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2014.08 CIO Retail Summit Online eCommerce sites use billions of data points to inform decision-making and tailor the customer experience. With the proliferation of in-store sensing technology, the use of location analytics will level the playing field and provide the same data driven insights into offline shopping trends and behavior. Euclid Analytics provides a cloud-based, location analytics platform that analyzes trillions of in-store shopping sessions each year to understand and optimize the path to purchase. In this session you will learn how to: Diagnose leaders and laggards chainwide - understand what's driving sales and predict strong and poor performance Utilize behavior data and location specific analytics to drive marketing, operations, and strategic decision-making Measure and improve your customers in-store experience for free - no additional sensors to install, no licenses to buy, no subscription to pay
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© 2014 Euclid – Proprietary and Confidential
Big Data and Location Analytics
Euclid Analytics | Will Smith | CEO
© 2014 Euclid – Proprietary and Confidential 2
Harnessing Big Data for Retail - Agenda
1. More Data Is Being Generated by Consumers
2. The Challenge is Transforming Big Data into Actionable Insight
3. Big Data in Your Locations Can Be Made Simple
4. To Drive Your Customer Experience and Store Performance
5. And Make Smart Predictions and Decisions for the Future
© 2014 Euclid – Proprietary and Confidential 3
The Big Data Explosion
2/3 of the U.S. market owns smartphones (56% growth in 2 years)
Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 201320.0%30.0%40.0%50.0%60.0%70.0%80.0%
41.8% 45.0% 46.5% 50.5% 54.0% 57.0% 58.5% 61.5% 65.2%
Smartphone Penetration (Last Two Years by Quarter)
Share of retail sales that are offline91%Expected increase in mobile data traffic from 2013 to 2018 (15.9 exabytes/month)11x
Growth of global public Wi-Fi hotspots from 2011 to 2015 (to 5.8 million)350%
46.2% Share of Wi-Fi of all global IP traffic in 2015 (5x increase from 2011)
© 2014 Euclid – Proprietary and Confidential 4
Location Analytics
Harnessing Data Generated in Physical Locations
Data Science& Analytics
Sensors(Hardware Partners)
Actionable Insights & Reporting
Shoppers (Smartphones)
© 2014 Euclid – Proprietary and Confidential
Leading Data Science & Location Analytics
The Company Founded in 2010 San Francisco HQ with global reach $25mm in Tier 1 venture funding First to invent Wi-Fi retail analytics Patented analytics technology
Backed by leading investors Benchmark and NEA
Market leadership recognized by
The Team CEO’s family built the first
shopping centers Co-founder started Google
Analytics (Urchin) Executives from Ariba, Cisco,
Reputation, and Tibco
© 2014 Euclid – Proprietary and Confidential 6
Status Quo Today
Physical Stores Have
Traffic
Sales
?
Video CountersPrecise traffic counts
POS SystemsSales, Transactions, ADS
Activity In-Store and Around Your Locations
How am I attracting customers to stores?What’s happening in stores?
Am I bringing shoppers back?
© 2014 Euclid – Proprietary and Confidential 7
Online Analytics for the Offline World
“We’re starved for actionable, real-world shopper behavioral data.”
CFO, nationwide apparel retailer
Unique visitorsClick-through rate
Engagement
Repeat visits
Purchase
Attraction
Engagement
Retention
Purchase
E-Commerce Physical Stores
© 2014 Euclid – Proprietary and Confidential 8
Monitor and Manage Your Locations
Visitor Metrics
Outside OpportunityWalk-byVisitorsStorefront Conversion
DurationEngagement RateBounce Rate
New VisitorsRepeat Visitors
Attraction
Engagement
Retention
Purchase
© 2014 Euclid – Proprietary and Confidential 9
Make Getting Started Simple
Start for free with Euclid Express
Easy Activation – No Hardware, No Dedicated In-Store Installation
Essential Visitor Metrics
Customizable Dashboards
Compare Locations
Custom Reports
© 2014 Euclid – Proprietary and Confidential 10
Grow Your Location Intelligence
Integrate your location
analytics into one
cohesive data platform
Euclid provides data
expertise, big data
processing, and integrated
reporting to simplify
location data management
© 2014 Euclid – Proprietary and Confidential 11
Address Core Business Needs
Campaign effectiveness
Customer loyalty
Store & regional performance
Zoning & staffing
Marketing Operations Executive
Benchmarking
Real estate planning
Assess how well you attract, engage, and retain customers
© 2014 Euclid – Proprietary and Confidential © 2014 Euclid – Proprietary and Confidential
What You Need Analytics to Do For You
© 2014 Euclid – Proprietary and Confidential 13
Find Performance Trends Quickly
Compare
locations
Choose any
metrics
Assess
chainwide
and regional
performance
© 2014 Euclid – Proprietary and Confidential 14
Invest Intelligently in Your Locations
Identify leaders and laggards
and where to invest
© 2014 Euclid – Proprietary and Confidential 15
Know What’s Happening At All Times
© 2014 Euclid – Proprietary and Confidential 16
Produce Fast Reporting for All Groups
© 2014 Euclid – Proprietary and Confidential 17
Manage and Design Experience
© 2014 Euclid – Proprietary and Confidential 18
Tapping Massive Data Scale
Over 10 billion events daily
Over 300 million shopping sessions yearly
Over 200 million shoppers detected (unique devices)
Thousands of APs activated
Hundreds of customers
Dozens of countries globally
Industry benchmarks and predictive forecasting
© 2014 Euclid – Proprietary and Confidential
Thank You!Will Smith, Founder and CEO
www.euclidanalytics.com | [email protected] | 415-445-4570
© 2014 Euclid – Proprietary and Confidential © 2014 Euclid – Proprietary and Confidential
