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Hadoop"and"the"Future"of"Data"Management"Chris"Poulos,"VP"Asia"Pacific"&"Japan"Gab"Gennai","Technical"Services"Director"–"Asia"Pacific"&"Japan"

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Data"PotenGal"is"Out"There"

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Cloudera"Quick"Facts"Founded "2008,"by"former"employees"of"Employees "Over"500"Global024x70Support "FollowQtheQsun"capability;"ProQacGve"&"PredicGve"Support"

Programs"Dedicated"Support"Engineers;"Support"Centers"in"NA,"Europe"&"Asia"

Professional0Services "World"class"services"delivery"teams"worldwide"Mission0Cri?cal "Thousands"of"enterprise"customers"rely"on"Cloudera"

50%"of"the"Fortune"50;"65%"of"the"Fortune"500"Top"Defense"&"Intelligence"Agencies"

The0Largest0Ecosystem "Over"900"Members"of"our"Partner"Program,"ClouderaConnect"Cloudera0University "Over"40,000"people"trained"around"the"world"Open0Source0Leaders "Cloudera"employees"are"founders"of"most"of"the"Apache"

Hadoop"ecosystem"projects,"and"leading"contributors"to"all"of"them"

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Leading"the"Way"in"Data"Management"Powered"by"Hadoop"20080CLOUDERA0FOUNDED0BY"MIKE"OLSON"AMR"AWADALLAH"&"JEFF"HAMMERBACHER"

20090HADOOP0CREATOR0

DOUG"CUTTING"JOINS"CLOUDERA"

20090CLOUDERA0RELEASES0CDH"THE"FIRST"COMMERCIAL""APACHE"HADOOP"DISTRIBUTION"

20100CLOUDERA0MANAGER:"FIRST"MANAGEMENT"

APPLICATION"FOR"HADOOP"

20110CLOUDERA0REACHES01000PRODUCTION0CUSTOMERS0

20110CLOUDERA0UNIVERSITY0

EXPANDS"TO"140"COUNTRIES"

20120CLOUDERA0ENTERPRISE040THE"STANDARD"FOR"HADOOP"IN"THE"ENTERPRISE"

20120CLOUDERA0CONNECT0

REACHES"300"PARTNERS"

20140THE0ENTERPRISE0DATA0HUB0LAUNCHED"

20130CLOUDERA0IMPALA0CLOUDERA0NAVIGATOR0CLOUDERA0SEARCH""

20130TOM0REILLY0JOINS0AS0CEO0

OVER"800"PARTNERS""IN"CLOUDERA"CONNECT"

CDH Cloudera Manager

CLOUDERA0ENTERPRISE0

40

ASK0BIGGER0QUESTIONS0

ENTERPRISE0DATA0HUB0

5"5"

Global"Presence"

San"Francisco,"CA"

Chennai,"India"

Tokyo"Palo"Alto,"CA" RTP,"NC"

Boston"New"York"

AusGn,"TX"

San"Francisco,"CA"Studgart"

Support"Center"Support"Presence"

Seadle,"WA"London"

Louisville,"KY"

Melbourne"

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Our0Mission0Help"OrganizaGons"Gain"Value"from"All"Their"Data"

Solve"data"problems."Solve"problems"with"data."

Ask0Bigger0Ques?ons.0

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Our0Approach0Empower"the"DataQDriven"Enterprise"

SoYware0The"Plahorm"for"Big"Data"

Services0

Training0

8"8"

9"9"

10"10"

11"11"

12"12"

13"

Informa?on0Driven0

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All"of"these"organizaGons"are"

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Informa?on0Driven0

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All"of"these"organizaGons"needed"to"change"to"become"

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Expanding"Data"Requires"A"New"Approach"

©2014"Cloudera,"Inc."All"rights"reserved."15"

1980s0Bring"Data"to"Compute"

Now0Bring"Compute"to"Data"

Rela?ve0size0&0complexity0

Data0Informa?on]centric0

businesses0use0all#data:000

MulGQstructured,""internal"&"external"data""

of"all"types"

