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BlackBerry Development Platform

Pradeep Rao – RIMDilip Sridhar - Indience

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BlackBerry Application Platform

• It’s easier than ever to build apps for BlackBerry- Java and Web development advancements in BB6- New BlackBerry WebWorks web app platform- BEAM to simplify mobilizing enterprise apps

• Huge commercial opportunities for consumer apps- BlackBerry App World: Over 1.5M downloads per day- New advertising and in-app payment services

• Enables high-value, integrated app experiences- Platform for “Super Apps”- New services including BBM Social Platform

• New opportunities for value creation- Introducing the new BlackBerry PlayBook

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New BlackBerry BBM Social PlatformUse BBM to share & invite from your app || Embed BBM chat within apps || Custom

extensions to BBM

• Always-0n Environment with Event Listening

• Rich Native App Integration (Email, PIM, etc.)

• Rich Audio and Video Support

• LBS, Bluetooth 2.0

• Highly customizable UI libraries

• Rich HTML & JavaScript 1.5

• AJAX, DOM L2

• Securely Push Data to Browser

• New WebKit-compliant browser in BB6 with support for elements of HTML-5

• Ability to push out web launchers to users

BlackBerry BrowserBuild rich browser-based content

services

Java Application Platform

Robust platform for custom Java apps

The NEW BlackBerry App Platform: BB5 & BB6

Enterprise Connectivity Services via BESSecure Connectivity to Intranet || Secure Push Services || BEAM || OTA Application

Management

Internet Connectivity & Commercial ServicesBlackBerry Push Service || Geo-Location Service || BlackBerry Payments & Advertising

Services

New BlackBerry WEBWORKS PlatformFull-Featured apps built entirely in HTML, JavaScript & CSS || Access to all services

available to Java

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New in BB6: Java App Development

1. Easier to build interactive, visually stimulating user interfaces

2. Value-added “Super App” APIs

• Universal Search

• Integrated BB Maps

• Deeper integration with Inbox, Phone, Home Screen, Convenience Keys, PIM Apps

• Barcode reading via Camera

1. New Location Services

Key Highlights:

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New in BB6: WebKit Browser

1. New WebKit browser

• HTML-5 subset, JS 1.5, CSS-3

1. Rich touch and UI experience

• Pinch / zoom, panning, tabs

1. Embed WebKit browser in Java apps

2. BlackBerry WebWorks on WebKit

Key Highlights:

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Newly announced at…

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New BlackBerry WebWorks for BB5 & BB6

1. Leverage your existing web development skills to build full-featured apps for BlackBerry

• HTML, JavaScript, CSS development

• Packaged into distributable apps

1. Full offline functionality with dedicated home screen icon

• Looks and feels like any other Java app

1. Access to the power of the underlying platform

• Multi-tasking, always-on, etc.

• JavaScript access to Java APIs

• Access to online services (push, payments, etc)

Key Highlights:

www.blackberry.com/developers/webworks

Available TODAY

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New Advertising Service for BB5 & BB6

Mediation Platform

60% Revenue ShareWith Developer

• Enables developers to easily embed advertising within their apps

• Back-end “mediation platform” aggregates multiple ad networks

• Many new ad networks around the world joining soonwww.blackberry.com/developers/adservice

sAvailable TODAY

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New Payments Service for BB5 & BB6

1. Enables seamless micro-payments from within Java and WebWorks applications

• Purchase upgrades, premium content

• Purchase virtual currencies, credits, etc.

1. Simple API for developer to call transaction process

• Payment SDK BETA now available

1. Leverages payment methods available to user

• Carrier Billing, PayPal, Credit Card

1. Apps using Payment Service must be distributed via BlackBerry App World

Key Highlights:

www.blackberry.com/developers/paymentservice

Available Q4’10

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New BlackBerry Analytics Service

When are they using my app?

What are they doing with

my app?

Where are my users?

Who is using my app?

How long are they spending with my app?

How many people are

using my app?

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Why is it important?

