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Presentation by Derrick Fountain at the Twin Cities Web Design & Standards Meetup Group.
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The Mobile Web
Big Ideas for the Small Screen
Visit the Mobile Research Library at the URL below:
Derrick Fountain Web: http://www.derrickfountain.com Email: [email protected]
“These talking machines are going to ruin the artistic development of music in this country… “
“When I was a boy...in front of every house in the summer evenings, you would find young people
together singing the songs of the day or old songs…”
“Today you hear these infernal machines going night and day. We will not have a vocal cord left. The vocal cord will be eliminated by a process of
evolution.”
John Philip Sousa, 1906
David Lynch (watch)*
Over 100 years later, David Lynch’s response to the iPhone parallels Sousa’s objection to the introduction of the
phonograph. David Lynch is a traditional film writer. Sousa was a musical composer.
* ALTERNATE SOURCEDavid Lynch on iPhonehttp://youtube.com/watch?v=wKiIroiCvZ0
Philip Sousa
Guy Kawasaki
“The internet, like sex between friends, changes
everything.”
Own the experience.
SOURCEPositioning: The Battle for your Mind (Al Reis & Jack Trout, 2000)
“If you’re not winning the marketing war, change the battlefield.”
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Simplicity is profitable.
SOURCEUsers Continue After Category Links (Jared Spool, 2001)User Interface Engineering
“Users who started with the category links ended up looking at almost 10 times as many non-target content pages as those who started with
Search.”
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Design for the continuity of use.
“People seem to identify articles they like on their handsets but push them
over to a platform that is more conducive to reading.”
SOURCEWAPped Again (Steve Smith, 2008)MediaPost
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MOBILEWEB
SMS
FlashPaperPDF
Amazon Kindle
Adobe DigitalEditions
MP3
Car
iPod
Laptop
DesktopStereo
Desktop
Laptop
MP3TinyURL
ContentTinyURL
Phone
Paper
Sony Reader
Blind
Illiterate
Dyslexic
Impaired
Mobile Calendar
HTML
Design for the Continuity of Use
Context is king.
“When I’m mobile, I expect to do mobile things.”
SOURCEMovability is Power (Derrick Fountain, 2007)Published on EnterpriseLeadership.org
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Future-proof your design.
“Movability, from a technology perspective is the science of packaging and delivering content in re-publishable
formats.”
SOURCEMovability is Power (Derrick Fountain, 2007)Published on EnterpriseLeadership.org
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Over the next 10 years, I see…
…the cows coming home.
…the return of the stewardesses from the
70’s.
…parading the aisles of Commercial SpaceLiners.
…handing out talking rollable display devices.
…to bored humans staring out into empty space.
Questions?
Visit the Mobile Research Library at the URL below:
Derrick Fountain Web: http://www.derrickfountain.com Email: [email protected]
Thank you for your time.
