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From the 2010 American Association of Museums Annual Meeting.
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Twitter and “ROI”
Kaia LandonConsultant, New Muse Media
American Association of Museums Annual ConferenceMay 2010
• What is Twitter?• Why shouldn’t you use Twitter?• Why should you use Twitter?• What to do• What not to do• Tools of value– Integration with other platforms
• Case studies, MHM + one other?• Personal/professional development uses•
What is Twitter?
Lists
• For MHM:– Museums– Arizona/Mesa/Phoenix– Travel– History– Culture
Framework for Choosing Technologies
• Start from problems, work toward solutions• What are your goals?• Does it fit with your strategic plan?• What’s the hoped-for ROI for the project?
More tech is not necessarily better
Listen First!
If you’re going to use Social Media, it’s a good idea to start by listening– Learn what people are saying about you– Learn how the platform works
Google Alerts
Issues to Consider
• Policy and ROI/Measurement – 6 minutes• What is the goal? Money? Fame? Outreach?
Image?• Do/Should you have a Social Media Policy?• What is ROI, and is it a valid measurement for
social media?• Other forms of measurement– Analytics– Stats– Anecdotal information