• Improve your app• Know your users• Refine app

experience• Prioritize feature

additions

• Market your app• Maximize yield for

advertising• Target up-sells• Cross-promotions

Analytics will help you buildbetter apps and make more money.

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BlackBerry Analytics Servicepowered by Webtrends

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New BBM Social Platform for BB5 & BB6

www.blackberry.com/developers/bbmAvailable H1’11

CreateCommunities

BBM Social Platform

Share Content

EmbedChat

InviteFriends

CustomizeUser

Profiles

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New BEAM Enterprise App Services

• “BlackBerry Enterprise Application Middleware” (working name)- Expose existing services in BES for common tasks so that

customers and developers don’t need to re-invent the wheel

• Complementary client-side and server-side API libraries to simplify the following common tasks for wireless enterprise apps:

–Query Server for User/Device Info:

oLocationoPresenceoCalendar AvailabilityoDevice System-Level

InfooEtc.BEAM

ServerEnterpriseApplication

Servers

BEAM Client

Container

– Push Content Directly to Calendar, Contacts, Tasks, Inbox

– Push Content to Custom Applications Using Pre-Built Libraries & Templates

– Simple File Transfer Between Server and Device File System

www.blackberry.com/developers/bbmAvailable H1’11

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WebKit HTML-5 Browser with full Flash 10.1 & support for WebWorksAdobe AIR for standalone apps

Native SDK with support for OpenGLJava support

Bluetooth pairing with BlackBerry Smartphones

QNX Neutrino POSIX-Compliant O/S with True Multi-Tasking

BlackBerry Tablet OS

BlackBerry PlayBook

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BlackBerry Super Apps and the BlackBerry Platform

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Always on, Always ConnectedTight Integration with Native AppsProactive and Notification Driven

Highly Contextualized

Social and Connected

BlackBerry “Super Apps”

Designed for Efficiency

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Always On, Always Connected

Apps can run on device power up or in the background to:

•Listen and react to events•Listen for incoming push data•Proactively download content•Jump in when the user needs you!

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Tight Integration with Native Apps

Apps can integrate with native apps on the device to:

•Add menu items to any application•Add custom messages to the inbox•Augment the phone with pictures and text•Invoke native applications

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Proactive and Notification Driven

Apps can leverage enterprise or consumer push and multi-tasking to:

•Visually notify the user using updated icons, notification banner and dialogs•Audibly notify the user of critical events•Physically and discreetly notify the user•Give you the right info at the right time!

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Highly Contextualized

Apps can leverage location based services or device context to:

•Share local experiences•Offer up relevant discounts or coupons•Contextualize native app integration•Save the user time

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Social and Connected

Apps can be a critical link in helping users stay social and connect by:

•Invoking native apps including BlackBerry Messenger, Facebook, and others•Leverage Peer to Peer Communications•Integrate with the camera to share pictures

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Designed for Efficiency

Apps must respect the resources on the device to provide the best possible experience by:

•Downloading data over WiFi if possible•Going to sleep when not being used•Leveraging push •Running intensive tasks when device is plugged in

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BlackBerry Theme StudioCreating Themes for the BlackBerry

Smartphone

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Introduction to Themes

Themes• Amalgamation of

• color schemes• Icons• graphical elements• Animation• Behaviors

• Gives a BlackBerry® smartphone a particular look, feel & experience

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Kinds of Themes

CUSTOM

ZEN

TODAY

ICON

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Market Opportunity for ThemesThemes

• Popular product category

• Easy to develop

• Unique BlackBerry smartphone experience

• End users

• Companies

• Marketing Vehicle

How important is it for you to have the ability to customize the theme?

