Messaging
• Tenant engagement
• Energy Visualization
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24
Value
Services Delivery
Unified IP Network
LightingHVAC
UnifiedComms
Security(Access & Video)
FirePower
Convergence
Health
care
BIM
Facilitie
s Mm
gt
Educa
tion
Transp
orta
tion
Colla
bora
tion
SERVICES DELIVERY PLATFORM
Energ
y
etc.
Business and Enterprise applications (“best of breed”, Software-as-a-Service, Cloud Applications, etc.)
MONETIZE, BUSINESS MODELS
Edge – IP friendly and standard systems and devices
Value Stack
Integrated Operations, Analytics
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25
Value
Services Delivery
Unified IP Network
LightingHVAC
UnifiedComms
Security(Access & Video)
FirePower
Convergence
Health
care
BIM
Facilitie
s Mm
gt
Educa
tion
Tran
sporta
tion
Colla
bora
tion
SERVICES DELIVERY PLATFORM
Energ
y
etc.
Edge – IP friendly and standard systems and devices
Value Stack
Integrated Operations, Analytics
Business and Enterprise applications (“best of breed”, Software-as-a-Service, Cloud Applications, etc.)
MONETIZE, BUSINESS MODELS
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 26
Value
Services Delivery
Unified IP Network
LightingHVAC
UnifiedComms
Security(Access & Video)
FirePower
Convergence
Health
care
BIM
Facilitie
s Mm
gt
Educa
tion
Tran
sporta
tion
Colla
bora
tion
SERVICES DELIVERY PLATFORM
Energ
y
etc.
Edge – IP friendly and standard systems and devices
Value Stack
Integrated Operations, Analytics
Business and Enterprise applications (“best of breed”, Software-as-a-Service, Cloud Applications, etc.)
MONETIZE, BUSINESS MODELS
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 27
Global OpenStandards
Visionary Leadership
SmartRegulation
New Ecosyste
m
Public Private Partnerships
What Will it Take?
Creation of a New Industry
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 28
IT Can No Longer Operate as a Function Providing Technology Services and Systems Maintenance
Today’s Technology Must Create a Competitive Advantage for the Entire Community
Plumbing? Strategic Weapon?
OR
IT as Strategic Business Instrument