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P f A Sh Professor Amy Shuen Expert Address Oct 13, 2011 [email protected]

Big Data and Social Media

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Page 1: Big Data and Social Media

P f  A  ShProfessor Amy ShuenExpert Address Oct 13, 2011

[email protected]

Page 2: Big Data and Social Media

Overview

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Moore’s law is driving mobilityg ySmartphone 20096 MH  P

PC  20016 MH  P60MHz Processor

256MB Memory60MHz Processor256 MB Memory

16/32 GB Storage320x480 Display

16/32 GB Storage800 x 600

$599 $999

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Moore’s law continues with…

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Mobile data traffic explodingp g

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Web 2.0 goes mobile, social, viral…

6

2005‐‐‐‐‐‐‐‐‐‐‐‐‐‐2007‐‐‐‐‐‐‐‐‐‐‐2009‐‐

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Facebook as Social Platform

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Facebook as Mobile Social Platform

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Groupon as Mobile Ecommerce not SocialMobile Ecommerce not Social

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Consumer apps are in the Cloudare in the Cloud

Cloud computing is a world where computing power, storage and applications are applications are delivered over a public and/or private networkprivate network

Business Insider  Google Image

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Big Data:  The Big Story of 2011g g y

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What’s new with Big Data?g

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Information is not knowledge…Ei i‐‐Einstein

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What can you do with Big Data?y g

Solve Big ProblemsSolve Big ProblemsMake Customers Happy…ppyWhile they spend more   AND Influence their social circlesWhen  ANDWhen  ANDWhere they play or work…y p y

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350 Million people = h ll ddChina will add one 

NYC a year from now NYC a year from now till 2025till 2025

www.amyshuen.com

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www.amyshuen.com

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How could your smartphone help?y p p

Crowdsourcing

CrowdsensingCrowdsensing

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Augmented Reality in NYCg y

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The internet of parking spaces…p g pNo More Squeezing into spaces… 

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Yo! Taxi…CabSense to the rescue

Data and routes from 90 Million trips help you predict Data and routes from 90 Million trips help you predict where to stand on a rainy day… 

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Raising $150M for Haiti Relief…g $

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Macro‐level use of aggregateMacro‐level use of aggregate location dataSmarter Cities:Urban planning—traffic to parking, Singapore public transportation, Netherlands traffic agencies for congestion control, emergency planning

Sense‐networks—where to hail a taxi,   Street bump—pothole detection using accelerometers.

Retail business intelligence:shopping patterns, insights for promotions and advertising, granular intelligence and segmentation

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Web 3.0…Using massive amounts of personal data 

d b  W b     d li  hi hl  generated by Web 2.0 to deliver highly personal, customized experiences relevant p pto personal interests ,social graphs and real‐time location…time location…

Reid Hoffman, founder of LinkedIn at SXSW 2011

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Foursquare asFoursquare as Twitter + Location

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Things to do with social graphs…g g p

LinkedIn Skills find people  companies  LinkedIn Skills—find people, companies, job‐related to each skill

Waze—data about commute location and speed to deliver traffic advicep

Redfin—info to homebuyers

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Big data + social + locationg

1 Big data + Personalization   1. Big data + Personalization = Recommendation Engines

2. Gamification—Life as Game3. Micropayments4 Social Reputation Scores4. Social Reputation Scores5. Location‐based Local commerce5

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70% LBS in consumer surplusp

Ex 31, page 94 McKinsey Report Big Data

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Expected Enterprise Challengesp p g Technology Privacy Privacy Competition over  access to user identity Making mobile payment and commerce easier for the  Making mobile payment and commerce easier for the user—NFC, mobile billing, mobile wallet, P2P payment Paypalp y yp

And the SMB merchant—Square, Groupon Mobile Mobile Economy—virtual goods and the real worldMobile Economy virtual goods and the real world Innovative business models to monetize value generated by network effectsg y

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Unexpected Enterprise Challengesp p g IT Resistance and NIH from Structured Database Mgrsg Big Data DNA—Where to find the talent & leadership?

Maybe in China and India?Maybe in China and India? Decision 2.0 :  Intuition/Experience vs. AnalyticsFi di  “ l ” Finding “clue”

Making Big Data as easy as Google search Putting Big Data in the hands of every employee that needs it, when they need it—Enterprise Mobile 3.0

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Creativity is just connecting things. When you y j g g yask creative people how they did something, they feel a little guilty because they didn't y g y yreally do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things. y y gSteve Jobs

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“The best way to predict the future is to create it…”