Bl Social Media Breakfast Briefing

  • View
    655

  • Download
    6

Embed Size (px)

DESCRIPTION

Would you like to know how businesses are using Internet Resources to promote their services online?Are you struggling to understand the business benefits of using tools such as Twitter, Blogs, Facebook to market your business?The Internet provides so many marketing opportunities that the choices can sometimes seem overwhelming. You may have heard the phrase social media or be aware of tools such as YouTube, Twitter, Facebook, MySpace, Second Life, blogs, and wikis, just to name a few?The expansion of social media is the latest phase of the Internet and to understand how your business can benefit join us for a short presentation and demonstration designed to demonstrate how a funky, self managing, updating on the move website is within your grasp and budget.The Social Media presentation includes: * Social Media in plain English * The Business Benefits * Web 2.0 A state of mind and the Internet landscape * 7 Roads of Social Media success * Social Media and business- Who the hell are you? * The dawn of mobile media * The 5 rules of Social Media * The 3 driving concepts * Content is King * Where are you? * Making it work including audience participation mobile media demo

Transcript

  • 1. How can Social Media help my Business Caron Lyon #BLBB Mobile Phones on Silent

2. Business Benefits

  • Dont add technology to theway you do things.
  • Change the way you dothings when you knowwhat the technology cando.

3. What can it do?

  • Cost effective web updates
  • Greater control of your web content
  • Boosted organic Goggle listings
  • Eco-friendly and paper saving
  • Cost reduction on printed materials

4. What can it do?

  • Greater access and reach for your marketing materials
  • Facilitates and enables easier word of mouth sharing
  • Increase repeat business from existing customers

5. What is it? Social Media Social Networking Web 2.0 Enterprise 2.0 Social Web 3D Web Rich Media 6. Social Media

  • The online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other.
  • Social media can take many different forms, including text, images, audio, and video.
  • Popular social mediums include blogs, message boards, podcasts, wikis.

7. Web 2.0

  • Harnessing Collective Knowledge
  • Rich User Experience
  • More Channels of Communication

8. 9. Where do you start?

  • Case Study Gilflings Designs

10. Tip: Start Small

  • Flickr
  • Blog
  • Etsy

11. The 7 Roads of Social Media

  • Generate new leads?
  • Provide customer service?
  • Improve customer retention?
  • Increase your knowledge?
  • Align with your competitors?
  • Establish your authority as an expert?
  • Do business more productively?

12. The current buzz

  • Facebook
  • Twitter
  • YouTube
  • Delicious
  • Digg
  • Linkedin
  • Flickr

ImageDraw the Line 13. The 7 Roads of Social Media

  • Generate new leads?
  • Establish your authority as an expert?
  • Do business more productively?

Social Networking 14. Facebook

  • By Autumn 2007 Facebook received 40 billion page views a month.
  • 11% of users are over the age of 35
  • Users spend an average of 19 minutes a day on Facebook

Information from crunchbase 15. Facebook

  • Status Updates
  • Groups
  • Forum discussions
  • Notice Boards / Wall
  • Messaging
  • Digi gifts
  • RSS Feeds
  • PPC targeted advertising
  • Video
  • Add on / aggregation

16. Niche Target Marketing

  • Shift HappensCreative Industries and converging technologies
  • Facebook group created
  • 11 well selected Facebook groups targeted
  • Facebook potential audience 63,385

17. Twitter

  • Twitter was launched in July 2006
  • In one year Dec 07 08 Twitter grew from 500,000 to over 4 million users
  • From Dec 08 to Mar 09 Twitter grew from 4 million to 14 million

Information from crunchbase 18. Twitter

  • Twitter in Plain English(video)
  • Who makes the grade?
  • Tacking conversations
  • Many Tweets in one stream
  • Twitter central control

The intricacies of Twitter 19. What makes you different? Identity Brand Personality Product Philosophy Ethics 20. The Business Edge

  • Facebook

Ecademy Linked In E.Factor 21. On-line & Off-line Branding

  • Tagging
  • Brand Consistency
  • Tag lines
  • Logos
  • Packaging
  • Greetings
  • Multi Channelled Communication

22. Digital Footprint

  • Web Site/Blog
  • Twitter
  • Old Blog
  • Flickr
  • Vimeo
  • YouTube
  • Qik

23. Digital Footprint

  • I am a social media mongrel, creating content in all flavours. Between taking photographs, shooting video and blogging. I am often found consulting anyone brave enough to enter this fast flowing new media world.
  • I am based in the UK but will travel anywhere. You can follow me on Twitter at:twitter.com/documentally
  • And my website isOurManInside.com

24. Getting on the Web 25. Going Mobile 26. Be more productive 27. Be more productive

  • Voice to Text

0845 040 6699 28. The 3 Defining Concepts 29.

  • Arrive
  • Listen
  • Ask
  • Provide
  • Advise

The 5 steps 30. What can it do?

  • Collaboration on drafting policy documents
  • One location for shared information
  • Easy access to forms & leaflets
  • Page turning brochures on your web site
  • Flip Chart capture and documentation
  • Online Polls, Surveys, Testimony & Feedback
  • Customer product reviews

31. Business Benefits

  • Dont add technology to theway you do things.
  • Change the way you dothings when you knowwhat the technology cando.

32. The 7 Roads of Social Media

  • Generate new leads?
  • Provide customer service?
  • Improve customer retention?
  • Increase your knowledge?
  • Align with your competitors?
  • Establish your authority as an expert?
  • Do business more productively?

33. The 7 Roads of Social Media

  • Generate new leads?
  • Establish your authority as an expert?
  • Do business more productively?

Social Networking 34. Making it Work

  • Make the web part of your process.
  • Schedule social media time
  • Start small.
  • Pick your platforms.

35. Resource Availability http://www.slideshare.net/pcmcreative 36. Social media in Plain English Common Craft 37. More Plain English

  • Social Media
  • Social Networking
  • Blogging
  • RSS
  • Photo Sharing
  • Wikis (Online collaborating)
  • PR web (http://www.prweb.com/)

www.commoncraft.com 38. 39. http://speakvox.spinvox.com/ 40. Questions