• 30% of BlackBerry smartphone users purchase themes for their device

• Mean No. of Downloaded Themes: 6

• Mean Amount Spent on Themes: $3.70 Source: RIM user research

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Creating Themes

BlackBerry Theme Studio

Theme Design Vector Illustration & Animation

•Rapidly creating unique BlackBerry smartphone themes & animated graphics for apps, web

•Formerly Plazmic Content Developer’s Kit (CDK)

•www.blackberry.com/themestudio

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BlackBerry Theme Builder

Wallpaper

Menus

Focus

Navigation

Screen LayoutMeter Graphics

Message List

Sound

Animation

Apps

Dialogs

Cursors

App Icons

OS Icons

Fonts

BannersWeb Links

Customize virtually every aspect of a theme…

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BlackBerry® 8700 smartphone & newer…

Creating Themes

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Graphical Interface can be comfortably used by developers &

designers alike…

Easy to Use Applications

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Re-Purpose existing design assets…

Adobe® Photoshop® Compatible

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Create Buttons and Animated Graphics

Themes - Animated Theme Screens, Buttons, Icons

Apps/Web – animated graphics, icons, splash

screens

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New in BlackBerry Theme Studio v5.0

• BlackBerry® Storm2™ smartphone & BlackBerry® Bold™ 9700 smartphone themes

• Enhanced themes for in-market smartphones• Ringtones• Screen Transitions• BlackBerry® Device Software 5.0 Today Themes• Enhanced Theme Customization capabilities• Embed 3rd party Apps• Quick Start Screen• Preview, Install & Manage Themes on BlackBerry

smartphones• Improved Adobe Photoshop compatibility• Improved color dithering• SVG Tiny 1.1

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Themes can now be submitted and downloaded from

BlackBerry App World™

Distributing Themes

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Introduction to BlackBerry App World™

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BlackBerry App World

Average Daily Downloads – 1.5 million

Downloads of App World client – 35+ million

Countries Available – 70Languages – 6 (English, French, Italian, German, Spanish, and

Brazilian Portuguese)Number of Apps - Over 10,000 apps available for download or purchase

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Introduction to BlackBerry App World™

• Direct-to-consumer storefront for discovering and purchasing applications made for BlackBerry smartphones• Supports for both free and paid applications• Support for Java and Browser applications• 24 x 7 BlackBerry App World

Vendor Support mailbox appworldvendorsupport@blackberry.com

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Introduction to BlackBerry App World™

• 1.0 Release • Initial launch in the US, UK, and Canada

• 1.1 Release• Now available in 5 languages and 28

countries• Prominent placement of Featured, Top Free,

Top Paid, and Newest Applications• Enhanced Performance • Memory Indicator• Archive Applications• Sort Search Results

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Introduction to BlackBerry App World™

Process Flow

1. Apply for a membership to register as vendor

2. Add an application by logging in to the vendor portal

3. RIM verifies and approves the submission. A notification is sent to the vendor

4. The vendor makes the application available on the storefront.

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Introduction to BlackBerry App World™

• Web Store Launch• Faster navigation of app reviews and large screenshots• Share app discoveries on popular social networking sites• Clear listing of supported devices, countries, and carriers.• Subscribe to BlackBerry App World RSS feeds • ‘Get it Today’ option

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Introduction to BlackBerry App World™

• BlackBerry App World 2.0• BlackBerry user accounts• Themes• Additional payment options including In-App Payment• Integration with enterprise application management

• BlackBerry Web Store 2.0• Ability to purchase applications online

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BlackBerry Developer Zone

Free Registered Developer Program

•Software Downloads, including Open Beta Programs for SDKs!

•Comprehensive Resources

• Developer Blog & Webcast Series, Newsletters

• Discussion Forums• Developer Issue Tracker• Training and Certification• Academic Program• Developer Services

•Submit to BlackBerry App World™!

www.blackberry.com/developers

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BlackBerry Links for you

1. Alliance Partner Program: SIGN-UP TODAY at http://partners.blackberry.com

2. App World Vender Registration / App submission: http://na.blackberry.com/eng/developers/appworld/

3. App World: www.blackberry.com/appworld

4. Dev Zone:www.blackberry.com/developers http://na.blackberry.com/eng/developers/started/

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Questions?

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