What Is Big Data, How Did It Happen, and What Does It Mean for Business?

AND

BIG DATA BUSINESS

Large, connected datasets

New sources of data

New methods of analysis

Computing

Storage

Connectivity

Caused by advances in

Examples of Big Data in Business

Target finds valuable – and surprising – correlations in existing customer data

If a woman in her 20s buys these things, 87% chance

she is pregnant

Mint combines financial data to provide aggregation, overview, insight

Many more examples…

Find out more: read the white paper

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