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GOFER? Errands controlling your life? BlackBerry Storm’s Maps application gives you the shortest and most direct route to get your errands done. Well done moms. we’re not just business.

Black Berry Campaign

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“We’re not just business”This campaign for BlackBerry phones is targeted towardsthe stay at home mom. By showing the various applicationsa single phone has to offer it creates awareness that thisphone is not just for the stereotypical businessperson.Contrasting common business jargon with every day"mom" activities shows the product in a new light that willmake the technology more approachable.

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Page 1: Black Berry Campaign

GOFER?

Errands controlling your life?BlackBerry Storm’s Maps application givesyou the shortest and most direct route to get your errands done. Well done moms.

we’re not just business.

Page 2: Black Berry Campaign

OUTSOURCING?

Need an extra hand with you housework?BlackBerry Pearl’s web browser and reliable Wi-Fi connection makes your cleaning lady, decorator or landscaper only a click away. Good going mom.

we’re not just business.

Page 3: Black Berry Campaign

OVERBOOKED?

Too much to do in one day?BlackBerry Curve’s Magic Task application keeps your family’s tasks under control. So you can continue to be the supermom that you are.

we’re not just business.

Page 4: Black Berry Campaign

GOFER?

we’re not just business.

Errands controlling your life?BlackBerry Storm’s Maps application givesyou the shortest and most direct route toget your errands done. Well done moms.

Page 5: Black Berry Campaign

OUTSOURCING?

Need an extra hand with you housework?BlackBerry Pearl’s web browser and reliable Wi-Fi connection makes your cleaning lady, decorator or landscaper only a click away. Good going mom.

we’re not just business.