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We are now sharing more data on social media platforms each day than was previously available to the entire world. Such raw data supports business intelligence and analytics, as well as enterprise-wide solutions. This has paved the way for innovative technological platforms facilitating the collection, storage, aggregation and processing of data. Other types of data collected on mobile devices and other publicly available ‘open data’ can augment the underlying data and assist with our understanding of the combined value. The term ‘big data’ has been coined to cover our analysis ofthis data, and the product of this analysis is being used to develop marketing and business strategies, and steer changes to product development and customer experience. It is also relevant in all areas of our society from business and education to healthcare, government and politics.
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© 2012 Edwards Wildman Palmer LLP & Edwards Wildman Palmer UK LLP
Big Data & Social Media:The Opportunities & RisksRichard GrahamPartner, London
21 June 2012
International Federation of Computer Law Associations (IFCLA) Munich, Germany, 20 - 22 June 2012
Big Data & Social Media
♦ Big Data♦ The Intersection of Big Data & Social Media♦ The Opportunities♦ The Legal Minefield & Risks
Big Data
CloudComputing
SoftwareInteroperability
/ APIs
InnovativePlatforms
Broadband /3G/4G/LTE
Smart Phones ConnectedDevices
The Intersection of Big Data & Social Media
Image Courtesy ofDion Hinchcliffe, ZDNet
The Opportunities
MarketingStrategy
ProductDevelopment
BusinessStrategy
Ad Tracking
Innovation& CustomerExperience
NationalSecurity Data SourcesBig Data
Social Media
The Opportunities
♦ Advertising♦ Global Advertising: $500 billion in 2011- a growth rate of
4.5%♦ Online Advertising: $80.2 billion - a growth rate of 17.2% ♦ Online Advertising now exceeds Print Advertising♦ Online Advertising
♦ 16.1% of global advertising in 2011 ♦ 22% of global advertising in 2015♦ North America: 41.7% of the worldwide total in 2011♦ Europe: Double digit growth for Olympics♦ China: 145% growth between 2011 and 2015
The Risks
♦ The Pregnancy Story
PurchasingData
AdvancedAnalytics
CustomerCategorisation Baby Coupons
SurprisedGrandfather
The Risks
RegulatoryInformationSecurity
Liability
Copyright
Reputational
Confidentiality
Data Ownership &
Contract
♦ The Social Media Timebomb: The Threat to Big Data
DataProtection& Privacy
Privacy byDesign
The Right to be
Forgotten
DataPortability
Transparency ExplicitConsent
InternationalTransfer
Richard GrahamPartnerEdwards Wildman Palmer LLP Dashwood69 Old Broad StreetLondonEC2M 1QS
+44 (0) 20 7556 4418 (Direct)+44 (0) 20 7583 4055 (Office)+44 (0) 7879 554 259 (Mobile)
[email protected]/rgraham
Thanks & Questions