Compute0

Compute0

Compute0

Process]centric00businesses0use:0

0

• Structured"data"mainly"•  Internal"data"only"

• “Important”"data"only"""

Compute0

Compute0

Compute0

Data0

Data0

Data0

Data0

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The"Old"Way:"Bringing"Data"to"Compute"

©2014"Cloudera,"Inc."All"rights"reserved."16"

Complex0Architecture0•  Many"specialQpurpose"

systems"•  Moving"data"around"•  No"complete"views"

Missing0Data0•  Leaving"data"behind"•  Risk"and"compliance"•  High"cost"of"storage"

Time0to0Data0•  UpQfront"modeling"•  Transforms"slow"•  Transforms"lose"data"

Cost0of0Analy?cs0•  ExisGng"systems"strained"•  No"agility"•  “BI"backlog”"

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SERVERS"MARTS"EDWS" DOCUMENTS" STORAGE" SEARCH" ARCHIVE"

ERP,"CRM,"RDBMS,"MACHINES" FILES,"IMAGES,"VIDEOS,"LOGS,"CLICKSTREAMS" EXTERNAL"DATA"SOURCES"

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From"Hadoop"to"an"Enterprise"Data"Hub"

©2014"Cloudera,"Inc."All"rights"reserved."17"

Open0Source0Scalable0Flexible0Cost]Effec?ve0

✔"

Managed0 ✖"Open0Architecture0 ✖"Secure0and0Governed0 ✖"

✔"

✔"

✔"

3RD"PARTY"APPS"

STORAGE"FOR"ANY"TYPE"OF"DATA"UNIFIED,"ELASTIC,"RESILIENT,"SECURE"

"""""

CLOUDERA’S0ENTERPRISE0DATA0HUB0

BATCH"PROCESSING"

MAPREDUCE0

ANALYTIC"SQL"

IMPALA0

SEARCH"ENGINE"

SOLR0

MACHINE"LEARNING"

SPARK0

STREAM"PROCESSING"SPARK0STREAMING0

WORKLOAD"MANAGEMENT" YARN0

FILESYSTEM"HDFS0

ONLINE"NOSQL"HBASE0

DATA"MAN

AGEMEN

T"CLO

UDERA0N

AVIGATO

R0

SYSTEM"

MAN

AGEMEN

T"CLO

UDERA0M

ANAG

ER0

SENTRY0,"SECURE"

18"18"

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SERVERS" MARTS" EDWS" DOCUMENTS" STORAGE" SEARCH" ARCHIVE"

ERP,"CRM,"RDBMS,"MACHINES" FILES,"IMAGES,"VIDEOS,"LOGS,"CLICKSTREAMS" ESTERNAL"DATA"SOURCES"

©2014"Cloudera,"Inc."All"rights"reserved."

Diverse0Analy?c0Plaaorm0•  Bring"applicaGons"to"data"•  Combine"different"workloads"on""

common"data"(i.e."SQL"+"Search)"•  True#analy,c#agility#

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3" 4"

The"New"Way:"Bringing"Compute"to"Data"

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Ac?ve0Compliance0Archive0•  Full"fidelity"original"data"•  Indefinite"Gme,"any"source"•  Lowest#cost#storage#

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Persistent0Staging0•  One"source"of"data"for"all"analyGcs"•  Persist"state"of"transformed"data"•  Significantly#faster#&#cheaper#

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Self]Service0Exploratory0BI0•  Simple"search"+"BI"tools"•  “Schema"on"read”"agility"•  Reduce#BI#user#backlog#requests#

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Data0Science0Explora?on0ETL0Accelera?on0

Opera?onal0Efficiency0 Informa?on0Advantage0

Cheap0Storage0

Business0""""""""""""IT0

Your"Journey"to"Achieve"Full"PotenGal"

©2014"Cloudera,"Inc."All"Rights"Reserved."

EDW0Op?miza?on0

Consolida?on0360°0View0

Advance0from0Strategy0to0ROI0with0Best0Prac?ces0and0Peak0Performance0

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Thank"you!"Chris@Cloudera.com"Gab@Cloudera.com"

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